areas of expertise
Matthew R.D. Vittone is counsel to the Advertising, Marketing & Public Relations Group representing agencies, brands and media companies in connection with advertising, branded entertainment, intellectual property and digital media matters. He is recognized by Best Lawyers in America in the 2021 edition of “Ones to Watch” for Intellectual Property law.
Mr. Vittone is experienced in structuring and negotiating the full spectrum of advertising industry transactions. He works with clients on creative services and media agreements, agency-client agreements, talent, endorsement and influencer agreements, sponsorship agreements, branded entertainment agreements, production agreements, and music and other content licenses and releases. His practice also includes counseling clients on a variety of advertising, marketing and intellectual property law matters, including copy and content review, advertising claims and substantiation, social media guidelines, copyright, trademark and right of publicity issues, data protection and privacy and regulatory compliance.
Mr. Vittone is a frequent speaker at major legal and industry conferences. Recent speaking engagements include presentations for the Brand Activation Association, the Society of Digital Agencies, the Association of National Advertisers, Creative Operations Exchange, the Federal Bar Association, the New York City Bar Association and ProLawCLE. He has presented on topics including “Key Issues in Agency-Client Agreements: Considerations in Times of Crisis”; “Influencer Marketing”; “Avoiding Potential Legal Pitfalls of In-House Video Production – Permissions, Use, Digital Rights & Clearances and Content Licensing”; “Hot Topics in Advertising and Marketing Law”; and “Right of Publicity – Permissions and Consumer Consents”.
Prior to joining Frankfurt Kurnit, Mr. Vittone was an attorney in the corporate group at Paul, Weiss, Rifkind, Wharton & Garrison, where he represented companies in entertainment and other industries in complex business transactions, including mergers, acquisitions, corporate reorganizations and joint ventures. His previous professional experience also includes work for the in-house legal groups of MTV Networks, Home Box Office (HBO) and video game developer Harmonix, and music law firm Carroll, Guido & Groffman.
As a student at Harvard Law School, he assisted the litigation team representing artist Shepard Fairey in presenting a “fair use” defense to copyright infringement claims regarding the iconic “HOPE” image of Barack Obama. He was also awarded a Cravath International Fellowship for clinical work at the Arts Law Centre of Australia, a non-profit organization providing legal advice, education and resources to Australian artists and arts organizations.
Matthew is admitted to practice in New York.
awards & recognition
Best Lawyers in America “Ones to Watch” 2021 (Intellectual Property)
Brown University (BA, magna cum laude, Phi Beta Kappa)
Harvard Law School (JD)
Upcoming Speaking Engagements
Past Speaking Engagements
COVID-19 Client Negotiations for PR Firms: Understanding Your Contracts and Your Leverage
May 20 2020
Negotiating Your Agency/Client Agreement
Matthew Vittone presents on pandemic-related agency-client agreement issues during a webinar for SoDA (Society of Digital Agencies).
April 16 2020
Candice Kersh, Gregory Boyd, Wendy Schechter, Matthew Vittone, Dorian Slater Thomas and Jordyn Eisenpress present “ICYMI…” during Frankfurt Kurnit’s Fourth Annual Advertising Law Summit at the Kimpton Hotel Eventi in New York.
June 10 2019
Hot Topics in Advertising & Marketing Law Live Broadcast
November 15 2018
Be the Change: Frankfurt Kurnit’s Third Annual Advertising Law Summit
Changes in advertising law are inevitable. The changes come from regulators and self-regulators. They come from privacy and data security czars. They come from the courts. And they come from technology providers and platforms. Read more.
June 7 2018
news & press
The Best Lawyers in America 2021
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
FTC Green-Lights Changes to Fuel Economy Guide
The Global Advertising Lawyers Alliance (GALA) published Matthew Vittone’s article “FTC Green-Lights Changes to Fuel Economy Guide” in the Gala Gazette. The article summarizes the key points from the updated Fuel Economy Guide. View Article
FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”
Recent developments demonstrate the FTC's continued interest in social media endorsements. Read more.
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets. Read more.