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February 6th, 2015
Get Ready for Changes to Fair Packaging and Labeling Act Regulations
There's news for consumer product manufacturers, packagers and distributors. On January 22, 2015, the FTC proposed to amend its Fair Packaging and Labeling Act ("FPLA") rules. The FPLA was originally enacted to enable consumers to obtain accurate package quantity information to facilitate value comparisons and prevent unfair or deceptive packaging and labeling of certain products generally consumed during household use. The FPLA directs the FTC to issue regulations requiring covered parties to label specific products to disclose: 1) the identity of the product; 2) the name and place of business of the product's manufacturer, packer or distributor; and 3) the net quantity of contents in weight, measure, or numerical count. The FTC proposes to change the FPLA rules to:
- modernize the place-of-business listing requirements - which currently require a listing in a city or telephone directory - to include online resources;
- incorporate a more comprehensive metric chart;
- address the use of exponents with customary inch/pound measurements;
- delete outdated prohibitions on retail price sales representations, including eliminating the "cents off," "introductory offer," and "economy size" rules; and,
- acknowledge the role of the weights-and-measures laws of individual states for products that are exempt from the federal rule (such as meat and poultry products, tobacco products, and alcohol products).
Comments on the proposed changes are due by March 30, 2015. (Click here to submit comments.)
For more information about FPLA and the proposed rule changes, or about other advertising or marketing law issues, please contact Terri Seligman at (212) 826 5580 or email@example.com, or Jess Smith at (212) 705-4876 or firstname.lastname@example.org,or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
New Low-Budget Waiver is Now Available for Digital Commercial Productions
Advertisers and agencies that are signatories to the SAG-AFTRA Commercials Contract can now take advantage of a new waiver issued by SAG-AFTRA and the Joint Policy Committee on Broadcast Talent Union Relations when producing low-budget digital commercials.
November 10 2017
FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”
Recent developments demonstrate the FTC's continued interest in social media endorsements.
September 11 2017
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets.
September 7 2017