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November 30, 2026
Business Leadership for the Next Decade of the ICC Code: How Can Business Strengthen the Authority, Relevance, and Practical Impact of the ICC Code?
Jeffrey A. Greenbaum, who serves as a Vice Chair of the International Chamber of Commerce (ICC) Global Marketing and Advertising Commission, will lead the session, “Business Leadership for the Next Decade of the ICC Code: How Can Business Strengthen the Authority, Relevance, and Practical Impact of the ICC Code?” during the Commission’s meeting in Paris, France.
The meeting provides an opportunity to review and discuss the Commission’s ongoing priorities and work programme ahead of 2027. Held at the ICC Global Headquarters in Paris with virtual participation available, the meeting will take place back-to-back with the inaugural OECD Global Forum on Consumer Policy the following day.
