contact information
P (212) 705 4853
F (347) 438 2193
kmaynard@fkks.com
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areas of expertise
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Kimberly M. Maynard is Co-Chair of the Trademark & Brand Management Group and Co-Chair of the Litigation Group. The World Trademark Review named her one of the “World's Leading Trademark Professionals,” noting that “Maynard is the architect behind some of the most agile and forward-thinking strategies, designing scalable protection and enforcement programs with a sharp eye on digital risk and advertising."
In her trademark practice, Ms. Maynard works with clients to manage their global and domestic trademark portfolios and to establish cost-effective, results-oriented trademark enforcement programs. Her clients range from established brands with trademark portfolios that span the globe to newer companies in the process of developing intelligent trademark strategies. Ms. Maynard counsels clients on clearing and registering new trademarks and on trademark licensing and helps her clients navigate issues concerning trademarks and the internet, including on social media, on third-party websites, and in domain and blockchain domain names.
Ms. Maynard is also a sought-after intellectual property and false advertising litigator with considerable experience representing emerging and established companies in all manner of trademark, trade dress, copyright, and false advertising disputes before the federal courts and the Trademark Trial and Appeal Board. She uses her sophisticated understanding of intellectual property and false advertising laws and creative problem-solving to secure critical victories that protect her client’s most valuable assets—their intellectual property—both in the U.S. and abroad. Ms. Maynard’s representative matters include:
- Obtaining a decisive victory for a major transportation company before the Trademark Trial and Appeal Board, including securing a ruling that the client’s mark is famous;
- Successfully defending a major sports league in a trademark suit;
- Representing one of the major telecom providers in a high profile false advertising suit against its competitor;
- Securing a dismissal with prejudice in a trademark dispute brought against an international sports organization; and
- Leading teams of lawyers in seven countries in an international trademark dispute on behalf of an emerging technology company, ultimately winning an early and favorable settlement with a large media company.
Ms. Maynard is widely recognized as a thought leader on trademark and false advertising issues. She has been named a leading trademark professional by The World Trademark Review and The World Intellectual Property Review and has been included in both Super Lawyers for the New York Metro Area and the Super Lawyers list of the “New York Metro Area’s Top Women.” The Legal 500 has recognized her for her Advertising and Marketing Litigation expertise. Ms. Maynard has spoken at events sponsored by the Intellectual Property Owners Association, Managing IP, the Corporate IP Institute, the World IP Review, the Practical Law Institute, and many others. She also has published articles in and been quoted by numerous publications, including Law360, IP Litigator, Bloomberg Law, and The Post and Courier. She is also a regular contributor to the International Trademark Association Bulletin.
Ms. Maynard is the Secretary of the Intellectual Property Owners Association’s U.S. Trademark Law Committee. She also serves on INTA’s Emerging Issues Committee and the Global Advertising Lawyers Alliance’s Litigation Committee. She previously served as an Adjunct Professor at New York Law School, where she founded the law school’s PTO Trademark Clinic.
Ms. Maynard is also Chair of the firm’s Pro Bono Committee, where she leads the firm’s efforts to represent underserved populations.
Ms. Maynard is admitted to practice in New York and New Jersey, as well as in the Southern District of New York, the Eastern District of New York, the District of New Jersey, and the Court of Appeals for the Second Circuit.
awards & recognition
The Legal 500 - Advertising and Marketing: Litigation (2024-2025)
Lawdragon's 500 Leading Global Entertainment, Sports & Media Lawyers (2025-2026)
World Trademark Review 1000 – The World’s Leading Trademark Professionals (2021-2025)
World Intellectual Property Review's Leaders Guide “Outstanding IP Practitioner” (2021-2024)
New York Metro Super Lawyers “Super Lawyer” in Intellectual Property (2016-2025)
World Intellectual Property Review's “Influential Women in IP - Trailblazer” (2019)
New York Metro Super Lawyers “Rising Star” in Intellectual Property (2012-2015)
Recipient, The Legal Aid Society, Pro Bono Publico Award (2015)
education
Duke University School of Law (J.D., high honors, Order of the Coif)
-Global Editor, Duke Law Journal of Law and Contemporary Problems
Michigan State University (B.A., summa cum laude)
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