- areas of expertise
For more than 40 years we have represented businesses and individuals in entertainment, advertising, and new technology ventures. Now, as our clients move their businesses to interactive game consoles, cloud-based game systems, phones, and social networks, we are forging new business models that help them succeed.
Led by co-Chairs, S. Gregory Boyd and Sean F. Kane, our Interactive Entertainment group represents media and entertainment companies, game publishers, game developers, distributors, eSports leagues and tournament operators, animators, celebrities, consumer brands, advertising agencies, and investors.
We help clients plan interactive entertainment strategies and form ventures to profit from their games including leveraging original game intellectual property as well as film and television properties, characters and associated patents, trademarks, copyrights, and publicity rights.
We negotiate and draft the full range of interactive entertainment agreements – including game development, software, service, employment, corporate, sponsorship, and end user license agreements.
Manage Intellectual Property
We help interactive entertainment clients clear, register, and manage patents, trademarks, copyrights, and other mission-critical intellectual property, and we go head to head with competitors to protect and enforce these rights.
We structure integration deals for brand clients that help build new relationships with consumers.
Weigh Regulatory Questions
We help clients determine which federal and state privacy and consumer protection rules and regulations apply to their new ventures – and assess the risk of adverse determinations.
Avoid Data and Privacy Breaches
Gamers share enormous amounts of information, and our Interactive Entertainment Group can help clients draft and enforce effective privacy and data policies as well as handle privacy breaches.
We are founding members of the Video Game Bar Association, and serve on the ABA Section of Intellectual Property Law’s Computer Games and Virtual Worlds Committee, and the Section of Science and Technology Law’s Computer Games and Virtual Worlds Committee. We also regularly speak at the Game Developers Conference, LOGIN, and NY Games, and at conferences produced by the American Association of Advertising Agencies, the Promotion Marketing Association, the Association of National Advertisers, the Association of Independent Commercial Producers, the Global Advertising Lawyers Alliance, the Art Directors Club, the Ad Club of New York, the American, New York State, and New York City Bar Associations, and all industry groups. We are proud to teach at Columbia, Harvard, NYU, Penn, and other schools.