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April 20th, 2012
Two Changes for Advertising Self-Regulators
There are two news items from the advertising industry’s self-regulatory arena.
First, the Council of Better Business Bureaus (CBBB) announced this week that, effective April 23, 2012, the CBBB National Partner filing fee for cases before the National Advertising Division (NAD) will increase from $3,500 to $5,000. This is the first increase in the filing fee since 2009 (The new fee is still less than non-partner filing fees, which range from $6,000 to $20,000).
Second, the National Advertising Review Council (“NARC”) has announced a new branding effort for itself. Beginning on April 23, 2012, NARC will be re-branded as the Advertising Self-Regulatory Council (ASRC). NARC is the entity that establishes procedures for advertising self-regulation and drafts policies for the NAD, the Children’s Advertising Review Unit, the National Advertising Review Board, the Electronic Retailing Self-Regulation Program, and the Online Interest-Based Advertising Accountability Program.The URLs for the individual program websites will now re-direct to the NARC’s new central website.
The NARC's new website- Advertising Self-Regulation Council Reviews.
If you have questions about this alert or other advertising and marketing law questions, contact Hannah Taylor at firstname.lastname@example.org or (212) 705 4849, Terri Seligman at email@example.com or (212) 826 5580, or any other member of the Frankfurt Kurnit Advertising Group.
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