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August 6th, 2015
Enforcement of the Digital Advertising Alliance’s Mobile Guidance Will Begin on September 1st
Starting on September 1, 2015, all companies that collect and use data across sites or apps for interest-based advertising - including carriers, apps, ad networks, brands, agencies and publishers - will be required to demonstrate compliance with the Digital Advertise Alliance's Mobile Guidance on its Self-Regulatory Principles ("DAA Mobile Guidance"), which was issued in July, 2013. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will be enforcing compliance with the DAA Mobile Guidance, over which both will continue to have independent oversight.
The DAA Mobile Guidance was developed to give consumers confidence in transparency and choice about how their data is used and collected when using mobile devices for information, purchases and entertainment. The Mobile Guidance explains how the Self-Regulatory Principles apply to: data collection about web viewing over time and across third-party websites and applications; precise location data tracking; and to what extent personal contacts, calendar information and photos or videos may be accessed on a device. In addition, the DAA recently launched two new mobile tools for consumers to set preferences for data collection and use across apps for interest-based advertising and other applicable uses.
For more information about the DAA's announcement of the CBBB and DMA's September 1st enforcement plans, or other privacy and data security issues, please contact S. Gregory Boyd (CIPP/US) at (212) 826-5581 or firstname.lastname@example.org, Jeremy Goldman (CIPP/US) at (212) 705 4843 or email@example.com, Jessica Smith at (212) 705-4876 or firstname.lastname@example.org, or any other member of Frankfurt Kurnit's Privacy & Data Security Group.
Other Privacy & Data Security Law Alerts
A Big Phone Bill: Dish Network Telemarketing Violation Verdicts Total Approximately $341 Million
In a cautionary tale for marketers, two courts recently found satellite TV provider Dish Network ("Dish") liable for repeated and willful violations of federal and state telemarketing laws.
June 23 2017
Start Your Engines: We Have to Deal With GDPR, What Now?
Back in January, we posted about the circumstances in which your company, even if based in the US, must comply with the EU General Data Protection Regulation (GDPR), taking effect in May 2018. Here we will provide a high level checklist to help you start down the path of GDPR readiness.
April 13 2017
No Harm, No Foul: Court Dismisses Biometric Data Privacy Class Action Against NBA 2K Games
Biometric data — from, e.g., retina, face and fingerprint scans — plays a big role in the current wave of new technology services. For example, biometrics provide security features for financial and healthcare products. But companies using or thinking of using biometric data have to comply with myriad privacy and data security laws and regulations, or face potential enforcement action and litigation.
February 16 2017