May 19, 2022
Fireside Chat With ICC About Environmental Claims
Advertising Partner, Jeffrey A. Greenbaum moderates a fireside chat with Raelene Martin, the Head of Sustainability of the International Chamber of Commerce. Ms. Martin leads the ICC's work on sustainability policy in the context of the ICC's Commission on Environment and Energy.
During the fireside chat, they’ll talk about the ICC's new Framework for Responsible Environmental Marketing Communications. As governments and self-regulatory bodies around the world work to fight climate change, the ICC has taken the lead by updating its well-respected guidance on how to properly make green marketing claims. With the U.S. Federal Trade Commission and others updating their own guidance, the ICC's views provide some important clues about what types of new rules and guidance to expect in coming months and years.
As the ICC explains in the introduction to its guidance, "There is renewed interest in environmental marketing, particularly in the context of growing momentum on climate action globally, including collective efforts by governments and businesses to mitigate the threats of climate change."
This fireside chat is part of a series of International Advertising Association (IAA) fireside chats, produced with the support of the Global Advertising Lawyers Alliance, about how government, NGOs, industry, and other stakeholders are working together to encourage the development of regulation that both protects consumers and creates an environment that allows businesses to thrive.