areas of expertise
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2015.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.
He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.
Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.
Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.
Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.
Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.
awards & recognition
2015 New York "Advertising Lawyer of the Year" by Best Lawyers in America
Chambers USA America's Leading Lawyers for Business
The Legal 500
New York-area Super Lawyers
BTI Client Service All Stars 2014
Brand Activation Association Beacon Award 2013
Promotion Marketing Association Beacon Award 2008
Brandeis University (BA, summa cum laude, Phi Beta Kappa, 1990)
Columbia University School of Law (JD, Harlan Fiske Stone Scholar, 1993)
Upcoming Speaking Engagements
Motion Picture and Television Licensing in Today’s World: More Than Just Action Figures
Jeffrey A. Greenbaum speaks on "Motion Picture and Television Licensing in Today's World: More Than Just Action Figures," at the Practising Law Institute's Technotainment conference in New York City.
October 15 2015
Past Speaking Engagements
GALA Breakfast Seminar
Jeffrey A. Greenbaum will speak at GALA's Breakfast Seminar on "International Trends in Regulation and Self-Regulation in Digital Marketing".
June 20 2015
Hot Topics in Advertising Law 2015
June 3 2015
Negotiating Advertising Agency/Client Contracts
Jeffrey Greenbaum speaks on "Negotiating Advertising Agency/Client Contracts" at the Brand Activation Association's Business of Marketing Law Conference.
June 2 2015
SHOOT 2015 13th Annual New Directors Showcase
May 21 2015
INTA: Emerging Issues in Native Advertising
Jeffrey A. Greenbaum moderates the Table Topic, "Emerging Issues in Native Advertising," at INTA's Annual Conference.
May 5 2015
Hot Topics in Advertising Law in Canada and the United States
The Global Advertising Lawyers Alliance (GALA) presents “Hot Topics in Advertising Law” in Toronto on April 20th, and New York on April 23rd. Jeffrey Greenbaum, Global Chairman of GALA, will speak on advertising law issues in the US. For more details on the event click here.
April 23 2015
FTC 2014 Advertising Year in Review
February 6 2015
Conducting Global Sweepstakes & Contests
January 13 2015
Disclosures in Advertising
December 12 2014
International Seminar on Advertising Law
December 4 2014
ANA Legal Affairs Committee meeting
Jeffrey A. Greenbaum speaks on "What's Hot at the FTC" at the ANA Legal Affairs Committee meeting.
November 12 2014
Crossing Borders Without Crossing the Line - Global Advertising Compliance
Jeff Greenbaum moderates "Crossing Borders Without Crossing the Line - Global Advertising Compliance" at the 36th Annual BAA Marketing Law Conference in Chicago.
November 7 2014
Global Advertising Lawyers Alliance and the Swedish Marketing Managers
Jeffrey A. Greenbaum speaks on social media issues at an online advertising program sponsored by the Global Advertising Lawyers Alliance and the Swedish Marketing Managers, in Stockholm, Sweden.
October 10 2014
Native Advertising – A Look at US Legal, Regulatory, and Business Developments
Rick Kurnit presents "'Native Advertising' - a look at US Legal, Regulatory, and Business Developments" at Lewis Silkin LLP in London.
October 7 2014
BBB Self-Regulation Conference
Jeffrey A. Greenbaum speaks at the BBB Self-Regulation Conference in Washington D.C., and moderates a panel on "Self-Regulation in a Global Economy: Barriers and Opportunities."
June 24 2014
Business Affairs Boot Camp
Jeffrey A. Greenbaum speaks at a "Business Affairs Boot Camp" sponsored by the AICP.
June 12 2014
Global Advertising: Advertising Law in the UK
Jeffrey A. Greenbaum and Brinsley Desden of Lewis Silken provide an overview of the rules governing advertising to consumers in the United Kingdom, with a special emphasis on social media. This program is co-sponsored by the Global Advertising Lawyers Alliance, and will take place at Frankfurt Kurnit from 9:00AM to 10:00AM.
June 2 2014
Law Seminars International: Call from Anywhere for a 90 Minute Expert Analysis
Jeffrey A. Greenbaum moderates a call-in program on "Legal Issues in Ambush Marketing". In addition to the United States, the panel includes lawyers from Canada, The Netherlands, South Africa, and Brazil. The program is sponsored by Law Seminars International and the Global Advertising Lawyers Alliance.
May 19 2014
Jeffrey A. Greenbaum speaks on "Breaking news: What Katherine Heigl's lawsuit means for your brand" for socialmedia.org.
April 15 2014
Jeffrey A. Greenbaum speaks on "Green Marketing, Antisocial Behavior, and Viral Marketing" at the ASIPI conference in Punta Cana.
December 2 2013
Brand Activation Association (BAA) Marketing Law Conference
Jeffrey A. Greenbaum, Rick Kurnit, and Greg Boyd speak at the 35th Annual BAA's "Marketing Law Conference" in Chicago. Frankfurt Kurnit sponsors the conference, one of the largest in the world for brand marketers and their agencies.
November 18 2013
Association of Independent Commercial Producers: Lawyers on the Clock
Jeffrey A. Greenbaum speaks on advertising and commercial production issues at "Lawyers on the Clock," sponsored by the Association of Independent Commercial Producers, in New York City.
November 4 2013
Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the New York City Bar’s annual "Hot Topics in Advertising & Marketing Law" event.
October 23 2013
Licensing IP and Technology
Jeffrey A. Greenbaum speaks at the "Licensing IP and Technology" conference in Seattle, Washington.
August 15 2013
Meet the Regulators
Jeffrey A. Greenbaum hosts a "Meet the Regulators" breakfast, sponsored by the Brand Activation Association. The event features Bill Effron, Director of the FTC’s Northeast Region, Jane Azia, Director of the New York Attorney General’s Consumer Frauds Bureau, and Marla Tepper, General Counsel of the New York City Department of Consumer Affairs.
May 13 2013
Hot Topics in Social Media Marketing
Jeffrey Greenbaum moderates a discussion at the INTA Annual Meeting in Dallas, Texas regarding the latest "Hot Topics in Social Media Marketing".
May 5 2013
The Justice Media Conference
Jeffrey A. Greenbaum speaks at the Justice Media Conference at Brandeis University.
April 27 2013
Association of Independent Commercial Producers Digital Town Hall in New York
Jeffrey A. Greenbaum speaks at the AICP Digital Town Hall in New York City.
April 23 2013
A Marketer Under Every Bed: Behavioral Targeting and the First Amendment
Jeffrey A. Greenbaum speaks at the 26th annual Media and the Law Seminar in Kansas City on April 19, 2013.
April 19 2013
FTC Staff Revises Online Advertising Disclosure Guidelines
Jeffrey A. Greenbaum conducts a telebriefing, with Michael F. Ostheimer from the Federal Trade Commission, on the new online advertising disclosure guidelines.
April 17 2013
Association of Independent Commercial Producers Digital Town Hall in California
Jeffrey A. Greenbaum speaks at the AICP Digital Town Hall in Los Angeles, California.
April 10 2013
Crisis Management: Utilizing Morals Clauses
Jeffrey Greenbaum speaks on "Crisis Management: Utlizing Morals Clauses" and a "Quick PR Response to Protect a Celebrity and/or the Brand" at the Entertainment Law Summit.
January 24 2013
Law Seminars International
Jeffrey Greenbaum participates in a telebriefing for the Law Seminars International on the FTC's Final Green Marketing Guides.
December 5 2012
34th Annual PMA Marketing Law Conference
Rick Kurnit, Jeffrey Greenbaum, Terri Seligman and Christopher Chase speak at the the Promotional Marketing Association's Marketing Law Conference: "Ahead of the Curve: Converging Platforms & Diverging Laws" in Chicago. Frankfurt Kurnit sponsors the event.
November 13 2012
Social Media Takes Off
Jeffrey A. Greenbaum speaks on the panel "Social Media Takes Off" at the ABA’s annual Forum on Air & Space Law meeting .
October 26 2012
Association of Independent Commercial Producers
Jeffrey A. Greenbaum speaks at the AICP's annual conference.
October 24 2012
11th Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs this 11th Annual "Hot Topics in Advertising & Marketing Law" event at the New York City Bar.
October 17 2012
Advertising and Marketing Law
Jeffrey A. Greenbaum speaks at the Advertising and Marketing Law program sponsored by the Washington State Bar Association in Seattle.
April 18 2012
Jeffrey Greenbaum at the 2012 ANA Advertising Law & Public Policy Conference
Jeffrey A. Greenbaum speaks at the 2012 ANA Advertising Law & Public Policy Conference in Washington, D.C.
March 28 2012
Advertising Law in the Digital Age
Jeffrey A. Greenbaum speaks at the C5 forum on developing, and challenging, comparative advertising claims on a global basis in London.
February 29 2012
How Advertising Self-Regulation Benefits Social Media and Marketing
Jeffrey A. Greenbaum moderates the event "How Advertising Self-Regulation Benefits Social Media and Marketing", sponsored by the National Advertising Review Council as a part of Social Media Week.
February 15 2012
Jeffrey A. Greenbaum speaks on "Green Advertising" at the PMA Law Conference in Chicago.
November 16 2011
10th Annual Hot Topics in Advertising & Marketing
Jeffrey A. Greenbaum chairs the annual "Hot Topics in Advertising & Marketing" at the New York City Bar.
October 19 2011
Social Media & Testimonials
Jeffrey A. Greenbaum speaks on social media and testimonials at the 2011 Electronic Retailing Self-Regulation Program's Advertising Week Summit in New York City.
October 6 2011
Law Seminar International’s Sixth Annual Advanced Conference
Jeffrey A. Greenbaum speaks at the Law Seminar International's Sixth Annual Advanced Conference on "New Issues in Today's Licensing Transactions" in Seattle.
August 29 2011
Using Testimonial Claims in Social Media Platforms
Jeffrey A. Greenbaum speaks on "Using Testimonial Claims" at the Affiliate Summit East in New York City.
August 22 2011
ACI’s Green Marketing Compliance Summit
Jeffrey A. Greenbaum speaks on "Working with an Unworkable Standard: Effectively Using Certification Seals on Packaging with Appropriate Disclosures" at ACI's Green Marketing Compliance Summit in Chicago.
May 24 2011
ACI’s Advertising IP Forum for Advertising Counsel
Jeffrey A. Greenbaum moderates a panel discussion on "China, the EU and Canada: Defending your Intellectual Property Against the Risks of a Global Advertising Campaign" at the ACI's Advertising IP Forum for Advertising Counsel in New York City.
April 27 2011
Getting the Most Bang Out of a Social Media Boom
Jeffrey A. Greenbaum speaks on "Getting the Most Bang Out of a Social Media Boom" at the New York Law School.
April 4 2011
C5’s Advertising Law Conference
Jeffrey A. Greenbaum speaks on "Building in Recent Regulatory and Case Law Developments into Your Comparative Advertising Campaign and What To Do If a Competitor Steps Out of Line" at C5’s Advertising Law Conference in London.
February 28 2011
Jeffrey Greenbaum Speaks at the Promotion Marketing Association Law Conference
November 19 2010
Jeffrey Greenbaum speaks at the Law Seminars International’s Telebriefing
Jeffrey A. Greenbaum speaks on "New Changes to the FTC's Green Guides" at the Law Seminars International's Telebriefing.
November 10 2010
Jeffrey Greenbaum Speaks at AICP’s 2010 Annual Conference
Jeffrey A. Greenbaum speaks at the Association for Independent Commercial Producers' "Lawyers on the Clock" panel at the TimesCenter in New York as part of the AICP's 2010 annual conference.
October 26 2010
Jeffrey A. Greenbaum Speaks at the ACCA’s Annual Compliance Seminar
Jeffrey A. Greenbaum speaks at ACCA's Annual Compliance Seminar at the Museum of Arts and Design in New York to discuss advertising compliance under the Obama Administration. Frankfurt Kurnit sponsors the event.
September 30 2010
Jeffrey A. Greenbaum Speaks at the Intellectual Property Owners Association Annual Meeting
Jeffrey A. Greenbaum speaks on "Growing Pains of Going Green: Trials and Tribulations of 'Green" Marks and Marketing" at the Intellectual Property Owners Association Annual Meeting in Atlanta.
September 13 2010
Jeffrey A. Greenbaum Speaks at the Law Seminars Licensing Transactions Conference
Jeffrey A. Greenbaum speaks on "Special Considerations for Social Media and Online Marketing: Defining Who Is Responsible for What When Problems Arise" at the Law Seminars Licensing Transactions Conference in Seattle.
August 26 2010
Jeffrey A. Greenbaum Speaks at ACI’s Litigating and Resolving Advertising Disputes Event
Jeffrey A. Greenbaum speaks on "Inside Strategies for Effectively Utilizing the NAD to Resolve Advertising Disputes" at the ACI's Litigating and Resolving Advertising Disputes event.
June 16 2010
Jeffrey A. Greenbaum Speaks on Engaging in Compliant Green Marketing Practices
Jeffrey A. Greenbaum speaks on "Engaging in Compliant Green Marketing Practices in Today's Regulatory Environment and Advertising: Creating and Managing Global Advertising Campaigns" at C5's Third Advertising Law Forum.
June 9 2010
Jeffrey A. Greenbaum Participates in a COPPA Rule Review Roundtable
Jeffrey A. Greenbaum participates in a COPPA Rule Review Roundtable on "Protecting Kids' Privacy Online" at the FTC Conference Center in Washington, DC.
June 2 2010
Jeffrey A. Greenbaum Presents for the American Intellectual Property Association
Jeffrey A. Greenbaum presents a webinar on legal issues in user generated content for the American Intellectual Property Association.
April 7 2010
Jeffrey Greenbaum Speaks on “The Greening of America”
Jeffrey A. Greenbaum speaks on "The Greening of America" at the Association of National Advertisers Advertising Law and Public Policy Conference in Washington, D.C.
March 17 2010
Jeffrey Greenbaum Leads a Breakfast Panel Discussion on Advertising Compliance for Corporate Counsel
Jeffrey A. Greenbaum leads a breakfast panel discussion on advertising compliance for corporate counsel at Frankfurt Kurnit. LexisNexis and The Corporate Lawyering Group sponsor the event.
March 16 2010
Business of Marketing Law
Jeffrey A. Greenbaum speaks at the “Business of Marketing Law” conference in Purchase, New York, sponsored by the Brand Activation Association.
news & press
Self Regulation in Advertising
Lawyers, Authorities and Marketing Experts Call Companies to Make Responsible Advertising Choices
When are Manufacturers Liable for Claims Made by Their Retailers?
The Federal Trade Commission ("FTC") recently closed an investigation into whether Quickie Manufacturing Corporation ("Quickie"), a maker of cleaning products, engaged in unfair or deceptive acts or practices when third-party retailers marketing Quickie products made unqualified and unsupported "Made in USA" claims.
Frankfurt Kurnit in The Legal 500 2015
The Legal 500, a London-based directory of leading lawyers, recommended Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) and Intellectual Property work (Copyright) in its 2015 edition.
Facebook ‘Likes’ And Pinterest Photos Can Be Endorsements, FTC Says
SHOOT’s Directors/Producers Forum
Appeals Court Offers Mixed Verdict in POM Wonderful Case
Jeffrey A. Greenbaum was quoted by FTC Watch about the recent ruling by the U.S. Court of Appeals where a panel of judges reminded advertisers to be more careful about backing up claims, but also warned the FTC that there are limits on its regulatory powers.
Frankfurt Kurnit in Chambers 2015
For the eleventh consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit.
FTC Shuts Down Revenge Porn Site
Earlier this year, the FTC publicly banned the operator of an alleged "revenge porn" website from sharing nude videos or photographs of people without their affirmative express consent.
Shitstorm & Native Advertising
Advertising Law: A Global Legal Perspective
CMO Council [here] and TheMarketingSite.com [here] quoted Global Advertising Lawyers Alliance (GALA) Chairman, Jeffrey Greenbaum, on GALA's recent release of "Advertising Law: A Global Legal Perspective," an advertising law book which provides an overview of the advertising and marketing laws in 56 countries.
Thirty-six Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2014
Super Lawyers listed thirty-six Frankfurt Kurnit attorneys in its 2014 edition.
Businesses Stay Clear of Using Super Bowl Name
The New York Times (here), Fox News (here), HeraldNet (here), Demanjo NewsDesk (here), The DPost.com (here), News Bites, SaintPetersBlog, The Lewinston Tribune Online, and Chicago's Daily Herald quoted Jeff Greenbaum on the use of the phrase - "Super Bowl" - in advertising.
Experts Reunite at the International Seminar on Right of Publicity
Know Your’ Rights
With Warning Letters, FTC Continues to Aggressively Police Environmental Marketing Claims
As part of its continuing efforts to combat deceptive environmental marketing claims, the Federal Trade Commission ("FTC") recently sent warning letters to 15 plastic bag advertisers cautioning them that their "oxodegradable," "oxo biodegradable," and "biodegradable" claims may be deceptive.
Negative Options: FTC Alleges ROSCA Violations for First Time
Remember ROSCA? That's OK, the FTC just remembered it too.
New Beer Advertising Laws for Russia
Bizcommunity.com quoted Jeffrey Greenbaum on legislation in Russia that impacts the ability of marketers to advertise beer.
Frankfurt Kurnit Adds Catherine Farrelly as Trademark Practice Co-Chair
Frankfurt Kurnit Klein + Selz has appointed Catherine M. C. Farrelly (formerly Catherine M. Clayton) as partner and co-chair of the firm’s Trademark and Brand Management Group effective September 30th, 2014.
AMP, The poolhouse Bring Music Discussion To NY
Best Lawyers 2015
Best Lawyers recognized our firm and 17 of our attorneys in their 2015 list.
Jeffrey A. Greenbaum Named Advertising Lawyer of the Year
Seminar Will Explore Latest Advertising Issues
The Metropolitan Corporate Counsel featured information about "Hot Topics in Advertising & Marketing 2007", a CLE seminar hosted by the New York City Bar Association and chaired by Jeffrey A. Greenbaum.
Tide Thinks Twice About its Lebron Tweet
New Canadian Anti-spam Law
Italia Oggi, a Milan newspaper that covers economics and politics, quoted Jeffrey A. Greenbaum on a new anti-spam law in Canada.
2014 Frankfurt Kurnit in The Legal 500
The Legal 500, a London-based directory of leading lawyers, recommended Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) and Intellectual Property work (Copyright) in its 2014 edition.
Creating Original Content for Your Brand? Avoid the Pitfalls of ‘Product Placement 2.0’
Jeffrey Greenbaum on Ambush Marketing
Havaianas Draws World Cup Demand Without FIFA: Corporate Brazil
As World Cup Nears, Ambush Marketing Takes to the Field
Frankfurt Kurnit in Chambers 2014
For the tenth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit.
Ambush Marketing is Alive and Thriving, According to Recent GALA Assessment
Katherine Heigl’s Duane Reade Lawsuit Exposes Legal Murkiness of Tweets
Brazil Bans Advertising to Children Under Age 12
Advertising Compliance Service quoted Jeffrey A. Greenbaum regarding the Brazilian Ministry of Human Rights' Council of Rights of Children and Teenagers' resolution that effectively bans all advertising to children under age twelve.
Ad-ID Deadline for SAG-AFTRA Commercials is April 1
As of April 1, 2014, all commercials produced under the SAG-AFTRA contract featuring SAG-AFTRA talent must incorporate the Ad-ID coding mechanism, developed by the American Association of Advertising Agencies and the Association of National Advertisers in 2003, for commercial tracking and calculating appropriate payments.
FTC Busts ADT for Failing to Disclose Paid Endorsers
The FTC has recently been focused on transparency in online communications, however according to Jeff Greenbaum in his Adweek article, "FTC Busts ADT for Failing to Disclose Paid Endorsers", the recent ADT case is evidence that they are looking at traditional media as well.
Ferraiuoli LLC Joins Global Advertising Lawyers Alliance
Brands Court Legal Danger in Real-Time Rush
Jeffrey A. Greenbaum Elected GALA Global President
Frankfurt Kurnit Managing Partner Jeffrey A. Greenbaum Elected President Of GALA
FTC Goes After Flashlight App for Sharing Location Data
‘Astroturfing’ Bust Spotlights Online Review Troubles
Frankfurt Kurnit in “Best Lawyers 2014”
In its 2014 edition Best Lawyers ranked Frankfurt Kurnit in "Tier 1" in Advertising, Copyright, Entertainment, Trademark, and Trust & Estates Law, "Tier 2" in Litigation (IP) and Media Law, and "Tier 3" in Commercial Litigation and Regulatory Enforcement Litigation.
iPhone Accessories Company Settles FTC Charges
A marketer of iPhone accessories and other products recently settled Federal Trade Commission charges that the company made false claims that its products are made in the United States.
Jeffrey A. Greenbaum Quoted by The Wrap on “Scandal” Scandal
The Wrap quoted Jeffrey A. Greenbaum in its article about allegations that ABC used an ABC employee to run a fan blog and tweet in support of the show "scandal" without disclosing the relationship.
Native Advertising Sweeps Industry Regulatory Landscape
In the modern media landscape, companies often blend advertisements with news, entertainment, and other content, a practice sometimes referred to as "native advertising." When consumers do not realize that they are viewing advertising or sponsored content both the media and the advertisers generally have an obligation to disclose to consumers that the content is, in fact, sponsored content.
Thirty-three Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2013
FTC Bars Mattress Companies from Making Unsupported Green Claims
In separate settlements with the FTC, three mattress manufacturers recently agreed to stop making alleged unsupported green claims, including that their mattresses do not contain harmful volatile organic compounds.
Distinguishing Advertising from Search Results
As part of its ongoing effort to provide guidance to digital advertisers (including the recent release of the updated digital advertising guidance, staff at the Federal Trade Commission's Bureau of Consumer Protection recently sent a letter to search engine companies, including Google, Bing, Yahoo! and various shopping, travel and local business search engines.
FTC Warns Search Engines About Paid Ads
BuzzFeed Slideshow Leads to Copyright Lawsuit
Filmmaking Continuum on Display at SHOOT’s Directors/Producers Forum, New Directors Showcase
Jeffrey A. Greenbaum addressed legal issues arising from the intersection of advertising and entertainment at the SHOOT Directors/Producers Forum and was mentioned in an article highlighting the major topics from the event.
Views on the News: Graduation
So You Want to Self-Regulate? The National Advertising Division as Standard Bearer
The ABA's Antitrust Journal article quoted Jeffrey A. Greenbaum on how NAD decisions serve as an important source of guidance for advertisers.
JPC and SAG-AFTRA Tentative Deal Terms
The Joint Policy Committee and SAG-AFTRA reached a tentative deal on a new Commercials Contract. If approved, the deal will then be presented to SAG-AFTRA's full membership for ratification.
FTC: In Making Disclosures, Size Doesn’t Matter
New FTC Guidelines on Digital Ads
Yesterday, the staff of the Federal Trade Commission issued new guidance to advertisers about how to make effective disclosures in digital advertising. Updating the 2000 "Dot Com Disclosures" guidance, the new guidance, ".com Disclosures: How to Make Effective Disclosures in Digital Advertising," addresses technological developments over the last 10+ years, including the increased use of smart phones for advertising and social media marketing.
FTC Updates Truth-in-Advertising Disclosures
Steps To Consider As SAG-AFTRA Contract Expiration Nears
As we enter the new year, agencies and brands have no doubt heard lots of talk about the impending March 31, 2013 expiration of the SAG commercials contract, AFTRA commercials contract and AFTRA radio contract, and the potential for a strike. What are the implications of this deadline, and what can advertisers do now to prepare?
Nine Frankfurt Kurnit Women Honored As “Super Lawyers”
Nine Frankfurt Kurnit women appeared in The New York Times Magazine’s women "Super Lawyers" list for 2012. The list appeared on December 30th in a special section devoted to women attorneys in the New York metropolitan area.
Frankfurt Kurnit Top Ranked in Best Lawyers and Best Law Firms for 2013
Best Lawyers ranked Frankfurt Kurnit one of the "Best Law Firms" of 2013.
FTC Cracks Down on Deceptive Advertising
FTC Issues Final Version of Green Guides
FTC Seeks Public Comments on Revisions to COPPA
As part of the Federal Trade Commissions ("FTC") efforts to update the "Children's Online Privacy Protection Rule", the FTC has proposed to further modify the rule to clarify its scope and strengthen its protections for children’s personal information. These proposed revisions follow comments previously received by the FTC in 2011.
Google Agrees to $22.5 Million Fine for Tracking Safari Users
Frankfurt Kurnit Law Firm Adds New Interactive Entertainment Partner
FTC Releases Study to Guide Advertisers Away from “Up To” Claims
The Federal Trade Commission announced the results of a study it commissioned, which indicates that many consumers understand "up to" claims as promising maximum results. The FTC believes the study will help guide advertisers to avoid the use of misleading "up to" claims.
Jeffrey A. Greenbaum in The Washington Post
The Washington Post quoted Jeffrey A. Greenbaum on the FTC's POM Wonderful advertising investigation.
SAG and AFTRA Unions Merge
On March 30, 2012, the Screen Actors Guild and the American Federation of Television and Radio Artists announced that they merged into a single union. This new union, SAG-AFTRA, will now oversee the services of over 150,000 actors, recording artists, stunt performers and other media professionals.
Jeffrey A. Greenbaum Quoted in MediaPost on Compliance
FTC Settles with Car Dealerships Over Deceptive Ad
The Federal Trade Commission ("FTC") recently announced that it reached agreements with five car dealerships that require them to stop running ads in which they promise to pay off a consumer's trade-in vehicle no matter what the consumer owes. These cases are exemplary of the FTC's increased focus on consumer protection issues in motor vehicle transactions.
FTC Concludes Investigation Concerning “Made in USA” Claims
The Federal Trade Commission ("FTC") has closed its investigation of whether advertising claims made by Lucky Brand Dungarees, Inc. violated the FTC Act, citing several reasons for its decision, including that Lucky had corrected all incorrect statements that its products were "made in the United States."
Clothes Call: FTC Reviews Wool Products Labeling Rules
As part of a regular review of its rules and guides, the Federal Trade Commission is currently focusing on its "Wool Products Labeling Rules". These rules, which apply to any manufacturer, distributor, or labeler of wool products, were last modified in the year 2000.
FTC Announces Settlement with Window Marketers Over Environmental Claims
In another example of the Federal Trade Commission's broad efforts to ensure that environmental marketing is truthful and based on solid scientific evidence, the FTC recently proposed settlement orders that prohibit five window replacement companies from making false claims about how much money consumers could save on their heating and cooling bills by having windows installed.
Jeffrey Greenbaum and Terri Seligman Featured in the GALA Gazette
The Gala Gazette featured Jeffrey A. Greenbaum and Terri Seligman in a discussion of the FTC investigation concerning environmental marketing claims made in cat litter advertising and its implications in a market with a greater focus on "green" or environmentally conscious products.
FTC Report Warns Enforcement Action May be Next for Mobile Apps for Kids
The Federal Trade Commission issued a staff report yesterday that says makers of mobile apps directed at children, the app stores that sell them, and certain third parties providing services within apps (e.g., advertisers), are not providing the information that parents need to understand what data the apps collect and how that data is handled.
Jeffrey A. Greenbaum Featured in Electronic Retailing Self-Regulation Program’s Blog
The Electronic Retailing Self-Regulation Program featured Jeffrey A. Greenbaum on its blog page as part of a Social Media Week panel discussion hosted by ESRP on how to incorporate social platforms into advertising campaigns and marketing strategies.
FTC and CFPB Team Up on Financial Products Oversight
Last week, the Federal Trade Commission and the Consumer Financial Protection Bureau entered into a memorandum of understanding in order to outline how the two agencies will share responsibility for protecting consumers in the financial products and services sector.
CVS to Pay FTC $5 Million to Settle Deceptive Pricing Charges
Last week, the Federal Trade Commission announced that CVS Caremark Corporation will pay $5 million to settle claims that it misrepresented the actual prices of certain Medicare drugs.
Twenty-four Frankfurt Kurnit Attorneys Named 2012 NY-Area “Super Lawyers”
Super Lawyers listed twenty-four Frankfurt Kurnit attorneys in its 2012 edition.
Jeffrey Greenbaum Featured in MediaPost on Hyundai Promotions
MediaPost featured Jeffrey A. Greenbaum in an article about the Federal Trade Commission's investigation into Hyundai's promotional strategy to provide their bloggers with gift certificates in exchange for linking Hyundai's ads.
FTC Concludes Investigation Concerning Gifts to Bloggers
The Federal Trade Commission recently closed its investigation of Hyundai Motor America’s alleged violation of Section 5 of the FTC Act (15 U.S.C. § 45) in connection with a blogging campaign conducted to spark interest in Hyundai’s Super Bowl XLV ads.
Eleven Frankfurt Kurnit Lawyers Appear in New York Magazine’s List of the “Best”
New York Magazine named eleven Frankfurt Kurnit Klein & Selz attorney's to its 2012 "New York Area's Best Lawyers" list.
Frankfurt Kurnit Named One of Crain’s Best Places to Work in New York City
For the second time in three years Crain's New York Business listed Frankfurt Kurnit Klein & Selz as one of the "Best Places to Work in New York City" – a list that includes the top 50 employers in New York City across all industries.
DOT Settles False Advertising Action against Spirit Airlines for Deceptive Tweets
This week the U.S. Department of Transportation announced that Spirit Airlines will pay $50,000 to settle allegations that it failed to comply with DOT’s full-fare advertising rules when it tweeted about airfares without disclosing material information about the fares in the tweets themselves.
Video Ad Network Settles FTC Privacy Complaint
The Federal Trade Commission's proposed settlement with the online advertiser ScanScout, announced yesterday, offers a timely reminder of the importance of ensuring that your company's stated privacy practices align with how your company actually collects and uses information.
California Attorney General Files Suit Against Water Bottle Companies
California Attorney General Kamala D. Harris filed a complaint against three companies Wednesday for allegedly making false and misleading claims about their plastic water bottles' recyclability and biodegradability.
FTC Seeks Public Comment on Mail or Telephone Order Merchandise Rule
As part of the Federal Trade Commission's ("FTC") systematic review of its rules and guides, the FTC has announced that it intends to retain the "Mail or Telephone Order Merchandise Rule", but with certain proposed amendments in order to keep up with current technology and business practices.
FTC Proposes Revisions to Children’s Online Privacy Rule
The Federal Trade Commission recently implemented revisions to the "Children’s Online Privacy Protection Act" that will cover social media, mobile devices, and other technologies that not taken into account at the time the original rule was enacted.
Jeffrey Greenbaum Quoted in Adweek on Reebok Settlement
FTC Announces $25 Million Settlement with Reebok
The Federal Trade Commission announced today that Reebok International Ltd. will pay $25,000,000 to settle FTC charges that it deceptively advertised its "toning shoes." Reebok’s ads claimed the shoes would provide extra tone and strength to leg and buttock muscles.
Distilled Spirits Council Issues New Social Media Marketing Guidelines
Last week, the Distilled Spirits Council of the United States issued new self-regulatory guidelines governing online marketing practices. The new guidelines, which are effective September 30th, apply to marketing on social media sites and other digital communications platforms, including websites, blogs, and mobile communications and applications.
Jeffrey A. Greenbaum Featured in MediaPost on Behavioral Targeting
MediaPost quoted Jeffrey A. Greenbaum in a article about an FTC proposal which would prohibit companies from using behavioral targeting techniques on children under 13 without their parents' permission.
Eighteen Frankfurt Kurnit Attorneys Named 2011 New York-Area “Super Lawyers”
Super Lawyers named eighteen Frankfurt Kurnit attorneys in its 2011 edition.
CARU Tells Paramount to Modify Advertising for “Justin Bieber: Never Say Never”
The Children's Advertising Review Unit of the Council of Better Business Bureaus, Inc. recently recommended that Paramount Pictures Corp. modify or discontinue a television commercial for the film, "Justin Bieber: Never Say Never". CARU said that the commercial was misleading to children.
Advertising Agency Settles Multi-State Attorney General Investigation
Advertising agency Action Integrated Marketing recently entered into a settlement agreement with ten attorneys general, resolving allegations that the advertising agency created advertisements that misled consumers about the origins of cars that it was advertising.
FTC Brings First Enforcement Action Against a Consumer
The Federal Trade Commission recently announced that it reached a settlement with a consumer who provided an allegedly false testimonial in an infomercial for the "wealth-building" program "Winning in the Cash Flow Business".
Frankfurt Kurnit in Chambers USA: America’s Leading Lawyers For Business 2011
For the seventh consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit.