areas of expertise
Amy Lawrence is counsel to the Privacy & Data Security Group.
Ms. Lawrence advises clients across industries in privacy and data security matters involving the collection, storage, and use of data. She works with clients to develop privacy and data security programs and policies, respond to data breaches and regulatory inquiries, and conduct privacy due diligence. Her practice places her on the cutting edge of privacy and data security law, regularly advising on the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to build appropriate compliance programs and procedures. She also has significant experience advising on advertising and ad-tech matters, with a particular focus on the collection and use of children’s information and the Children’s Online Privacy Protection Act (COPPA).
Prior to joining Frankfurt Kurnit, Ms. Lawrence worked as an associate with Morrison & Foerster and Davis & Gilbert. Her practice has included commercial litigation and regulatory enforcement matters focused on false advertising, unfair competition, and data privacy matters, as well as advising clients on all areas of advertising, data security, and privacy issues. She also previously worked in traditional and digital advertising agencies before becoming an attorney.
Ms. Lawrence is certified as an Information Privacy Professional (CIPP/US), and is admitted to practice in California and New York.
Fordham University School of Law (JD, cum laude, 2011)
- Willem C. Vis (East) International Commercial Arbitration Competition Oral Advocate Award Recipient
- Dispute Resolution Society Board Member
- Member of the Urban Law Journal
- Interned at the Children's Advertising Review Unit of the Council of Better Business Bureaus (CARU) and 24/7 Real Media
University of Pittsburgh (BA, 2001)
Upcoming Speaking Engagements
Past Speaking Engagements
Frankfurt Kurnit’s Virtual Sixth Annual Advertising Law Summit
We will fill your screen with thought leaders from the FTC, NAD, SAG-AFTRA and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 24 2021
Amy Lawrence presents, "The Children’s Code – Insight and Design at the Heart of Compliance" during PrivSec Global's livesteam event.
June 23 2021
Devcom Digital Conference 2020
August 28 2020
Insights Association Virtual Town Hall
Amy Lawrence participates during the "Transition & Transformation" virtual town hall for the Insights Association.
August 14 2020
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
Join Frankfurt Kurnit for a live webinar to explore privacy and advertising considerations around the use of Software Development Kits (SDKs) and related tracking technologies in your apps. Read more.
May 28 2020
Zoom as a Case Study – Privacy and Security in the Digital World During Social Distancing
Join Frankfurt Kurnit’s Privacy & Data Security Group for a live virtual roundtable webinar on Webex to explore the rapidly evolving privacy and data security questions surrounding the meteoric rise of Zoom, the most popular video conferencing application in the COVID-19 era of social distancing. Read more.
April 14 2020
Laserfiche Empower 2020
Amy Lawrence presents “The Evolving State of Privacy” at the Laserfiche Empower conference in Long Beach, CA.
February 12 2020
IA Converge: The Intersection of Data Science, Market Research & Analytics
December 10 2019
Data Privacy and Security Agreements: Defining, Allocating, and Mitigating Risks From Data Security Breaches
November 20 2019
INMA Master Class: Digital Subscriber Retention Series
October 24 2019
The Future of Digital Privacy: Complying with New Data Regulation Legislation
September 11 2019
2019 Great Western Audience Development Summit
June 19 2019
Decoding Digital Media Deals
June 10 2019
Amy Lawrence Presents at MAC Level Up Conference in Las Vegas.
Amy Lawrence presents “GDPR & California Privacy Law and How It Impacts Payments” at MAC Level UP conference in Las Vegas.
March 13 2019
Amy Lawrence Presents at Financial Times’ Internal “Fireside Chat”
Amy Lawrence presents at Financial Times’ internal “fireside chat” as part of their Data Privacy Day program.
February 6 2019
news & press
Google Poised To Escape Kids’ Data Collection Suit
Children’s Apps Unknowingly Collecting Data Pose Compliance Risk
Google, Cartoon Network Beat Lawsuit Over Kids’ Data Collection
Over 50 Privacy Professionals & Experts Oppose Prop. 24
Daniel Goldberg and Amy Lawrence are mentioned as part of the 50 privacy professionals who oppose Proposition 24, the California Privacy Rights Act (CPRA) on Eric Goldman’s Technology & Marketing Law Blog. View Article
‘Incognito’: Class Action Alleges it Does Not Mean What You Think it Means
The Los Angeles Daily Journal published Amy Lawrence’s article “‘Incognito’: Class Action Alleges it Does Not Mean What You Think it Means.” The column discusses a complaint over Google’s website tracking.
COVID-19 Fuels Heated Fight Over CCPA Enforcement Timing
Dozens of Privacy Experts Tell the California Legislature That Its New Privacy Law is Badly Undercooked
Techdirt mentions the letter signed by Tanya Forsheit, Daniel Goldberg and Amy Lawrence that urges the California legislature to make changes to the California Consumer Privacy Act (CCPA). View Article
41 California Privacy Experts Urge Major Changes to the California Consumer Privacy Act
Tanya Forsheit, Daniel Goldberg and Amy Lawrence signed a letter urging the California legislature to make changes to the California Consumer Privacy Act (CCPA). The letter highlights issues with the CCPA. Read the letter here.