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March 13th, 2012
Clothes Call: FTC Reviews Wool Products Labeling Rules
As part of a regular review of its rules and guides, the Federal Trade Commission ("FTC") is currently focusing on its "Wool Products Labeling Rules" ("Wool Rules" or "Rules"). The Wool Rules, which apply to any manufacturer, distributor, or labeler of wool products, were last modified in the year 2000. Under the current Rules, advertisements for wool products in mail order catalogs and mail order promotional materials "shall contain a clear and conspicuous statement that the product was either made in U.S.A., imported, or both." The Rules also contain a long list of labeling requirements, including requirements governing the proper use of "recycled wool," "cotton," "rayon," "silk," "linen," "acetate," "nylon," "polyester," "Alpaca," "Llama," "Camel," "all," "100%," "virgin," and "new."
The FTC now seeks public comment on whether there is a continuing need for the Wool Rules, whether the Wool Rules provide benefits to consumers, and what burdens the rules place on business. Written comments must be submitted by March 26, 2012.
Read full FTC Wood Rules- Wood Products Lableing Act
If you have any questions about the Wool Rules, or about any other advertising or marketing law issues, please contact Jeffrey A. Greenbaum at (212) 826 5525 or firstname.lastname@example.org, Hannah E. Taylor at (212) 705 4849 or email@example.com, or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
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The Federal Trade Commission ("FTC") and the State of Maine have announced a $2 million dollar settlement with ad agency Marketing Architects, Inc. ("MAI") for deceptive weight-loss claims.
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FTC Research Indicates Disclosures Help Consumers Recognize Ads
The FTC has long stated that consumers should be able to recognize an ad as an ad. And if disclosures are necessary to ensure that consumers will recognize that an ad is an ad, then those disclosures must be made in a way that ensures that consumers can understand them.
January 5 2018