areas of expertise
Matthew R.D. Vittone is an associate in the Advertising, Marketing & Public Relations Group focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.
Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.
Prior to joining Frankfurt Kurnit, Mr. Vittone was a corporate associate with Paul, Weiss, Rifkind, Wharton & Garrison LLP, where he represented privately and publicly owned companies and private equity funds in a variety of complex business transactions, including mergers, acquisitions, dispositions, corporate reorganizations and joint ventures. He also previously worked in the legal departments of MTV Networks and Home Box Office (HBO) where he counseled on legal matters and assisted in structuring and drafting intellectual property licenses, talent agreements and production and distribution agreements in various media platforms.
Matthew is admitted to practice in New York.
Brown University (BA, magna cum laude)
Harvard Law School (JD)
Upcoming Speaking Engagements
Past Speaking Engagements
news & press
FTC Green-Lights Changes to Fuel Economy Guide
The Global Advertising Lawyers Alliance (GALA) published Matthew R.D. Vittone’s article “FTC Green-Lights Changes to Fuel Economy Guide” in the Gala Gazette. The article summarizes the key points from the updated Fuel Economy Guide.
FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”
Recent developments demonstrate the FTC's continued interest in social media endorsements.
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets.