February 25, 2016
Ad Blocking: The Allure of an Ad-Free Experience and the Battle to Finance the Web
We are proud to host the Columbia Business School Alumni Club's panel on ad blocking. We have a limited number of complimentary passes available for friends of Frankfurt Kurnit.
Ad-blocking software promises a better experience for consumers, but at what price?
Ad blocking technologies enable one in five of all web users to block ads from their screens. But even as the number of people blocking ads increases, advertisers and publishers are finding ways to penetrate the blockers and get their messages through. Who are these new gatekeepers of the Internet? How are they controlling ad serving and getting consumers to opt in to watch ads? What can publishers do to improve the user experience? And what are the stakes for media businesses, brand marketers, technology companies and consumers?
Please join us on Thursday, February 25th, when a special panel of experts explains the newest developments in ad blocking and its impact on our businesses.
Michael Shields, Senior Editor, The Wall Street Journal
Ben Barokas, CEO and Founder of Sourcepoint
Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz
Arel Lidow, Vice President, AppNexus
6:00pm - 6:45pm - Registration, cocktail reception and networking
6:45pm - 8:00pm - Panel
8:00pm - 8:30pm - Additional networking
Frankfurt Kurnit Klein & Selz, PC
488 Madison Avenue (between 51st and 52nd Street)
Please RSVP here.