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October 13, 2026
Defending the World Cup Brand Across North America
Catherine M.C. Farrelly speaks in the keynote interview, "Defending the World Cup Brand Across North America," at the WTR Brand Strategy Summit USA in New York, New York. She is joined by Tiffany M. Shepard, Director, Senior Counsel of Brand Rights and Protection for FIFA World Cup 2026, for a discussion on protecting and enforcing the World Cup brand throughout North America. Learn more about the conference and view the full agenda on the WTR Brand Strategy Summit USA website.
