Events

January 27, 2016 Continuing Legal Education

Everything You Always Wanted to Know About #Hashtags*  *But Were Afraid to Ask

Hashtags have revolutionized how we communicate and have become an important component of today's advertising campaigns. They help advertisers and consumers categorize posts, locate information, share content, and disclose information to readers. But hashtags also create legal risk. If used incorrectly, they can violate state and federal advertising laws or infringe third-party rights. What are the best practices for hashtag use? How do you avoid the legal traps? On January 27th, Frankfurt Kurnit's Jeffrey A. Greenbaum and Hannah Taylor will present all the legal do's and don'ts of hashtag use. Our complimentary CLE breakfast presentation will cover the following topics: 

 

  • • how marketers use hashtags today
  • • when do hashtags create advertising claims
  • • applying FTC rules to hashtag use
  • • using hashtags to make legal disclosures
  • • avoiding IP claims when using hashtags
  • • hashtags as trademarks
  • • how hashtags become "bashtags"
  • • real-world cases and recent litigation examples
  • • and much more
     

This program is for both lawyers and non-lawyers. This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).

Date
January 27, 2016

Time
8:30 a.m. - 10:00 a.m. (presentation begins promptly at 9:00 a.m.)

Location

Frankfurt Kurnit Klein & Selz, PC

488 Madison Avenue (at 51st Street)

10th Floor

Speakers
Jeffrey A. Greenbaum
Partner - Advertising, Marketing, and Public Relations Group
Frankfurt Kurnit Klein & Selz

Hannah Taylor
Associate - Advertising, Marketing, and Public Relations Group
Frankfurt Kurnit Klein & Selz

RSVP (for yourself and one guest)
rsvp@fkks.com

A complimentary breakfast will be served.