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June 2nd, 2014
Getting the Deal Through - Advertising and Marketing 2014
Rick Kurnit and Hannah Taylor recently contributed key chapters to Getting the Deal Through - Advertising and Marketing 2014, an international analysis of the laws and policies governing advertising and marketing.
This article was reproduced with permission from Law Business Research Ltd.
For further information please visit www.gettingthedealthrough.com.
Other Published Articles
When Regulatory Standards And Truth In Advertising Collide
Law360 published Terri Seligman’s article “When Regulatory Standards And Truth In Advertising Collide” in their expert analysis section. The article summarizes recent decisions that highlight defendants who used their compliance with labeling regulations as a defense to false advertising claims. (Behind Paywall)
November 13 2018
If Editorial Content Includes Affiliate Links, Is It An Ad?
Law360 shared Terri Seligman’s article “If Editorial Content Includes Affiliate Links, Is It An Ad?” in their expert analysis section. The article, about a recent NAD decision involving BuzzFeed’s shopping guide, highlights the importance of distinguishing editorial content and advertising for compliance purposes. (Behind paywall)
September 25 2018
Case Against Lightbulb Marketers Shines A Light on FTC Enforcement
Law360 published Terri Seligman’s article “LED Bulb Case Shines Light On FTC Enforcement.” The article summarizes a false advertising case brought by the FTC against Lights of America arising from the company’s claims about the life expectancy of its bulbs. (Behind paywall)
September 13 2018