areas of expertise
Matthew R.D. Vittone is an associate in the Advertising, Marketing & Public Relations Group focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.
Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.
Prior to joining Frankfurt Kurnit, Mr. Vittone was a corporate associate with Paul, Weiss, Rifkind, Wharton & Garrison LLP, where he represented privately and publicly owned companies and private equity funds in a variety of complex business transactions, including mergers, acquisitions, dispositions, corporate reorganizations and joint ventures. He also previously worked in the legal departments of MTV Networks and Home Box Office (HBO) where he counseled on legal matters and assisted in structuring and drafting intellectual property licenses, talent agreements and production and distribution agreements in various media platforms.
Matthew is admitted to practice in New York.
Brown University (BA, magna cum laude)
Harvard Law School (JD)
Upcoming Speaking Engagements
Negotiating Your Agency/Client Agreement
Matthew Vittone presents on pandemic-related agency-client agreement issues during a webinar for SoDA (Society of Digital Agencies).
April 16 2020
Past Speaking Engagements
Candice Kersh, Gregory Boyd, Wendy Schechter, Matthew Vittone, Dorian Slater Thomas and Jordyn Eisenpress present “ICYMI…” during Frankfurt Kurnit’s Fourth Annual Advertising Law Summit at the Kimpton Hotel Eventi in New York.
June 10 2019
Hot Topics in Advertising & Marketing Law Live Broadcast
November 15 2018
Be the Change: Frankfurt Kurnit’s Third Annual Advertising Law Summit
Changes in advertising law are inevitable. The changes come from regulators and self-regulators. They come from privacy and data security czars. They come from the courts. And they come from technology providers and platforms. Read more.
June 7 2018
news & press
FTC Green-Lights Changes to Fuel Economy Guide
The Global Advertising Lawyers Alliance (GALA) published Matthew Vittone’s article “FTC Green-Lights Changes to Fuel Economy Guide” in the Gala Gazette. The article summarizes the key points from the updated Fuel Economy Guide. View Article
FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”
Recent developments demonstrate the FTC's continued interest in social media endorsements. Read more.
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets. Read more.