Frankfurt Kurnit Klein & Selz

July 22, 2014

“Native Advertising” - Legal, Regulatory and Business Developments

As media business models change and more brand messaging moves alongside - and into - editorial content, it is important for brand, agency, and publishing executives - and their lawyers - to understand the rules governing native advertising and other forms of sponsored content. Please join us for breakfast and CLE as Frankfurt Kurnit's Brian Murphy breaks down recent developments and gives a rundown of the rules governing native advertising and sponsored content. Topics include:

 

• -  An overview of the different types and forms of native advertising and sponsored content: can a one-size-fits-all approach work?
• -  The regulatory landscape: how do (and will) the FTC and other regulators view native advertising?
• -  An overview of the NAD's recent decisions: is the NAD on the right path?
  -  Disclosure requirements for native advertising: when, where and how should you do it? 
  -  False advertising: what are the respective responsibilities of publisher, advertiser and agency?
• -  Right clearance implications: right of publicity, copyright and trademark.
• -  And much more.
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​Date: July 22, 2014
 

• Time: 8:30am - 10:00am (presentation begins promptly at 9:00am)
   
• Location:
  Frankfurt Kurnit Klein & Selz, PC
• 488 Madison Avenue (at 51st Street)
  10th Floor
   
• Speaker:
  Brian Murphy
  Partner, Advertising, Marketing, and Public Relations Group
  Frankfurt Kurnit Klein + Selz, PC
   
• RSVP:
  Please RSVP for yourself and one guest here.
• This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).
• A complimentary breakfast will be provided.
  Seating is limited.