areas of expertise
Daniel M. Goldberg is Chair of the Privacy & Data Security Group, and a leader in Ad Tech. He has been consistently recognized by top legal rating organizations including Chambers USA (“Up and Coming” in Privacy & Data Security – 2020-2021), Law360 (“Top Attorneys Under 40” in Cybersecurity & Privacy – 2020), The Legal 500 (Cyber Law (including Data Privacy and Data Protection) – 2020-2021), and Super Lawyers (“Rising Star” for Southern California – 2020-2021).
Mr. Goldberg counsels clients on all matters involving data – from collection and monetization to security and incident prevention. He helps clients evaluate the legality of their proposed projects and products, develop data protection programs and policies, conduct due diligence on fundraising and acquisitions, and respond to data breaches and regulatory inquiries. He is at the forefront of privacy and data security law, regularly advising clients on the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). He is now preparing clients for the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), and the Colorado Privacy Act, all taking effect in 2023.
Mr. Goldberg has special expertise in ad tech and technology transactions. He routinely negotiates complex deals on behalf of top agencies, brands, and technology providers involving media buys, programmatic advertising, customer matching, and data licensing. He helps clients navigate legal concerns around sensitive data, such as geolocation data and health data, and across devices and platforms, such as mobile and social media. He also represents many companies in the video game sector, helping them address industry-specific concerns around data processing.
Mr. Goldberg helped lead the effort to publish GALA’s “Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing.” The book is the first-ever guide to how privacy laws affect marketing and advertising around the world.
Mr. Goldberg frequently speaks at conferences and programs, and has spoken at those sponsored by South by Southwest (SXSW), Social Media Week (SMW), International Association of Privacy Professionals (IAPP), Children’s Advertising Review Unit (CARU), Entertainment Software Rating Board (ESRB), Media Law Resource Center (MLRC), Global Advertising Lawyers Alliance (GALA), the International Advertising Association (IAA), the Brand Activation Association (BAA), the Association of National Advertisers (ANA), and many other organizations. He routinely guest lectures at Loyola Law School and the University of Southern California (USC), and contributes to the Firm’s Focus on the Data and Advertising Law Updates blogs. He also takes on leadership roles, including as a Vice President on the Board of Directors for the International Advertising Association, a CCPA Roundtable Co-Leader for the Interactive Advertising Bureau (IAB), Founding Member and Co-Chair of the MLRC Data Privacy Committee, Founding Member of the Privacy/Cyber Section of the LA County Bar Association (LACBA), former KnowledgeNet Co-Chair for the Los Angeles Chapter of IAPP, and Founding Member and Former Chair of the USC Alumni Entrepreneurs Network.
Prior to joining Frankfurt Kurnit, Mr. Goldberg worked at BakerHostetler and Bryan Cave, where he litigated in federal and state courts. He also helped launch a technology startup, which was acquired by a multi-national company in 2016. Mr. Goldberg combines his litigation roots, technical understanding of technology, and insider’s perspective on entrepreneurship to deliver cost-effective representation for his clients.
Mr. Goldberg is a graduate of UCLA and USC School of Law. He is certified as an Information Privacy Professional (CIPP/US) and admitted to practice in California.
awards & recognition
Chambers USA – “Up and Coming” in Privacy & Data Security (2020-2021)
Law360 – “Top Attorneys Under 40” in Cybersecurity & Privacy (2020)
The Legal 500 – Cyber Law (including Data Privacy and Data Protection) (2020-2021)
Super Lawyers – “Rising Star” for Southern California (2020-2021)
University of California Los Angeles (BA, cum laude, Phi Beta Kappa, 2008)
University of Southern California School of Law (JD, Merit Scholar, 2011)
Upcoming Speaking Engagements
Past Speaking Engagements
Frankfurt Kurnit’s Virtual Sixth Annual Advertising Law Summit
We will fill your screen with thought leaders from the FTC, NAD, SAG-AFTRA and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 24 2021
MLRC: The State of AdTech
Daniel Goldberg presents, "The State of AdTech" during the Media Law Resource Center's Data Privacy & Security Committee Meeting.
June 23 2021
Clubhouse Series: Welcome to the Future! Legal Issues with Using Clubhouse
Join Hannah Taylor (@hannahetaylor) and Daniel Goldberg (@dangold8) on the Clubhouse app for a discussion on legal issues with using the app. They'll chat about the platform’s terms, as well as issues for companies to consider as they begin to explore using the platform for advertising. To participate, join Hannah’s room, The Laws of Advertising, on February 25th at 2pm EST.
February 25 2021
IAA Privacy Download with Mediaspace
Daniel M. Goldberg discusses the California Privacy Rights Act in the first edition of the IAA Privacy Download series. The International Advertising Association (IAA) and mediaspace.global launched the Privacy Download series which will share knowledge on the hottest topics in privacy law, translating complex legal issues into easy-to-understand, actionable insights for practitioners in the marketing, media and digital space globally.
December 9 2020
Devcom Digital Conference 2020
Daniel Goldberg presents “Privacy in Video Games – An Update for Today” during the Devcom Digital conference.
August 28 2020
GALA & IAA’s Global Privacy Laws Book Launch Virtual Event
Daniel Goldberg presents “How to Intimately Engage with Consumers While Respecting Their Privacy in a Post-COVID world” during the panel discussion portion of GALA & IAA's Global Privacy Laws book launch virtual event.
July 8 2020
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
Join Frankfurt Kurnit for a live webinar to explore privacy and advertising considerations around the use of Software Development Kits (SDKs) and related tracking technologies in your apps. Read more.
May 28 2020
Zoom as a Case Study – Privacy and Security in the Digital World During Social Distancing
Join Frankfurt Kurnit’s Privacy & Data Security Group for a live virtual roundtable webinar on Webex to explore the rapidly evolving privacy and data security questions surrounding the meteoric rise of Zoom, the most popular video conferencing application in the COVID-19 era of social distancing. Read more.
April 14 2020
MAC Level Up 20
Daniel Goldberg presents "Data Privacy and Digital Identity: The Legal Impact of New Privacy Law on the Payments Ecosystem" at the MAC Level Up 20 conference in Las Vegas.
March 3 2020
Law Seminars International: Current Issues for IP & Technology Licensing
Daniel Goldberg presents "Licenses for Cloud Computing" at the Law Seminars International conference on current issues for IP and Technology Licensing in Seattle.
October 24 2019
Social Media Week NYC
May 2 2019
ELFA Legal Forum
Daniel Goldberg speaks on the privacy breakout panel at the Equipment Leasing and Finance Association’s Legal Forum in San Diego.
April 29 2019
ESRB: 8 Privacy and Advertising Tips for The Games Industry in 2019
Gregory Boyd and Daniel Goldberg once again present to Entertainment Software Rating Board members on the most relevant privacy issues involving video games and online advertising. The presentation is scheduled to coincide with the Game Developers Conference in San Francisco.
March 21 2019
March 13 2019
CARU West Coast Conference 2019
Daniel Goldberg moderates “What Happened in the Oath Action and What it Means for Ad Buyers” at the Children’s Advertising Review Unit conference at the Ritz Carlton in Marina Del Rey. More information here.
March 6 2019
IAPP’s Privacy Security Risk Conference in Austin.
Hannah Taylor moderates and Daniel Goldberg participates on a panel “Branded Chatbots: Privacy, Advertising, and Ethical Risks” at the International Association of Privacy Professional’s Privacy Security Risk 2018 program in Austin. Read More.
October 18 2018
AMEC Basics for Businesses: Legal Obligations & Best Practices for Social Media
Daniel Goldberg will be presenting for AMEC members on the Basics for Businesses: Legal Obligations & Best Practices for Social Media in Los Angeles.
September 27 2018
Video Games and GDPR Compliance
June 28 2018
GDPR’s Impact on Communications
Daniel Goldberg speaks on the "GDPR's Impact on Communications" during a webinar for Ragan.
June 21 2018
Social Media Week LA 2018
June 14 2018
Be the Change: Frankfurt Kurnit’s Third Annual Advertising Law Summit
Changes in advertising law are inevitable. The changes come from regulators and self-regulators. They come from privacy and data security czars. They come from the courts. And they come from technology providers and platforms. Read more.
June 7 2018
CARU West Coast 2018
Daniel Goldberg speaks on “Practical Tips for App Developers” at The Children’s Advertising Review Unit’s 2018 conference in San Francisco.
May 2 2018
ANA Brand Activation Legal Webinar
Daniel Goldberg discusses the chatbot ecosystem and issues to consider to help build an effective marketing campaign using chatbots for the Association of National Advertisers Brand Activation Legal webinar.
April 9 2018
Media Law Resource Center Webinar on GDPR
Daniel Goldberg speaks on the GDPR during a webinar for Media Law Resource Center’s Advertising & Commercial Speech Committee.
April 5 2018
MIP Global Trademark Roadshow 2018 In Los Angeles
Hannah Taylor and Daniel Goldberg are part of the Social Media Concerns panel at the Managing Intellectual Property Global Trademark Roadshow event at the Intercontinental Downtown Hotel in Los Angeles. More information can be found here.
March 13 2018
Hollywood Hacked! Leaks and Data Breaches in the Entertainment Industry
Jeremy S. Goldman and Daniel Goldberg speak on the panel “Hollywood Hacked! Leaks and Data Breaches in the Entertainment Industry” for the IP, Internet & New Media and Entertainment Law Sections of the Beverly Hills Bar Association. More information can be found here.
March 8 2018
PLI’s Social Media 2018
Daniel Goldberg presents on Social Media in the Workplace: Emerging Issues at the Practising Law Institute’s Social Media 2018: Addressing Corporate Risks in San Francisco. More information can be found here.
February 1 2018
New and Emerging Technologies – Opportunities and Pitfalls Webinar
Daniel Goldberg speaks on the panel “New and Emerging Technologies – Opportunities and Pitfalls” for the American Bar Association.
December 6 2017
2017 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the ANA/BAA 39th Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Fake News and Other Content Claims", Jeffrey A. Greenbaum and Brian G. Murphy present "Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements" and Hannah E. Taylor and Daniel Goldberg present "Chat Bots/Social Bots - Rewards & Risks". More information can be found here.
November 13 2017
Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand
September 13 2017
MLRC Advertising and Commercial Speech Committee Meeting
July 25 2017
Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand
Hannah Taylor and Daniel Goldberg lead a Social Media Week in LA panel discussion, "Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand", at Expert DOJO in Santa Monica beginning at 12:30PDT. More information can be found here.
June 15 2017
A Dozen Things You Need To Know About Advertising Law for 2017
Jeff Greenbaum and Brian Murphy from our New York office, and Daniel Goldberg from our new Los Angeles office, will lead a fun, fast-paced and informative discussion in which they discuss recent developments in advertising law at Shutters on the Beach in Santa Monica. For more information and to RSVP, click here. Read more.
February 21 2017
news & press
iOS 15 Brings New Privacy Controls That Will Impact Advertising Initiatives
After months in beta, Apple is releasing iOS 15 to the public. Building upon the Privacy Nutrition Labels and App Tracking Transparency (ATT) framework introduced in iOS 14.5, iOS 15 introduces new privacy controls that will impact brand marketing initiatives and the ad tech ecosystem. Although these controls are not an iOS 14.5-caliber seismic event, they are yet another example of how platform providers have become de facto regulators of privacy. Read more.
New York City Restricts Collection of Biometric Identifiers
Major US municipalities are lining up to regulate business use of technologies to collect biometric identifiers and information. For example, Portland, Oregon, banned the use of face recognition technologies earlier this year. Now, New York City businesses must comply with a new law too: Effective July 9, 2021, any commercial establishment in New York City that collects, retains, converts, stores or shares biometric identifier information of customers must disclose such activity using clear and conspicuous signage near all customer entrances. Read more.
Frankfurt Kurnit in The Legal 500 2021
The Legal 500 praises three of our practice groups: Advertising & Marketing; Entertainment; and Privacy & Data Security. The London-based directory spotlighted fifteen of our attorneys individually: Lisa E. Davis, Daniel Goldberg, Richard Heller, Andrew Hurwitz, Candice Kersh, and Michael Williams. Julie Murray is listed as a “Next Generation Partner” in Entertainment. Ariel Sodomsky is listed as a “Rising Star” in Entertainment. Christopher R. Chase, Jeffrey A. Greenbaum, Brian G. Murphy and Terri Seligman are listed as “Leading Lawyers” in Advertising. Dorian Slater Thomas and Matthew Vittone are listed as a “Rising Stars” in Advertising. Rick Kurnit is in the “Hall of Fame” for Advertising.
Frankfurt Kurnit in Chambers 2021
For the seventeenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2021 guide praised our Advertising, Entertainment, Intellectual Property, and Privacy & Data Security practices. In addition, 13 of our attorneys are ranked individually. Read more.
Law360 Names Attys Who Moved Up the Firm Ranks
Law360 mentions Tiffany Caterina, Marcie Cleary, Daniel Goldberg, Sasha Levites, Tyler Maulsby, Julie Murray and Adam Osterweil’s promotion to partner. View Article
Apple’s App Privacy Disclosure Regime Risks FTC, Legal Scrutiny
Chambers Global 2021
Where Does Net Neutrality Stand In Calif.? Experts Weigh In
Four Frankfurt Kurnit Attorneys Named to Southern California Super Lawyers List for 2021
The list includes: Super Lawyer Joseph R. Taylor. Tiffany Caterina, Daniel Goldberg and Scott Goldman are listed as “Rising Stars.”
California Ballot Measures: The Results and What They Mean for Hollywood
IAB CCPA Benchmark Survey
USC Gould Alumni Newsletter - October 2020
The USC Gould Alumni Newsletter mentions Daniel Goldberg’s promotion to partner.
Over 50 Privacy Professionals & Experts Oppose Prop. 24
Daniel Goldberg is mentioned as part of the 50 privacy professionals who oppose Proposition 24, the California Privacy Rights Act (CPRA) on Eric Goldman’s Technology & Marketing Law Blog. View Article
Frankfurt Kurnit Elects Seven New Partners
Frankfurt Kurnit has elected as partners Tiffany R. Caterina, Marcie Cleary, Daniel M. Goldberg, Sasha H. Levites, Tyler Maulsby, Julie Murray, and Adam J. Osterweil. The promotions take effect January 1, 2021. Read more.
Takeaways From The Weather Channel Settlement Over Location Data Practices
How Privacy Laws are Affecting Advertising & Marketing Around the World
Mediaspace: Exclusive Video Interview with Daniel Goldberg
Rising Star: Frankfurt Kurnit’s Daniel Goldberg
Who’s Selling Data? New California Privacy Law Gives Users More Control
IAA Launches First-Ever “Global Privacy Laws Handbook” Over Virtual Book Launch
The Daily Star, The Free Press Journal (view article) and Advertising & Media Insider India (view article) mention Jeffrey A. Greenbaum and Daniel Goldberg in their coverage of the International Advertising Association and Global Advertising Lawyers Association’s virtual book launch. View Article
IAA - GALA Privacy Laws Handbook Launch
Law360 Rising Stars 2020
Daniel Goldberg in The Legal 500
Frankfurt Kurnit in Chambers 2020
For the sixteenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2020 guide praised our Advertising, Entertainment and Intellectual Property practices. In addition, 13 of our attorneys are ranked individually. Read more.
Three Frankfurt Kurnit Attorneys Named to Southern California Super Lawyers List for 2020
The list includes: "Super Lawyer" Joseph R. Taylor. Tiffany Caterina and Daniel Goldberg are listed as “Rising Stars.” Read more.
California’s Game-Changing New Privacy Rules Were Meant to Take on Big Tech. Small Businesses are Caught in the Middle
How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws
Adweek quotes Hannah Taylor on the legal issues surrounding what information chatbots can give consumers. Daniel Goldberg is quoted on privacy principals and the California Consumer Privacy Act. View Article
Business Takeaways from the FTC $5 Billion Settlement with Facebook
On July 24, 2019, the FTC announced a $5 billion settlement with Facebook to address Facebook’s alleged violations of the FTC Act and its 2012 consent order with the FTC. Read more.
Frankfurt Kurnit in The Legal 500 2019
The Legal 500 praises four of our core practice groups: Marketing and Advertising; Media and Entertainment; Intellectual Property (Copyright); and Cyber Law (Data Privacy and Data Protection). The London-based directory spotlighted 18 of our attorneys individually: Gregory Boyd, Christopher Chase, Victoria Cook, Daniel M. Goldberg, Hayden Goldblatt, Jeremy Goldman, Richard Heller, Andrew Hurwitz, Sean Kane, Candice Kersh, Gavin McElroy, Brian G. Murphy, Edward H. Rosenthal and Maura Wogan. Jeffrey A. Greenbaum, Rick Kurnit and Terri Seligman are listed as “Leading Lawyers” in Advertising and Marketing. Hannah Taylor is listed as “Next Generation Lawyer” in Marketing and Advertising.
Chatbots & AI—Business, Legal, and Ethical Concerns
Playing to Win: How Attorneys Can Help Video Game Clients
Dozens of Privacy Experts Tell the California Legislature That Its New Privacy Law is Badly Undercooked
41 California Privacy Experts Urge Major Changes to the California Consumer Privacy Act
New California Privacy Law Calls for Significant Changes
On the heels of the European General Data Protection Regulation (GDPR), California has now passed a digital privacy law that gives consumers more control over their personal information online. Read more.
New Media Doesn’t Mean New Rules: The Challenges of Chatbots
How GDPR Could Weaken, Not Strengthen, the Duopoly
Drones: Regulation and Practices
Daniel Goldberg contributed to The Media Law Resource Center’s new report, “Drones: Regulations and Practices.” This report summarizes the FAA’s new drone usage rules “for non-hobby and non-recreational purposes,” which includes the use of drones by members of the media. View Article
International Association of Privacy Professionals
Daniel Goldberg has been named co-chair of the LA chapter of the International Association of Privacy Professionals (IAPP).
The Association of Corporate Counsel - Winter 2017 Newsletter
The Association of Corporate Counsel published S. Gregory Boyd, and Daniel Goldberg’s alert, Privacy Shield: Year One Updates You Need To Know, in the Focus on the New York City Chapter – Winter 2017 Newsletter. View Article
Google and Facebook: EU’s Draft ePrivacy Regulation Passes Committee and Parliament Vote
Privacy Shield: Year One Updates You Need To Know
This month we're celebrating Privacy Shield's first birthday with an update on everything Privacy Shield. There have been a number of developments on the Privacy Shield-front that companies certified or seeking self-certification under Privacy Shield need to know. Read more.
USC’s Alumni Entrepreneurs Network Offers Support and Mentors
Daniel Goldberg is mentioned in USC’s Trojan Family magazine article about being one of the founding committee members and membership chair of USC’s Alumni Association’s Alumni Entrepreneurs Network (AEN). View Article
Class Action Lawsuits Over Alleged COPPA Violations Reinforce Importance of Compliance
Earlier this month, three class action lawsuits were filed against companies for alleged violations of the Children's Online Privacy Protection Act ("COPPA"). Read more.
Data for Sale . . . at a Price
GALA Gazette publishes Daniel Goldberg’s blog post, “Data for Sale . . . at a Price - FTC Imposes $104 Million Judgment against Company over Alleged Unlawful Sharing of Consumers’ Sensitive Information”. View Article
Start Your Engines: We Have to Deal With GDPR, What Now?
Back in January, we posted about the circumstances in which your company, even if based in the US, must comply with the EU General Data Protection Regulation (GDPR), taking effect in May 2018. Here we will provide a high level checklist to help you start down the path of GDPR readiness. Read more.
Daniel Goldberg in the ISSA Journal April 2017
Daniel Goldberg's article, "Every Move You Make, I’ll Be Watching You Watching Me Watching You" is featured in the April 2017 edition of the Information Systems Security Association Journal. View Article
New Privacy and Data Security Blog
Looking for an easy way to keep up with the rapid-fire changes in Privacy and Data Security law? Introducing Focus on the Data — Frankfurt Kurnit's weekly insights and practical guidance on privacy and data security issues. Read more.
Copyright Infringement: Get Ready for New DMCA Agent Designation Rules
Out with the old, in with the new. That's the latest slogan of the Copyright Office which, on December 1, 2016, finally brings its nearly 20-year old system for designating Digital Millennium Copyright Act ("DMCA") agents online. Read more.
Latest on the FTC Data Security Front
FTC Issues Guide on How to Respond to a Data Breach, and Eleventh Circuit Questions the FTC's Interpretation of Its Section 5 Authority But Does NOT Alter the Unfairness Standard in Data Security Matters. Read more.