- areas of expertise
Attorneys in Our Celebrity Branding Group
We plan and structure strategic brand-building ventures for celebrities seeking to profit in all media from their names, trademarks, copyrights, and other intellectual property.
We represent film and television actors, best-selling authors, fashion models, artists, comedians, musicians, designers, athletes, and other famous icons and their estates. We also work with entertainment and media companies, consumer products companies, and advertising, marketing, and public relations firms.
Celebrities call on our entertainment, publishing, advertising, technology, intellectual property and charitable organizations group attorneys for the following integrated services.
Build the Right Management Team
We help our clients build the best team for all of their needs through our relationships with leading talent agents and managers, literary agents, and licensing and merchandising agents - as well as top advertising, marketing, packaging, and public relations professionals.
Penetrate Different Media
We help celebrities extend their unique brands into film and television projects, books, music, video games, Web and mobile properties, theatre, and other media.
Maximize Commercial Endorsement Opportunities
With 35 years of media, advertising, and entertainment experience, we can help our clients secure the best deals for spokesperson, promotional tie-ins, and other endorsement opportunities. We also enforce and protect our clients’ rights of publicity and other personal property rights.
Create the Optimal Business Form
We advise our clients on the optimal business entity for brand-building ventures, achieving tax advantages and other client goals.
Own an Interest in the Venture
Celebrities often aspire to create and own businesses that license their personal and intellectual property rights. We structure celebrity branding ventures with an eye toward our client owning and controlling those entities.
Launch Apparel Lines and Other Products
We help our clients determine their best strategic business objectives and exploit licensing and merchandising opportunities in countless markets, including apparel, housewares, toys, videogames, food, fashion accessories, and other goods and services.
Clear and Protect Trademarks
We assess the availability of and secure trademarks, names, designs, slogans, advertising, packaging, and marketing plans, and we file trademark applications and registrations in the U.S. and abroad.
We represent our clients in the event of infringing trademarks and copyrights, and litigate infringement, dilution, false advertising, and other cases when necessary.
Respond to “Cyber Crises”
We help clients research and register domain names and defend against cybersquatting, website attacks, data security breaches, privacy issues and other cyberspace vulnerabilities.
Pursue Philanthropic Goals
Our Charitable Organizations Group often works with our celebrity clients to establish tax exempt foundations and assist them in pursuing their various philanthropic activities.
Our attorneys belong to the Copyright Society of the U.S.A., the International Trademark Association, and major bar associations. We are frequent speakers on celebrity branding, branded entertainment, and licensing topics, and have participated in the Licensing International conference. We co-presented with Variety magazine the first Content and Commerce conference at NYU, and have appeared on MSNBC, National Public Radio, and many other media outlets.