Continuing Legal Education
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September 13, 2017 Continuing Legal Education
Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand
A good "chatbot" or "social bot" can improve customer experience, reduce costs, and build your brand. But while chatbots can yield many benefits, they can also pose legal and business challenges. How can your marketing department deploy chatbots effectively? Please join leading marketing lawyers and chatbot producers for a plain English tour of one of the advertising community's most important new interfaces. Our interactive breakfast presentation will help social media experts and other marketers reduce the legal risk associated with chatbots. Topics include:
• What is a branded chatbot and how are brands using them effectively?
• What are the key platforms and platform terms governing chatbot functionality?
• Does your chatbot need a privacy policy, and if so, where do you post it?
• How does existing marketing law apply when using a chatbot?
• What should you consider when collecting data through your chatbot?
• How does Alexa fit into the world of chatbots?
• What's next for chatbots?
Speakers:
Hannah Taylor
Advertising, Marketing & Public Relations Group
Daniel Goldberg
Privacy & Data Security
Aliya Baptista
Associate Design Director
Work & Co
Additional Speaker TBC
When:
September 13, 2017
8:30AM - Registration, breakfast and networking
9:00AM - 10:00AM Presentation
10:00AM - 10:30AM Additional networking
Where:
Frankfurt Kurnit Klein + Selz PC
488 Madison Avenue (Between 51st and 52nd)
10th Floor
New York City, NY 10022
CLE:
1 NY CLE Credit in Areas of Professional Practice.
This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).
Or
1 CA MCLE Credit in Areas of Professional Practice.
This program has been approved in accordance with the requirements of the California MCLE Board for a maximum of 1 General Participatory Credits.