Branded Entertainment

For more than 40 years we have represented businesses and individuals in advertising and entertainment ventures. Now, we are forging the new business models that bring these two industries together in the branded entertainment arena.

Our Clients

We represent branded entertainment agencies, product placement firms, advertising agencies, corporate brands, commercial production companies, financiers, film and television studios and networks, publishers, and other media. We also represent creative talent, including well-known writers, directors, actors, musicians, and models.

Advertiser & Entertainment industry benefits

Plan Entertainment Strategies

We counsel clients seeking to create entertainment properties, or to align their brand marketing campaigns with entertainment properties, so as to reach consumers in new ways.

Integrate Brands Into Creative Properties

We negotiate and draft agreements to integrate brands into scripted and reality television programs, motion pictures, online films, books, video games, music, and other creative properties.

Protect Trademarks

We help clients protect trademarks, brands, and other intellectual property, oppose registration of infringing trademarks and, when necessary, litigate infringement, dilution, false advertising, and other cases.

Measure Return on Investment

We structure contracts so that clients may best assess the value of their brand integration efforts.

Negotiate Agreements with Talent and Production Companies

We help clients hire actors for brand marketing campaigns, and facilitate negotiations with managers, agents, publicity representatives, and film and television production companies.

Comply with Advertising Regulations

When does "native advertising" and other forms of brand integration trigger FTC and other federal, state and local advertising regulations? We help clients anticipate and resolve legal compliance issues like these every day.

Conduct Business with Realistic Expectations

Clients from the advertising industry often consult with us before negotiations begin in order to anticipate the differences that sometimes arise at the intersection of Hollywood and Madison Avenue.

Structure New Financing Vehicles

We advise entertainment entities seeking to finance film, television, broadband, game, book and other creative properties through brand integration.

Negotiate Financing Agreements

We negotiate and draft the financing agreements necessary to advance branded entertainment projects.

Leverage Additional Marketing Platforms

Owners of creative properties benefit from co-branded advertising and cross-platform promotions, and our Branded Entertainment Group facilitates and memorializes those agreements.

Protect Publicity Rights and “Living Brands”

As a leading entertainment firm, we are sensitive to an actor, model, or writer’s need to avoid undue exploitation, and we structure branded entertainment agreements with this concern in mind.

Maintain Sufficient Creative Control

Our long experience representing creative individuals has taught us to structure branded entertainment agreements that properly balance and apportion the parties’ need for creative control.

PROFESSIONAL ASSOCIATIONS

We are members of the American Association of Advertising Agencies, the Brand Activation Association, the Association of Independent Commercial Producers, the Art Directors Club, Advertising Women of New York, the Global Advertising Lawyers Alliance, the Academy of Motion Picture Arts and Sciences, the National Television Academy, the National Academy of Recording Arts & Sciences, Inc., the International Radio and Television Society, New York Women in Film and Television, and other key industry organizations. We have relationships with the leading talent and literary agencies, and represent properties at film festivals such as Cannes and Sundance. We regularly attend the NATPE, MIFED, and MIPCOM markets, and are counsel to the International Television Academy, the Tribeca Film Festival, and the New York Television Festival. We are proud to teach at Columbia University, Columbia Law School, NYU, Parsons The New School of Design, and other schools, and we are regularly quoted in AdWeek, Advertising Age, The New York Times, Shoot magazine, and other leading media.