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May 10th, 2012
Myspace will be barred from future privacy misrepresentations, must implement and maintain a comprehensive privacy program, and must provide periodic independent privacy assessments for 20 years. Notably, Myspace will not pay any penalty.
The settlement is a reminder that privacy concerns are at the forefront of the FTC's "to do" list, and that privacy policies actually do matter. Just in the last year, the FTC has agreed to privacy-related settlements with Twitter, Google and Facebook, so even the big players are not exempt from scrutiny. Further, while many entities jump to the question of whether their privacy practices are legal, the preliminary question may be whether their privacy practices adhere to what they have already promised in their privacy policies.
If you have any questions about privacy matters or other advertising or marketing law issues, please contact Michael Schiffer at (212) 705 4827, email@example.com, Jeffrey A. Greenbaum at (212) 826 5525, firstname.lastname@example.org, or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”
Recent developments demonstrate the FTC's continued interest in social media endorsements.
September 11 2017
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets.
September 7 2017
End of an Era at NAD?
Last week Frankfurt Kurnit's Advertising Group proudly hosted "A Twenty-Year NAD Retrospective: The Levine Legacy," an ABA program honoring Andrea Levine, on the occasion of her retirement as Director of NAD. With NAD transitioning to new (as yet unnamed) leadership, we thought it would be a good time to review some of the best practices that guide NAD practitioners every day.
July 10 2017