July 28, 2015 Continuing Legal Education
“Ambush Marketing” & the 2016 Olympic Games: Drawing the Lines for Advertisers, Official Sponsors
Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase and Veirano Advogados' Valdir Rocha team up to provide a rundown of the laws governing ambush marketing - with a special focus on the 2016 Olympic Games in Brazil. Our complimentary breakfast presentation will cover the following topics:
- • defining ambush marketing
- • real-world cases and recent enforcement examples
- • when can a non-sponsor legally associate with an event
- • getting authorization to use event symbols and other intellectual property
- • how exclusive sponsors and other rights holders can protect their investments
- • Brazil's World Cup General Law, Brazil's Olympic Act, and other event-based regulations
- • planning for the 2016 Olympic Games
- • and much more
This program is for both lawyers and non-lawyers. This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).
Partner - Advertising, Marketing, and Public Relations Group
Frankfurt Kurnit Klein & Selz
New York, NY
National Practice Group Leader - Intellectual Property Practice Group
Rio de Janeiro RJ, Brazil
July 28, 2015
8:30 a.m. - 10:00 a.m. (presentation begins promptly at 9:00 a.m.)
Frankfurt Kurnit Klein + Selz PC
488 Madison Avenue, 10th Floor
New York, New York 10022
(Madison Avenue between 51st Street and 52nd Street)
Please RSVP for yourself and a guest to RSVP@fkks.com.
A complimentary breakfast will be served.
For those of you unable to attend in person, we plan to live stream the program on Periscope. To view via Periscope you will need to download the Periscope app on your mobile device from the App Store or Google Play™ store app and follow "Frankfurt Kurnit," or follow the link from Twitter (@FrankfurtKurnit).
We look forward to seeing you soon.