contact information
P (212) 826 5525
F (347) 438 2104
jgreenbaum@fkks.com
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areas of expertise
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Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and social media and other online platforms on advertising and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance. In 2023, Best Lawyers in America named him “Advertising Lawyer of the Year” for the New York metro-area for the third time.
Mr. Greenbaum counsels clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, influencers and social media, artificial intelligence and other emerging technology, sweepstakes and promotions, SAG-AFTRA, network and other media clearance, and global clearance. He also helps clients negotiate virtually any type of advertising-related agreement, including advertising agency agreements, production-related agreements, talent contracts, intellectual property licenses, media buys, and sponsorship deals. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations and National Advertising Division, Children’s Advertising Review Unit, and other self-regulatory proceedings.
Mr. Greenbaum is also a member of the Board of the International Advertising Association and is the Chair of the IAA’s Public Policy Council. He is also a member of the Advisory Council of the Institute for Advertising Ethics. He has previously served as Chairman of the Committee on Consumer Affairs of the New York City Bar. For the last twenty years, he has chaired the City Bar’s annual “Hot Topics in Advertising Law” program. He has also served as a Director and Secretary of the Brand Activation Association and served as Co-Chairman of the Brand Activation Association’s law conference. He also served as Chairman of the jury for the International Council for Advertising Self-Regulation’s Global ICAS Awards.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA America's Leading Lawyers for Business, The Legal 500, Super Lawyers, and Who’s Who Legal. In addition to “Advertising Lawyer of the Year” honors, he has been named “Copyright Lawyer of the Year” for the New York metro-area by Best Lawyers in America and a “Leading Lawyer” by The Legal 500. He also received the International Advertising Association North Star “Global Champion” medal and the Brand Activation Association’s Beacon Award.
Mr. Greenbaum is a frequent speaker on advertising issues in the United States and around the world. He has spoken at the Federal Trade Commission’s “Talking Trash at the FTC: Recycling Claims and the Green Guides” workshop, “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has spoken at the Senate of the Republic in Mexico on social media and artificial intelligence issues. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the International Council for Advertising Self-Regulation, the International Advertising Association, the Intellectual Property Owners Association, the Global Advertising Lawyers Alliance, the Inter-American Association of Intellectual Property, the Association of Independent Commercial Producers, the Interactive Advertising Bureau, the Society of Digital Agencies, the Institute for Advertising Ethics, the Association of Corporate Counsel, the American Bar Association, the New York State Bar Association, the New York City Bar, the New York County Lawyers Association, the Beverly Hills Bar Association, and many others.
Mr. Greenbaum has been quoted in publications such as The New York Times, The New York Post, The Wall Street Journal, The Washington Post, Advertising Age, Adweek, The Hollywood Reporter, Media Post, Shoot, Fast Company, Mashable, Business Insider, Roll Call, Law360, Bloomberg Law, and many others. He has appeared on the CBS "Early Show" and has been interviewed on various podcasts, including AdAge’s “Marketer’s Brief.” He also participated in the symposium, “New Impressions on Advertising Law,” which was published in the Cardozo Arts & Entertainment Law Journal.
He is the contributing editor of the Chambers and Partners “Advertising & Marketing 2023 Law and Practice” guide and is the co-author of the U.S. chapter. He is also the author of “Specific Corporate Compliance Challenges by Practice Area: Advertising” in Corporate Compliance Practice Guide: The Next Generation of Compliance. He also served as the “Legalease” columnist for Shoot magazine for many years.
Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He has also served as a member of the Dean's Advisory Council at the University of Michigan Law School and as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.
awards & recognition
Who’s Who Legal: Telecoms Media & Entertainment 2024
2019 New York "Copyright Lawyer of the Year" by Best Lawyers in America
2015, 2017 New York "Advertising Lawyer of the Year" by Best Lawyers in America
Best Lawyers in America
Chambers USA America's Leading Lawyers for Business (Advertising)
The Legal 500 "Leading Lawyer" in Advertising & Marketing
New York-area Super Lawyers
Lexology’s List of Leading Influencers
BTI Client Service All Stars (2014)
Brand Activation Association Beacon Award (2013)
Promotion Marketing Association Beacon Award (2008)
education
Columbia University School of Law (J.D., Harlan Fiske Stone Scholar, 1993)
Brandeis University (B.A., summa cum laude, Phi Beta Kappa, 1990)
videos
"AI & Advertising" at the 45th IAA World Congress 2024, presented by Jeffrey Greenbaum
Advertising After the FTC's Operation Full Disclosure, presented by Jeffrey A. Greenbaum.
Jeffrey Greenbaum and Victoria Cook present “Legal Aid” for the SHOOT Directors/Producers Forum.
Upcoming Speaking Engagements
SHOOT’s 22nd Annual New Directors Showcase
Jeffrey A. Greenbaum is a panelist for the session, "Attaining Content-ment" during SHOOT's 22nd Annual New Directors Showcase. Jeffrey and fellow thought leaders will discuss an expanding production & post universe, including how the Metaverse, AI, AR, VR, NFTs and Web3 will impact the quest to connect with audiences on advertising and entertainment fronts. Details here.
December 9 2024
Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the 24th annual NYC Bar “Hot Topics in Advertising & Marketing Law” program. Details TBA.
October 1 2025
Past Speaking Engagements
It’s Not Your Father’s Oldsmobile: Ten Things You Need To Understand To Counsel In Advertising Today
Jeffrey A. Greenbaum and Hannah Taylor are panelists for the session, "It's Not Your Father's Oldsmobile: Ten Things You Need To Understand To Counsel In Advertising Today" during the 2024 ANA Masters of Advertising Law Conference in Scottsdale, AZ. Details here.
November 12 2024
NYCBA: Hot Topics in Advertising & Marketing Law 2024
Jeffrey A. Greenbaum chairs the New York City Bar’s 23rd annual “Hot Topics in Advertising & Marketing Law” CLE program.
October 9 2024
All Ohio Annual Institute on Intellectual Property.
Brian G. Murphy presents “Copyright Law Developments” and Jeffrey A. Greenbaum presents “Advertising Law Developments” at the 34th All Ohio Annual Institute on Intellectual Property.
October 9 2024
Environmental Marketing Claims and the Law: Navigating a Rapidly Shifting Landscape
Jeffrey A. Greenbaum and Jordyn Milewski are speakers for the session, "Environmental Marketing Claims and the Law: Navigating a Rapidly Shifting Landscape" during 2024 Climate Week NYC. Details here.
September 26 2024
Artificial Intelligence & Marketing - A Global Legal Perspective
Jeffrey A. Greenbaum and Hannah E. Taylor are panelists for the session, "Artificial Intelligence & Marketing - A Global Legal Perspective" during a webinar hosted by IAA’s Public Policy Council. Details here.
September 25 2024
Global Advertising and Policy Issues
Jeffrey A. Greenbaum is a moderator for the session, "Global Advertising and Policy Issues" during a virtual fireside chat hosted by the International Advertising Association. Details here.
July 9 2024
Instigating a Race to the Top: Greenwash Prevention
Jeffrey A. Greenbaum is a panelist for the session, "Instigating a Race to the Top: Greenwash Prevention" during a webinar hosted by the Institute for Advertising Ethics (IAE). Watch the recording here.
July 3 2024
Instigating a Race to the Top: Greenwash Prevention
Jeffrey A. Greenbaum is a speaker for the session, "Instigating a Race to the Top: Greenwash Prevention" during a Boardroom Ethics Briefing hosted by the Institute for Advertising Ethics. Details here.
June 26 2024
International Council for Advertising Self-Regulation Panel on DEI
Jeffrey A. Greenbaum moderates the International Council for Advertising Self-Regulation (ICAS) Panel on DEI during the Cannes Lions International Festival of Creativity. Details here.
June 18 2024
AICP Week 2024
Jeffrey A. Greenbaum is a speaker for the 11th edition of "Lawyers on the Clock" at AICP Base Camp Week. Read more.
June 4 2024
Artificial Intelligence & Marketing - A Global Legal Perspective - Europe
Jeffrey A. Greenbaum moderates the panel "Artificial Intelligence & Marketing - A Global Legal Perspective - Europe" during a webinar hosted by the International Advertising Association (IAA). Watch here.
April 10 2024
GALA: Hot Topics in Environmental Marketing
Jeffrey A. Greenbaum moderates the panel, “Hot Topics in Environmental Marketing” featuring lawyers from the UK, Denmark, Argentina, and India at the Global Advertising Lawyers Alliance’s Annual Global Advertising Law Conference in New York City. For more information, please contact sbess@galalaw.com.
March 13 2024
AI & Advertising – Navigating the Legal and Policy Issues
Jeffrey A. Greenbaum presents, “AI & Advertising – Navigating the Legal and Policy Issues” at the International Advertising Association World Congress in Penang. Details here.
March 7 2024
2024 CPG Legal Forum
Jeffrey A. Greenbaum and Hannah Taylor speak at the CPG Legal Forum hosted by the Consumer Brands Association.
February 28 2024
Consumer Endorsements and Reviews - An International Perspective
Jeffrey A. Greenbaum moderates the webinar, “Consumer Endorsements and Reviews – An International Perspective,” sponsored by the American Bar Association. The webinar includes speakers from the Global Advertising Lawyers Alliance from Canada, India, Mexico, South Africa, Turkey, the United Kingdom.
February 21 2024
2023 ANA Masters of Advertising Law Conference
Jeffrey A. Greenbaum, along with members of the Global Advertising Lawyers Alliance from the Netherlands, Mexico, and Canada, present, "Hot Topics in Environmental Marketing Around the World" at the 2023 ANA Masters of Advertising Law Conference.
November 16 2023
The SHOOT 2023 New Directors Showcase
Jeffrey A. Greenbaum speaks on the panel, “Setting a Place at the Table of Content,” during The Shoot New Directors Showcase held at the Directors Guild of America theater. Read more.
October 26 2023
Hot Topics in Environmental Marketing
Jeffrey A. Greenbaum is a speaker during the webinar, "Hot Topics in Environmental Marketing," sponsored by Lawline.
October 25 2023
NYCBA: Hot Topics in Advertising & Marketing Law 2023
Jeffrey A. Greenbaum chairs the 22nd annual “Hot Topics in Advertising & Marketing Law” webinar hosted by the New York City Bar Association. Read more.
October 18 2023
Greenwashing – The Latest Trends and Important Updates
Jeffrey A. Greenbaum speaks on the panel, “Greenwashing – The Latest Trends and Important Updates,” at an advertising law seminar sponsored by the Global Advertising Lawyers Alliance in Zagreb, Croatia.
September 29 2023
New Developments in Environmental Marketing Regulation – Asia Pacific & Middle East
Jeffrey A. Greenbaum moderates the webinar, “New Developments in Environmental Marketing Regulation – Asia Pacific & Middle East,” sponsored by the International Advertising Association.
September 26 2023
IAA: Fireside Chat with Politico
Jeffrey A. Greenbaum conducts a fireside chat with Politico's Molly Fluet, hosted by the International Advertising Association (IAA). Read more.
July 26 2023
PLI: Hot Topics in Global Environmental Marketing
Jeffrey A. Greenbaum moderates the webinar, “Hot Topics in Global Environmental Marketing,” sponsored by Practising Law Institute (PLI). More information about the program here.
July 13 2023
Hot Topics In Advertising
Jeffrey A. Greenbaum presents, "Hot Topics in Advertising Law" during a CLE webinar on Quimbee. More information here.
June 30 2023
New Developments in Environmental Marketing Regulation – Americas
Jeffrey A. Greenbaum moderates the webinar, “New Developments in Environmental Marketing Regulation – Americas,” sponsored by the International Advertising Association.
June 28 2023
AICP Week 2023
Jeffrey A. Greenbaum is a panelist during, “Lawyers on the Clock – Round X” at AICP Week Base Camp. Read more.
June 6 2023
Lawline: Hot Topics in Advertising Law
Jeffrey A. Greenbaum presents, “Hot Topics in Advertising Law” during a live webcast for Lawline. Read more.
June 2 2023
Talking Trash at the FTC: Recyclable Claims and the Green Guides
Jeffrey A. Greenbaum is a panelist during the Federal Trade Commission’s workshop, “Talking Trash at the FTC: Recyclable Claims and the Green Guides” in Washington, DC. The workshop aims to examine “recyclable” advertising claims as part of the FTC’s recently announced review of the Guides for the Use of Environmental Marketing Claims, commonly known as the Green Guides. Details here.
May 23 2023
New Developments in Environmental Marketing Regulation – Europe
Jeffrey A. Greenbaum moderates the webinar, “New Developments in Environmental Marketing Regulation – Europe,” sponsored by the International Advertising Association.
May 11 2023
Current Trends in Intellectual Property and Advertising Law
Jeffrey A. Greenbaum, Brian G. Murphy, and Dorian Slater Thomas present at the conference, “Current Trends in Intellectual Property and Advertising Law” in Mexico City, sponsored by the Global Advertising Lawyers Alliance.
March 9 2023
IAA Virtual Fireside Chat
Jeffrey A. Greenbaum hosts a virtual fireside chat with Mary K. Engle, Executive Vice President, Policy, at BBB National Programs, and former Associate Director for Advertising Practices, FTC, sponsored by the International Advertising Association.
February 15 2023
PLI’s Global Advertising Year in Review
Jeffrey A. Greenbaum speaks at the Practising Law Institute's "Global Advertising Year in Review" program.
February 8 2023
SHOOT’s 20th Annual New Directors Showcase
Jeffrey A. Greenbaum speaks at SHOOT’s 20th Annual New Directors Showcase event. Read more.
November 17 2022
2022 ANA Masters of Advertising Law Conference
Jeffrey A. Greenbaum and Hannah Taylor present, “New Frontiers of Advertising” at the ANA Masters of Advertising Law Conference in Hollywood, Florida. Read more.
November 9 2022
NYCBA: Hot Topics in Advertising Law 2022
Jeffrey A. Greenbaum chairs the New York City Bar’s 21st annual “Hot Topics in Advertising & Marketing Law” program. Read more.
October 19 2022
GALA Conference: Global Advertising in an Age of Crisis and Change
Jeffrey A. Greenbaum, Hannah Taylor, and Brian G. Murphy speak at the annual Global Advertising Lawyers Alliance conference, “Global Advertising in an Age of Crisis and Change” in London. Jeff moderates a panel on environmental marketing issues, Hannah moderates a panel on NFTs, and Brian speaks on a panel about diversity in advertising. Details here.
October 13 2022
IAA’s Annual Africa Rising Conference
Jeffrey A. Greenbaum moderates the panel, "Creating Effective Advertising in Africa in an Evolving Legal Landscape" at the International Advertising Association’s Africa Rising Conference. Read more.
October 4 2022
2022 AICP Business Affairs Boot Camp
Jeffrey A. Greenbaum and Hannah Taylor present at the annual “AICP Business Affairs Boot Camp” sponsored by the Association of Independent Commercial Producers. Read more.
June 9 2022
Fireside Chat With ICC About Environmental Claims
Jeffrey A. Greenbaum conducts a virtual fireside chat with Raelene Martin, the Head of Sustainability, at the International Chamber of Commerce. In this program, which is sponsored by the International Advertising Association, they discuss the ICC’s new “Framework for Responsible Marketing Communications.” Read more.
May 19 2022
IAA: Evolving Regulation on the Use of Consumer Reviews
Jeffrey A. Greenbaum moderates the panel, “Evolving Rules on the Use of Consumer Reviews,” sponsored by the International Advertising Association. The panel includes speakers from China, India, the Netherlands, Mexico, Turkey, and the United States. Read more.
April 21 2022
Global Environmental Marketing Claims
Jeffrey A. Greenbaum moderates the webinar, “Global Environmental Marketing Claims” hosted by the Global Advertising Lawyers Alliance. Read more.
March 29 2022
Global Advertising Law: Year in Review
The Practicing Law Institute hosts its annual program, "Global Advertising Law: Year in Review," which features Jeffrey A. Greenbaum and other speakers from the Global Advertising Lawyers Alliance.
January 12 2022
Made Here: Evolving Regulation of Advertising Country of Origin Claims
Jeffrey A. Greenbaum moderates the webinar, “Made Here: Evolving Regulation of Advertising Country of Origin Claims,” sponsored by the International Advertising Association. The panel will also include speakers from Russia, Mexico, France, and Canada.
December 2 2021
GALA: Americas Advertising Law Year in Review
Jeffrey A. Greenbaum speaks at “Americas Advertising Law Year in Review,” sponsored by the Global Advertising Lawyers Alliance.
November 10 2021
IAA Fireside Chat with the Advertising Standards Council of India
Jeffrey A. Greenbaum moderates, "Global Advertising Law & Policy Issues" during a discussion with Manisha Kapoor, the Secretary General of the Advertising Standards Council of India for an International Advertising Association fireside chat.
November 9 2021
IAA: Creativity4Better Conference
Jeffrey A. Greenbaum speaks at the “Creativity4Better” conference, sponsored by the International Advertising Association. At his session, “Self-Regulation’s Brave Approach to Ensuring Responsible Advertising,” he conducts a fireside chat with Guy Parker, the President of the International Council for Advertising Self-Regulation, and CEO of the UK’s Advertising Standards Authority.
October 27 2021
NYCBA: Hot Topics in Advertising Law 2021
Jeffrey A. Greenbaum chairs the New York City Bar’s annual “Hot Topics in Advertising Law” program.
October 20 2021
Cardozo’s Fashion Law Society Program
Jeffrey A. Greenbaum speaks at a program sponsored by Cardozo's Fashion Law Society and Fashion, Arts, Media & Entertainment Law Center, “It’s Not Easy Being Green: A Discussion Revolved Around the Federal Trade Commission’s Green Guides, Jewelry Guides, and Enforcement Policy Statement on U.S. Origin Claims.”
October 4 2021
Emerging Issues in Advertising Regulation in Africa
Jeffrey A. Greenbaum moderates, "Emerging Issues in Advertising Regulation in Africa" during the International Advertising Association's annual Africa Rising conference. The panel will feature speakers from Ghana, Kenya, Nigeria, and South Africa discussing the critical legal issues facing marketers in Africa today. More information here.
September 29 2021
Evolving Restrictions on the Use of Corporate Branding
Jeffrey A. Greenbaum speaks during the webinar, "Evolving Restrictions on the Use of Corporate Branding" hosted by the International Advertising Association, in cooperation with the Global Advertising Lawyers Alliance. More information here.
September 9 2021
Global Advertising Law & Policy Issues—Fireside Chat with the United Nations
Jeffrey A. Greenbaum moderates the International Advertising Association's virtual fireside chat on "Global Advertising Law & Policy Issues" with Teresa Moreira, the Head of the Competition and Consumer Policies Branch at the United Nations Conference on Trade and Development. The event will be live streamed on YouTube here.
July 12 2021
Frankfurt Kurnit’s Virtual Sixth Annual Advertising Law Summit
We fill your screen with thought leaders from the FTC, NAD, SAG-AFTRA and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 24 2021
Evolving Environmental Advertising Regulation
Jeffrey A. Greenbaum is a presenter during the International Advertising Association's webinar, "Evolving Environmental Advertising Regulation."
June 17 2021
AMPPI’s Annual International Conference
Jeffrey A. Greenbaum speaks at AMPPI’s annual international conference on a panel entitled, “Advertising enforcement, the role of influencers.”
April 12 2021
Consumer Reviews & Advertising
Jeffrey A. Greenbaum and Terri Seligman present, "Consumer Reviews & Advertising" during a webinar for ProLawCLE.
March 26 2021
GALA Webinar: 4th Annual Hot Topics in Global Advertising Law
Jeffrey A. Greenbaum gives the opening remarks during GALA's, "4th Annual Hot Topics in Global Advertising Law" webinar.
March 19 2021
Hot Topics in Advertising Law in North America
Jeffrey A. Greenbaum is a speaker during the Global Advertising Lawyers Alliance webinar, "Hot Topics in Advertising Law in North America." More information and registration here.
February 24 2021
Complying with the FTC’s Green Guides and Other Hot Topics in Green Marketing
Jeffrey A. Greenbaum and Jordyn Eisenpress present, "Complying with the FTC’s Green Guides and Other Hot Topics in Green Marketing" during a webinar for ProLawCLE.
February 18 2021
Advertising & Consumer Reviews: Properly Sourcing, Moderating, and Using Consumer Reviews
Jeffrey A. Greenbaum and Terri Seligman discuss the key issues you need to consider when sourcing and using consumer reviews. Read more.
February 12 2021
IAA Fireside Chats: Global Advertising Law & Policy Issues
Jeffrey A. Greenbaum conducts the first program of the IAA "Fireside Chats" series with Stacy Feuer on Global Advertising Law & Policy Issues.
January 28 2021
PLI and GALA’s Global Advertising Law: Year in Review
Jeffrey A. Greenbaum is a speaker during the program "Global Advertising Law: Year in Review" presented by The Global Advertising Lawyers Alliance, in cooperation with the Practicing Law Institute.
January 13 2021
Americas Advertising Law Year in Review
Jeffrey A. Greenbaum speaks during the webinar, “Americas Advertising Law Year in Review,” sponsored by the Global Advertising Lawyers Alliance. He will be joined by GALA members from Brazil, Canada, Ecuador, and Venezuela. For more information, and to register, contact sbess@galalaw.com.
October 29 2020
Connect 2020
Jeffrey A. Greenbaum speaks on a panel at the Connect 2020 conference on, “Ethics & Trust – Security Management, Data Management, Privacy Issues, IP Issues, Risk Management.” The conference is sponsored by the Confederation of Indian Industry, the Government of Tamil Nadu, and STPI - Ministry of Electronics and Information Technology, Government of India.
September 17 2020
Frankfurt Kurnit’s Fifth Annual (Now “Virtual”) Advertising Law Summit
Join us on June 18th for our Fifth Annual Advertising Law Summit. This will be our first virtual version. We will fill your screen with thought leaders from the FTC and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 18 2020
COVID-19 & Consumer Protection – Global Advertising in a Time of Crisis
Jeffrey A. Greenbaum speaks during the Global Advertising Lawyers Alliance webinar, “COVID-19 & Consumer Protection: Global Advertising in a Time of Crisis.”
April 28 2020
2019 ANA/BAA Marketing Law Conference
Jeffrey A. Greenbaum and Brian G. Murphy present “The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day” at the 2019 ANA/BAA Marketing Law Conference in San Diego. More information here.
November 6 2019
Advertising Self-Regulation in the United States and Around the World
Jeffrey A. Greenbaum presents "Advertising Self-Regulation in the United States and Around the World" during a Practising Law Institute webinar. More information here.
October 31 2019
Advertising & the New Peruvian Healthy Food Law
Jeffrey A. Greenbaum speaks at the Global Advertising Lawyers Alliance's advertising law seminar “Advertising & the New Peruvian Healthy Food Law” in Lima, Peru. More information here.
October 25 2019
City Bar: 18th Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum presents at the City Bar’s annual “Hot Topics in Advertising & Marketing Law” program.
October 18 2019
Significant Legal Issues of Advertising: International Perspective
Jeffrey A. Greenbaum speaks on “Promoting Good Online” at the "Significant Legal Issues of Advertising: International Perspective" seminar in Moscow, Russia, sponsored by the Global Advertising Lawyers Alliance.
September 16 2019
The Michael Harrison Interview Podcast
Jeffrey A. Greenbaum is a guest on The Michael Harrison Interview podcast. Michael Harrison interviews Mr. Greenbaum on advertising compliance, the FTC, influencers and social media.
June 14 2019
FTC’s Advertising Law Enforcement Highlights
Jeffrey A. Greenbaum and Lesley Fair, Senior Attorney, Federal Trade Commission present “FTC's Advertising Law Enforcement Highlights” during Frankfurt Kurnit’s Fourth Annual Advertising Law Summit at the Kimpton Hotel Eventi in New York.
June 10 2019
2019 AICP Week Boot Camp Series
Jeffrey A. Greenbaum is a panelist on “Lawyers on the Clock” during the Association of Independent Commercial Producers Business Affairs Boot Camp.
June 6 2019
International Counsel for Ad Self-Regulation Annual Meeting
Jeffrey A. Greenbaum speaks on “The Legal Environment: Latest Developments in Advertising Law Worldwide” at the International Counsel for Ad Self-Regulation annual meeting in Paris.
April 15 2019
2019 ANA Advertising Law & Public Policy Conference
Jeffrey A. Greenbaum presents "Social Media Platforms and Trust" and Brian G. Murphy presents "In-House Agency Challenges" at the ANA Advertising Law & Public Policy conference in Washington DC. More information here.
March 20 2019
A Dozen Advertising Law Tips for 2019: Society of Digital Agencies (SoDA)
Jeffrey A. Greenbaum and Brian G. Murphy present, “A Dozen Advertising Law Tips for 2019” for the Society of Digital Agencies (SoDA). Click here to view the presentation.
February 28 2019
Hot Topics in Advertising & Marketing Law Live Broadcast
Jeffrey A. Greenbaum and Matthew Vittone present “Hot Topics in Advertising & Marketing Law” during a live broadcast for the Federal Bar Association and myLawCLE.
November 15 2018
2018 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the 2018 ANA/BAA Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Other Content Claims," Jeffrey A. Greenbaum and Brian G. Murphy co-moderate "Ten Major Contract Clauses Every Marketing Lawyer Can't Do Without" and Hannah E. Taylor presents "Avatars, Chatbots, and Other Daunting Futuristic Media." More information here.
November 7 2018
New York City Bar’s Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the New York City Bar’s annual “Hot Topics in Advertising & Marketing Law” CLE program.
October 18 2018
Hot Topics in Advertising Law 2018
Jeffrey A. Greenbaum chairs the City Bar’s annual “Hot Topics in Advertising Law” program in New York City.
October 12 2018
Jeffrey A. Greenbaum Moderates an “Influencer Marketing” Panel in Budapest
Jeffrey A. Greenbaum moderates the panel, “Influencer Marketing,” in Budapest. The event is sponsored by the Global Advertising Lawyers Alliance. For more information, contact sbess@galalaw.com.
September 17 2018
Leading the Pack: Using Influencers & Social Media
Jeffrey A. Greenbaum speaks at “Leading the Pack: Using Influencers & Social Media” (live seminar in New York City and webinar) sponsored by Team.
July 31 2018
Be the Change: Frankfurt Kurnit’s Third Annual Advertising Law Summit
Changes in advertising law are inevitable. The changes come from regulators and self-regulators. They come from privacy and data security czars. They come from the courts. And they come from technology providers and platforms. Read more.
June 7 2018
Social Media Influencers and the FTC
Jeffrey Greenbaum speaks on the webinar “Social Media Influencers and the FTC” for the California Lawyers Association Intellectual Property section.
April 26 2018
Managing Partners Roundtable
Jeffrey A. Greenbaum speaks at “Managing Partners Roundtable: Emerging Technologies for Law Firms,” sponsored by the New York State Bar Association.
April 10 2018
ANA Law and Public Policy Conference
Candice Kersh presents “Inspiration vs. Infringement: Avoiding Liability in a Social Media World”, Jeffrey Greenbaum moderates an international panel of lawyers from the Global Advertising Lawyers Alliiance, “Getting to ‘Shi,” “Si,” “Oui,” and “Na’am” for Global Campaigns,” and Rick Kurnit presents "If the lawyers are uncomfortable with it, it must be a good ad" at the Association of National Advertisers Law & Public Policy Conference in Washington, DC.
March 15 2018
Advertising in the US and Around the World
Jeffrey A. Greenbaum speaks at “Advertising in the US and Around the World,” in New York City, sponsored by the Global Advertising Lawyers Alliance. For more information, or to register, contact Stacy Bess at sbess@galalaw.com.
March 14 2018
21st Century Legal Challenges for Advertising and Marketing in the Caribbean
Jeffrey A. Greenbaum speaks at the conference, “21st Century Legal Challenges for Advertising and Marketing in the Caribbean: The Impact of Intellectual Property Rights, Social Media, and Privacy.” The conference, sponsored by the Global Advertising Lawyers Alliance, will be held in Kingston, Jamaica. Jeffrey will be speaking on, “The Use of Influencers and Other Dos and Don’ts in Social Media” and “Legal Developments in Advertising Regulation in the Americas.” For more information, contact sbess@galalaw.com.
March 1 2018
A Dozen Advertising Law Tips for 2018
Jeffrey A. Greenbaum and Brian G. Murphy present “A Dozen Advertising Law Tips for 2018” at Shutters on the Beach in Santa Monica, California. More information can be found here.
January 31 2018
Cyber Law & Business Report
Jeffrey A. Greenbaum is on the Cyber Law & Business Report show with Bennet Kelley speaking about the FTC and Influencer Marketing. This program airs at 1PM ET on WebmasterRadio.fm. To listen to the show click here.
January 24 2018
SoDA: The Digital Society Influencers Presentation
Jeffrey A. Greenbaum speaks on a webinar about Influencers with Natalie Silverstein, VP, Brand, Marketing & Culture from Collectively for the Society of Digital Agencies.
December 5 2017
GALA Meeting of the Americas
Jeffrey A. Greenbaum speaks on the panel “Advertising in Social Media” during the Hot Topics in Global Advertising Law seminar at the Global Advertising Lawyers Alliance Meeting of the America's in Panama City.
November 30 2017
ASIPI Panama 2017
Jeffrey A. Greenbaum speaks at ASIPI Panama 2017 during the Work Sessions panel on Native Advertising. More information can be found here.
November 29 2017
2017 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the ANA/BAA 39th Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Fake News and Other Content Claims", Jeffrey A. Greenbaum and Brian G. Murphy present "Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements" and Hannah E. Taylor and Daniel Goldberg present "Chat Bots/Social Bots - Rewards & Risks". More information can be found here.
November 13 2017
2017 Hot Topics in Advertising Law
Jeffrey A. Greenbaum chairs the annual “Hot Topics in Advertising Law” program at the City Bar in New York City.
October 13 2017
Advertising and Marketing Law: Social Digital, Online Compliance Conference
Jeffrey A. Greenbaum presents “Going Global” at the “Advertising and Marketing Law: Social Digital, Online Compliance Conference” to the Ontario Bar Association.
October 4 2017
The State of Influencer Law in 2017
Jeffrey A. Greenbaum presents at "The State of Influencer Law in 2017" for Attention in Santa Monica, CA.
September 14 2017
#Fail: Legal Pitfalls of Social Media
Jeffrey A. Greenbaum will be speaking on “#Fail: Legal Pitfalls of Social Media” at the Beverly Hills Bar Association.
September 14 2017
news & press
Frankfurt Kurnit Attorneys Named to New York Metro Super Lawyers List for 2024
Super Lawyers magazine lists 42 attorneys in its 2024 edition. Read more.
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
Scrutiny of Meat Labels Like Grass-Fed Misses Green Expectations
Bloomberg Law quotes Jeffrey A Greenbaum on governmental guidance regarding marketing the environmental impacts of products. He notes how different federal agencies issuing a range of advice on environmental marketing could be confusing for businesses. View Article
The Best Lawyers in America 2025
Best Lawyers in America recognizes 48 Frankfurt Kurnit attorneys in the 2025 edition. Read more.
Frankfurt Kurnit in The Legal 500 2024
The Legal 500 praises four of our practice groups in 2024: Advertising & Marketing, Media & Entertainment, Advertising & Marketing (Litigation), and Cyber Law (Data Privacy & Data Protection). The London-based directory spotlighted thirty of our attorneys individually. Read more.
Steve Babaeko, Guy Parker, Others Headline Discourse On Diversity, Equality & Inclusion At Cannes
Brand Communicator mentions Jeffrey A. Greenbaum as a moderator for a panel on authentic diversity and inclusion in advertising during the 2024 Cannes Lions Festival of Creativity. View Article
Frankfurt Kurnit in Chambers USA 2024
For the 20th consecutive year, Chambers and Partners include Frankfurt Kurnit practice groups & attorneys. The 2024 USA guide praises our Advertising, Entertainment, Intellectual Property, and Data Strategy, Privacy & Security practices. In addition,16 of our attorneys are ranked individually. Read more.
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
FTC’s New Warning Letters About Influencer Disclosures Include Important Guidance for Marketers
The Licensing Journal published Jeffrey A. Greenbaum’s article, “FTC’s New Warning Letters About Influencer Disclosures Include Important Guidance for Marketers." View Article
SHOOT New Directors Showcase Event Features Insights From Emmy Nominee Jake Schreier, Cross-section of Industry Pros
SHOOT Online covers the panel discussion, “Setting a Place at the Table of Content” that featured Jeffrey A. Greenbaum. Read the discussion summary and watch the recording here.
Up-and-Coming Talent Celebrated At SHOOT’s 21st New Directors Showcase
SHOOTonline mentions Jeffrey A. Greenbaum as a speaker in their coverage of the New Directors Showcase. View Article
Chambers and Partners: Advertising & Marketing 2023 Global Practice Guide
Jeffrey A. Greenbaum served as contributing editor and with Kate Patton, co-authored the USA chapter of Chambers and Partners, "Advertising & Marketing 2023 Law and Practice." Additionally, Jeff and Matthew Vittone co-authored the USA "Trends and Developments" piece. The guide provides the latest legal information on advertising law and regulatory bodies; advertising claims, including deceptive claims, substantiation, endorsements, environmental claims and “dark patterns”; comparative advertising and ambush marketing; digital/social media; privacy issues; AI; and product compliance. View Article
IAA Honors Jeffrey A. Greenbaum
Jeffrey A. Greenbaum received the IAA North Star “Global Champion” Medal, in recognition of his work as a member of the IAA’s Board of Directors and as Chair of the IAA’s Public Policy Council. Read more.
39 Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2023
Super Lawyers magazine lists 39 Frankfurt Kurnit attorneys in its 2023 NY-metro edition. Read more.
Wary of Rising Plastic Concerns, More Brands Are Turning to Compostable Disposables
AdWeek quotes Jeffrey A. Greenbaum on the ever-mounting plastic pollution problem and the infrastructure challenges associated with recycling bio-based plastics. Read more.
The Best Lawyers in America 2024
Best Lawyers in America recognizes 44 Frankfurt Kurnit attorneys in the 2024 edition. Read more.
IAA Fireside Chat Explores Risks and Rewards of Brand Involvement in Policy, Political Matters
Marketing Edge covered the International Advertising Association’s fireside chat where Jeffrey A. Greenbaum spoke with Molly Fluet, Media Solutions Executive at POLITICO. Jeff and Molly discussed the increasing need for brands and businesses to engage in political and policy issues, the associated risks of remaining silent, and the importance of understanding the entire ecosystem in policy communications. View Article
The ARPP Celebrates The 2023 Cannes Lions With a Look Back on Video
The ARPP covers Jeffrey A. Greenbaum’s interview with the organization during the 2023 Cannes Lions International Festival of Creativity. Jeff discusses the major issues marketers are facing, the rise of influencer marketing, and advertising regulation across borders. View Article
Can Plastic Shoes Be Recycled?
AdWeek quotes Jeffrey A. Greenbaum on the validity of brands using the term, 'recyclable' in advertising. Read more.
New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices
The Wall Street Journal quotes Jeffrey A. Greenbaum on the new FTC guidelines for endorsements, which advises businesses on ensuring all users see that a post is sponsored clearly. Read more.
Sustainability Gap Index Report Published: Greenwashing vs Greenhushing
Brand Finance shares Jeffrey A. Greenbaum's article published in the 2023 Sustainability Gap Index Report. View Article
Frankfurt Kurnit in The Legal 500 2023
The Legal 500 once again praises Frankfurt Kurnit practice groups and attorneys in the 2023 edition of their United States guide. Read more.
Frankfurt Kurnit in Chambers USA 2023
For the 19th consecutive year, Chambers and Partners includes Frankfurt Kurnit practice groups & attorneys. The 2023 USA guide praises our Advertising, Entertainment, Intellectual Property, and Privacy & Data Security practices. In addition,15 of our attorneys are ranked individually. Read more.
Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim
AdWeek quotes Jeffrey A. Greenbaum on the FTC's updated Green Guides guidance, which discourages U.S. brands from misleading consumers through false advertising. Read more.
FTC’s Green Guides Review Brings Packaging Recyclability Debates to the Fore
PackagingDive covers the Federal Trade Commission's workshop, “Talking Trash at the FTC: Recyclable Claims and the Green Guides" where Jeffrey A. Greenbaum was on a panel of experts discussing recycling claims. View Article
AUTOCONTROL Awarded the Excellence Award by the International Advertising Self-Regulation Council ICAS
AUTOCONTROL mentions Jeffrey A. Greenbaum in its coverage of the International Advertising Self-Regulation Council (ICAS) Awards. Jeff chaired the jury of experts who selected the winners. AUTOCONTROL received the “Award for Excellence." See AUTOCONROL's coverage here and here. View Article
ICAS Announces Winners of the 2023 Global Awards and Launches New Diversity, Equity and Inclusion Award Category
Jeffrey A. Greenbaum chaired a jury of experts at the International Council for Advertising Self-Regulation’s (ICAS) Global Awards Ceremony at the Feriye Palace in Istanbul, Turkey. Read more.
FTC Eyes Revisions to the Guidelines that Shape Green Marketing
Bloomberg Law quotes Jeffrey A. Greenbaum on the FTC's recent updates to the Green Guides. Read more.
FTC Alerts Nearly 700 Companies About Potential Penalties for Misleading Claims
The Wall Street Journal quotes Jeffrey A. Greenbaum on the recent FTC warnings sent to companies about the penalties they could face if they mislead consumers with substantiated product claims. Read more.
Michigan AG Takes Issue With Kroger’s “Farm Fresh” Claims, But Should She Have?
MarketScreener shared Jeffrey A. Greenbaum’s blog post, “Michigan AG Takes Issue With Kroger's "Farm Fresh" Claims, But Should She Have?" View Article
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
Adweek quotes Jeffrey A. Greenbaum on the FTC's new guidance on environmental claims. Read more.
International Advertising Association Establishes North American Chapter
Adweek and MediaPost announced that Jeffrey A. Greenbaum will serve on the board of the International Advertising Association's (IAA) new North American chapter. Read more.
Embattled Data Broker Highlights FTC Commissioner’s Resignation
MediaPost quotes Jeffrey A. Greenbaum on mobile data broker, Kochava’s new filing against the FTC amidst their ongoing lawsuit. Read more.
False Ad Takeaways from Toss of Suit Against Giants, Jets
Jeffrey A. Greenbaum wrote the expert analysis column, “False Ad Takeaways from Toss of Suit Against Giants, Jets” published in Law360. Read more.
Sustainability Perceptions Index 2023
Jeffrey A. Greenbaum’s article, “Creating a smarter regulatory environment that protects consumers, allows businesses to thrive, and helps save the earth too,” is included in the inaugural report on sustainability published by Brand Finance and the International Advertising Association (IAA). View Article
Tom Brady Pushed Crypto to His Fans. This Lawyer Wants Him to Pay Up.
The Washington Post quotes Jeffrey A. Greenbaum on whether celebrity endorsers can be held liable when what they’ve been endorsing goes bad. Read more.
SHOOT New Directors Showcase Event Features Insights From Filmmaker Lauren Greenfield, Cross-section of Industry Pros
SHOOT Online covers the panel discussion, “Living on the Cutting Edge of Content” that featured Jeffrey A. Greenbaum. Read the discussion summary and watch the recording here.
Up-and-Coming Talent Takes Center Stage At SHOOT’s 20th New Directors Showcase
SHOOT Online mentions Jeffrey A. Greenbaum in its coverage of the New Directors Showcase. Jeff spoke on a panel discussing creative, production, technological, strategic and legal aspects of new content spanning the Metaverse, Web3, augmented reality, VR, and AI. View Article
Second Edition of Privacy Law Released
Bizcommunity quotes Jeffrey A. Greenbaum and Daniel M. Goldberg on the release of the second edition of the two-volume set, “Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing.” Read more.
Thirty-four Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2022
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Caren Decter, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Barbara E. Shiers, Wendy Stryker, Hannah Taylor, Linda Wank, S. Jean Ward, and Maura Wogan. Aaron Deitsch, Christina Jenkins, Sasha Levites, Tyler Maulsby, Jordyn Milewski, and Adam Osterweil are listed as “Rising Stars.” Read more.
Can You Make a “Recyclable” Claim if Recycling Facilities Accept the Product, But Don’t Actually Recycle it?
The Animal Digestible Food Packaging Initiative shared Jeffrey A. Greenbaum’s article, “Can You Make a 'Recyclable' Claim if Recycling Facilities Accept the Product, But Don't Actually Recycle it?” View Article
The Best Lawyers in America 2023
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Fast Company quotes Jeffrey A. Greenbaum on advertising using virtual product placements. Read more.
Frankfurt Kurnit in The Legal 500 2022
The Legal 500 once again praises Frankfurt Kurnit practice groups and attorneys in the 2022 edition of their United States guide. Read more.
Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?
IP Litigator published Jeffrey A. Greenbaum’s article, “Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?” in the May/June 2022 issue. Read more.
Frankfurt Kurnit in Chambers 2022
For the eighteenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2022 USA guide praised our Advertising, Entertainment, Intellectual Property, and Privacy & Data Security practices. In addition,13 of our attorneys are ranked individually. Read more.
‘Drinkable Sunscreen’ Not Backed by Science, California AG Says in Settlement Announcement
Natural Products Insider quotes Jeffrey A. Greenbaum on a California dermatologist’s claim he developed a drinkable supplement providing protection from the sun. Read more.
FTC To Unveil Proposed Revisions To Endorsement Guides
MediaPost quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s proposed update to its guidance regarding online endorsements. Read more.
Adweek Sustainability Report: The Climate Is Changing, Are You?
Adweek quotes Jeffrey A. Greenbaum on environmental guidance in their special report on sustainability. Read more.
BigLaw Firm Leaders Back NY’s Clean Slate Bill
Law360 Pulse mentions Jeffrey A. Greenbaum as one of the signers of a memo from New York law firm leaders urging lawmakers to pass the state's proposed clean slate legislation that would automatically seal certain convictions. (Behind paywall) View Article
Jeffrey A. Greenbaum in IAA LeadersView 2022 Forecast
The International Advertising Association (IAA) includes Managing Partner Jeffrey A. Greenbaum in their, “IAA LeadersView Forecast 2022” campaign. Read more.
Lexology Legal Influencers Q4 2021
Jeffrey A. Greenbaum is recognized as a Lexology Legal Influencer for Q4 of 2021. Lexology recognizes thought leaders in the legal industry who consistently provide insightful legal analysis. View Article
FTC Warns Companies About Auto-Renewing Subscriptions
MediaPost quotes Jeffrey A. Greenbaum on the FTC’s concern about relationships between consumer protection issues and competition in the marketplace. View Article
FTC Chair Khan’s Agenda Faces Snag After Chopra Exit
CQ Roll Call quotes Jeffrey A. Greenbaum on the temporary delay of FTC policy initiatives due to the political split of the current commissioners. View Article
Planning to Promote That Your Products Were Made Using Better Farming Practices? Choose Your Words Carefully
The Licensing Journal published Jeffrey A. Greenbaum’s article, “Planning to Promote That Your Products Were Made Using Better Farming Practices? Choose Your Words Carefully.” View Article
Fake Reviews Could Lead to Financial Penalties, FTC Warns
MediaPost quotes Jeffrey A. Greenbaum on the FTC’s “notice of penalty offenses” letters. View Article
Thirty-four Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2021
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Caren Decter, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, and Adam Osterweil are listed as “Rising Stars.” Read more.
The Best Lawyers in America 2022
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
FTC Seen Pursuing New Competition, Privacy Rules
CQ Roll Call quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s rulemaking procedures. (Behind paywall) View Article
Frankfurt Kurnit in The Legal 500 2021
The Legal 500 praises three of our practice groups: Advertising & Marketing; Entertainment; and Privacy & Data Security. The London-based directory spotlighted fifteen of our attorneys individually: Lisa E. Davis, Daniel Goldberg, Richard Heller, Andrew Hurwitz, Candice Kersh, and Michael Williams. Julie Murray is listed as a “Next Generation Partner” in Entertainment. Christopher R. Chase, Jeffrey A. Greenbaum, Brian G. Murphy and Terri Seligman are listed as “Leading Lawyers” in Advertising. Dorian Slater Thomas and Matthew Vittone are listed as a “Rising Stars” in Advertising. Rick Kurnit is in the “Hall of Fame” for Advertising.
Frankfurt Kurnit in Chambers 2021
For the seventeenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2021 guide praised our Advertising, Entertainment, Intellectual Property, and Privacy & Data Security practices. In addition, 13 of our attorneys are ranked individually. Read more.
Adidas is Requiring Some Ad Agencies to Payback More Than 10% of Their Earnings, Squeezing Small Firms
Business Insider quotes Jeffrey A. Greenbaum on Adidas’s new payment terms for agencies. (Behind paywall) View Article
When Consumers “Buy” Content on iTunes, Does That Mean They Get Access to That Content Forever?
Shoot Online shared Jeffrey A. Greenbaum’s blog post, “When Consumers 'Buy' Content on iTunes, Does That Mean They Get Access to That Content Forever?” View Article
FTC Loses Leverage Against Fraudsters
MediaPost quotes Jeffrey A. Greenbaum on a Supreme Court decision making it harder for the Federal Trade Commission to obtain restitution for consumers who have been harmed by misleading advertising. View Article
BASF, Distributor Dinged by US Regulators for False Liver Fat Claims
Natural Products Insider quotes Jeffrey A. Greenbaum on the high standards the FTC holds marketers to when it comes to false advertising claims. View Article
FTC Gears Up to Tackle ‘Novel Harms of the Digital Economy’
Digital News Daily quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s new approach to regulations and rulemaking. View Article
Week Ahead in Intellectual Property: March 15, 2021
Reuters mentions Jeffrey A. Greenbaum and the Global Advertising Lawyers Alliance's 4th Annual Hot Topics in Global Advertising Law webinar. (Behind paywall) View Article
Town Sports International: NYAG Settles With New York Sports Clubs and Lucille Roberts Over Pandemic-Related Cancellation Charges
MarketScreener shared Jeffrey A. Greenbaum’s blog post, “NYAG Settles With New York Sports Clubs And Lucille Roberts Over Pandemic-Related Cancellation Charges.” View Article
MLRC MediaLawDaily
The Media Law Resource Center’s MediaLawDaily newsletter shared Rebecca Tushnet’s blog post coverage of GALA’s “Hot Topics in Advertising Law in North America” webinar. Jeffrey A. Greenbaum is quoted on online disclosures and green guides. View Article
Courts, FTC May Differ On Sponsored Product Review
Law360 publishes Jeffrey A. Greenbaum’s article, “Courts, FTC May Differ on Sponsored Product Reviews.” (Behind paywall) View Article
Media Law International Praises Frankfurt Kurnit 2021
Media Law International ranks Frankfurt Kurnit as “Tier 1” in its specialist guide of global leaders in media law for 2021. The guide praises Jeffrey A. Greenbaum and S. Gregory Boyd individually. View Article
As Fashion Contemplates Reshoring, a Look at What “Made in USA” Means
The Fashion Law quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s enforcement of misleading “Made in the USA” claims. View Article
The Regulatory Issues Madison Avenue May Face in 2021
The Wall Street Journal quotes Jeffrey A. Greenbaum on potential updates to the Federal Trade Commission’s guides in the new year. View Article
Removing Bad Reviews Might Deceive Consumers, FTC Suggests
MediaPost quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s view that removing negative reviews may mislead consumers. View Article
Thirty-four Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2020
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, Adam Osterweil and Rachel Santori are listed as “Rising Stars.” Read more.
NBCUniversal Ad Boss Linda Yaccarino is Getting a New Role
Business Insider quotes Jeffrey A. Greenbaum on Linda Yaccarino’s new expanded role as global chair of advertising and partnerships at NBCUniversal. (Behind paywall) View Article
United States: Facebook Pulls Trump Ads Connecting COVID-19 To The Acceptance Of Refugees
One News Page shared Jeffrey A. Greenbaum’s blog post “Facebook Pulls Trump Ads Connecting COVID-19 to the Acceptance of Refugees.” View Article
The Best Lawyers in America 2021
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
How Does the FTC’s Proposed New “Made in USA” Rule Work?
The Fashion Law quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s proposed “Made in USA Labeling” rule. View Article
IAA Launches First-Ever “Global Privacy Laws Handbook” Over Virtual Book Launch
The Daily Star, The Free Press Journal (view article) and Advertising & Media Insider India (view article) mention Jeffrey A. Greenbaum and Daniel Goldberg in their coverage of the International Advertising Association and Global Advertising Lawyers Association’s virtual book launch. View Article
IAA - GALA Privacy Laws Handbook Launch
Jeffrey A. Greenbaum and Daniel Goldberg spoke during the International Advertising Association and Global Advertising Lawyers Association’s Privacy Laws Handbook launch. Watch the recording here.
Town Sports International: AGs Target Health Clubs For Charging Fees While Closed
MarketScreener shared Jeffrey A. Greenbaum’s blog post “Town Sports International: AGs Target Health Clubs For Charging Fees While Closed.” View Article
Frankfurt Kurnit in Chambers 2020
For the sixteenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2020 guide praised our Advertising, Entertainment and Intellectual Property practices. In addition, 13 of our attorneys are ranked individually. Read more.
Online Retailer Fashion Nova Settles With FTC Over Refunds, Shipping Delays
MediaPost Raw quotes Jeffrey A. Greenbaum on the FTC’s recent complaint against online retailer Fashion Nova over their failure to properly refund customers. Mr. Greenbaum notes this case is a warning to other online retailers. View Article
Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
MediaPost quotes Jeffrey A. Greenbaum on the Michigan Governor’s order restricting advertisements. View Article
Global Advertising Lawyers Alliance to Host COVID-19 & Consumer Protection Webinar
Shoot Online mentions the Global Advertising Lawyers Alliance webinar, “COVID-19 & Consumer Protection: Global Advertising in a Time of Crisis.” Jeffrey A. Greenbaum is a speaker during the webinar. View Article
FTC To Review Influencer Marketing
Digital News Daily quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s review of its endorsement guides. Mr. Greenbaum notes substantial revisions will come out of the review. View Article
FDA Plans To Study Influencer Marketing
Digital News Daily quotes Jeffrey A. Greenbaum on the Food and Drug Administration’s plan to examine the effectiveness of disclaimers on social media for pharmaceuticals. Mr. Greenbaum notes the evidence from the experiment will be influential and help the Federal Trade Commission with their guidelines. View Article
Tavis Smiley’s PBS Firing Puts Hollywood Morals Clauses on Trial
The Hollywood Reporter quotes Jeffrey A. Greenbaum on the importance of morals clauses. View Article
Leaders League Intelligence Report 2019
Leaders League lists Frankfurt Kurnit in the top tier of their intelligence report as a leading firm in Advertising & Marketing. Jeffrey A. Greenbaum, Rick Kurnit and Terri Seligman are listed as key figures. View Article
For Frankfurt Kurnit, Firm’s Focus on ‘A Few Key Practice Areas’ Drives Growth
The New York Law Journal interviews Jeffrey A. Greenbaum as part of their Q&A series with midsize firm leaders. Mr. Greenbaum discusses the firm culture and future plans ahead. (Behind paywall) View Article
Frankfurt Kurnit Klein & Selz Unveils New HQ
New York Business Journal covers Frankfurt Kurnit’s move to 28 Liberty Street in downtown Manhattan and quotes Managing Partner Jeffrey A. Greenbaum on the new space. (Behind paywall) View Article
Thirty Frankfurt Kurnit Attorneys Named to Super Lawyers Metro List for 2019
Super Lawyers magazine lists thirty Frankfurt Kurnit attorneys in its 2019 NY-area edition. Read more.
You Guys Suck! The Dos and Don’ts of Comparative Advertising
Ad Age quotes Jeffrey A. Greenbaum on what marketers should do if they think they’ve been wronged by a competitor. Mr. Greenbaum suggests calling the competitor and asking them to change the ad in question. View Article
The FTC’s Rules for ‘Made in USA’ Marketing are Getting a Fresh Look
Ad Age covers the latest edition of their Marketer’s Brief podcast featuring Jeffrey A. Greenbaum. Mr. Greenbaum discusses how regulators are strengthening rules related to false “Made in the USA” marketing claims. View Article
Ad Age Marketer’s Brief Podcast
Jeffrey A. Greenbaum is a guest on the Marketer’s Brief podcast discussing why regulators may soon be tightening rules on “Made in the USA” marketing claims and what consumer protection authorities are monitoring during the back to school shopping season. Listen here.
Trump Administration Appeals Decision on Drug Pricing in TV Ads
Bloomberg Law quotes Jeffrey A. Greenbaum on the challenges the Trump administration faces in their appeal of the court decision to not require drug makers to include list prices for drugs in TV advertising. View Article
Drugmakers Face Tough Free Speech Fight on List Prices in TV Ads
Bloomberg Law quotes Jeffrey A. Greenbaum on pharmaceutical companies challenging a new government rule requiring them to disclose drug list prices in TV ads. Mr. Greenbaum notes the lawsuit raises important questions about the new rule and if it’s going to be alleviated by the requirements. (Behind paywall) View Article
The Michael Harrison Interview Podcast Features Jeffrey A. Greenbaum
Jeffrey A. Greenbaum was the featured guest on The Michael Harrison Interview podcast. Jeff spoke about advertising compliance, the FTC, influencers and social media. Listen to the podcast here. Talkers also highlights the podcast. View Article