July 22, 2014
“Native Advertising” - Legal, Regulatory and Business Developments
As media business models change and more brand messaging moves alongside - and into - editorial content, it is important for brand, agency, and publishing executives - and their lawyers - to understand the rules governing native advertising and other forms of sponsored content. Please join us for breakfast and CLE as Frankfurt Kurnit's Brian Murphy breaks down recent developments and gives a rundown of the rules governing native advertising and sponsored content. Topics include:
- - An overview of the different types and forms of native advertising and sponsored content: can a one-size-fits-all approach work?
- - The regulatory landscape: how do (and will) the FTC and other regulators view native advertising?
- An overview of the NAD's recent decisions: is the NAD on the right path?
- Disclosure requirements for native advertising: when, where and how should you do it?
- False advertising: what are the respective responsibilities of publisher, advertiser and agency?
- - Right clearance implications: right of publicity, copyright and trademark.
- - And much more.
Date: July 22, 2014
Time: 8:30am - 10:00am (presentation begins promptly at 9:00am)
Frankfurt Kurnit Klein & Selz, PC
488 Madison Avenue (at 51st Street)
Partner, Advertising, Marketing, and Public Relations Group
Frankfurt Kurnit Klein + Selz, PC
Please RSVP for yourself and one guest here.
- This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).
A complimentary breakfast will be provided.
Seating is limited.