Alerts: Advertising Law
FTC to Update its Guidance about Disclosures in Online Advertising
The Federal Trade Commission ("FTC") announced yesterday that it is updating "Dot Com Disclosures: Information about Online Advertising," its guidance document that advises businesses on how federal advertising law applies to advertising and sales on the Internet. The current "Dot Com Disclosures" guidance is available here. The FTC announced that it is seeking public comment about how its guidance should be modified to reflect the dramatic changes in the online world since the "Dot Com Disclosures" guidance was first published in 2000. Comments are due by July 11, 2011.
May 27, 2011