areas of expertise
Hannah Taylor is Counsel to the Advertising, Marketing, & Public Relations Group, representing clients in a wide variety of industries, including beauty, entertainment, fashion, music, design, retail, art, textiles, consumer products, food & beverage, and transportation.
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and regularly represents advertisers before the National Advertising Division. She helps clients comply with ever-changing social media platform terms, and works with clients to structure and negotiate virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases.
Ms. Taylor is also the chair of Frankfurt Kurnit’s Social Media Task Force. In this role, she counsels clients, and writes and speaks frequently on the legal implications of advertising in social media. You can follow the FKKS Social Media Task Force on Twitter @FK_SocialMedia.
Ms. Taylor has been recognized as a New York area "Rising Star" in Super Lawyers magazine (2014-2016). She is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee. She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-18, and is the co-author of the "United States" chapter in Getting the Deal Through - Advertising and Marketing 2014 and 2017.
Ms. Taylor also frequently speaks at advertising industry conferences, including at Association of National Advertisers and Brand Activation Association legal conferences. Recent presentation topics have included: “Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand,” “Keeping up with the FTC: Social Media Influencers and Developing Ad Laws,” “Risks of Corporate Communications & Blurred Content/Native Advertising,” “A Review of Recent National Advertising Division Social Media Cases,” and “Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media.”
Prior to joining Frankfurt Kurnit, Ms. Taylor was a litigator at Hughes Hubbard & Reed LLP. Her previous professional experience also includes work for Volunteer Lawyers for the Arts, Legal Momentum (formerly NOW Legal Defense Fund), and Fross Zelnick Lehrman & Zissu.
awards & recognition
New York-area "Rising Star" by Super Lawyers magazine (2013-2017)
Bryn Mawr College (BA, 2000)
University of Michigan Law School (JD, 2007)
Upcoming Speaking Engagements
2017 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the ANA/BAA 39th Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Fake News and Other Content Claims", Jeffrey A. Greenbaum and Brian G. Murphy present "Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements" and Hannah E. Taylor and Daniel M. Goldberg present "Chat Bots/Social Bots - Rewards & Risks". More information can be found here.
November 13 2017
Past Speaking Engagements
Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand
September 13 2017
ANA Committee Meeting
August 2 2017
MLRC Advertising and Commercial Speech Committee Meeting
July 25 2017
Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand
Hannah Taylor and Daniel Goldberg lead a Social Media Week in LA panel discussion, "Chatbot Hotspots: Legal & Business Issues Every Social Media Marketer Needs to Understand", at Expert DOJO in Santa Monica beginning at 12:30PDT. More information can be found here.
June 15 2017
Working Within the Shades of Gray: Frankfurt Kurnit’s Second Annual Advertising Law Summit
Legal questions confronting in house marketing lawyers rarely elicit simple "yes" or "no" answers. (If only they did!) More often than not — to the consternation of clients working on tight deadlines — the answer is "maybe" or "it depends" or "there's a risk." How do you help your marketing clients evaluate the risks and weigh them against potential rewards?
June 8 2017
Change is Good (But Only If You Know About It) - What’s Ahead for Advertising Lawyers in 2016
Advertising law is changing all the time. There are changes from regulators, self-regulators and unions. Changes from social platforms and review sites. Changes from privacy and data security czars. Changes from courts and bar committees. To clear your campaigns with confidence, you need to stay ahead of the changes.
June 8 2016
Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media
March 17 2016
Everything You Always Wanted to Know About #Hashtags* *But Were Afraid to Ask
January 27 2016
PLI Hashtag Briefing
December 17 2015
Social Media Compliance
Wendy Stryker and Hannah Taylor present "Social Media Compliance", a discussion on the major legal pitfalls when posting to social media, for the Association for Accounting Marketing – NY Chapter at Anchin Block & Anchin LLP in New York.
May 7 2015
Rules of the Road: Four Areas of Law Every Social Media Maven Should Know
February 25 2015
news & press
End of an Era at NAD?
Last week Frankfurt Kurnit's Advertising Group proudly hosted "A Twenty-Year NAD Retrospective: The Levine Legacy," an ABA program honoring Andrea Levine, on the occasion of her retirement as Director of NAD. With NAD transitioning to new (as yet unnamed) leadership, we thought it would be a good time to review some of the best practices that guide NAD practitioners every day.
Advertising & Marketing 2017
Rick Kurnit and Hannah Taylor edited the 2017 version of "Getting the Deal Through — Advertising & Marketing 2017", a publication providing expert advice on the latest developments in the legislation, regulation and technological trends affecting advertising and marketing in key economies worldwide.
Facebook Updates Rules Governing Branded Content
The Truth Will Set You Free: The FTC Provides New Guidance on Consumer Reviews
Late last year, Congress passed the Consumer Review Protection Act, a law designed to stop businesses from using contracts to prevent customers from posting honest reviews about the business.
FTC Policy Statement Focuses on Homeopathic Health Claims
Last week, the Federal Trade Commission issued its new "Enforcement Policy Statement on Marketing Claims for Over-the-Counter (OTC) Homeopathic Drugs," as well as a staff report on a workshop that the Commission held last year on OTC homeopathic drug advertising.
Thirty-nine Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-nine Frankfurt Kurnit attorneys in its 2016 edition.
Food for Thought: FDA Will Reconsider Rules Governing Use of “Healthy” on Labels
Federal Trade Commission Speaks on Use of “All Natural” and “100% Natural” Claims in Advertising
The Federal Trade Commission ("FTC") joined the widely publicized "natural" products debate by issuing four settlements and bringing a new complaint relating to misleading "all natural" or "100% natural" advertising claims.
Social Media Advertising Practice
Hannah E. Taylor is featured in Bloomberg BNA's Electronic Commerce & Law Report in the article, "Social Media Practice". View Article. [Reproduced with permission from Social Media Law & Policy Report,, 5 SMLR 3 (Jan. 20, 2016). Copyright 2016 by The Bureau of National Affairs, Inc. (800-372-1033) http://www.bna.com.]
Hannah Taylor Featured in Michigan Law’s Quadrangle
Terri Seligman and Hannah Taylor in the ABA’s Newsletter, What’s In Store
Terri Seligman and Hannah Taylor's article, "Advertising Self-Regulatory Council Implements Significant Revisions To Its Procedures" is featured in What's In Store, the American Bar Association's newsletter of the Section of Antitrust Law's Consumer Protection Committee, Privacy and Information Security Committee, and Advertising Disputes and Litigation Committee.
Thirty-seven Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2015
Super Lawyers listed thirty-eight Frankfurt Kurnit attorneys in its 2015 edition.
Getting the Deal Through - Advertising and Marketing 2015
Rick Kurnit and Hannah Taylor recently contributed key chapters to Getting the Deal Through - Advertising and Marketing 2015, an international analysis of laws and policies governing advertising and marketing.
New Updates from Facebook
The Global Advertising Alliance published Hannah Taylor's "New Updates From Facebook", a brief summarization of the new limits Facebook has placed on an how apps may access a user's information, which may have a significant impact for advertisers.
Thirty-four Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2014
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2014 edition.
Paying Attention: FTC Focuses on Cognitive Function Claims in a Video Game
The Federal Trade Commission has made clear in recent months that it will scrutinize claims from advertisers about products that allegedly improve cognitive function, including video game products.
FTC Focuses on Search Terms in Settlement with Maker of Children’s Dietary Supplements
Facebook Prohibits Incentivized Likes
With Warning Letters, FTC Continues to Aggressively Police Environmental Marketing Claims
As part of its continuing efforts to combat deceptive environmental marketing claims, the Federal Trade Commission ("FTC") recently sent warning letters to 15 plastic bag advertisers cautioning them that their "oxodegradable," "oxo biodegradable," and "biodegradable" claims may be deceptive.
Get Ready for New Telemarketing Rules
Can FTC Bring “Unfairness” Claims in Alleged Data Security Breach Cases?
That's the important question currently before a federal appeals court - a question with huge implications for advertisers and other custodians of sensitive customer data. How did the question arise?
Getting the Deal Through - Advertising and Marketing 2014
Rick Kurnit and Hannah Taylor recently contributed key chapters to Getting the Deal Through - Advertising and Marketing 2014, an international analysis of laws and policies governing advertising and marketing.
Nailed: NAD Says Beauty Product “Before and After” Photos Are Performance Claims
The National Advertising Division requested that Ontel Products Corporation discontinue use of before-and-after photos in ads for the company's Pink Armor Nail Gel product. The NAD found that the company's before-and-after photographs were not representative of the level of product efficacy that a reasonable consumer could expect to achieve.
FTC Pursues False Endorsement Allegations Against “Intermediaries” and Social Media Contests
We recently reported on the FTC's settlement with home security company, ADT LLC for their use of paid endorsers presented to look like impartial experts. As five recent investigations show, the ADT investigation extended to other parties. In addition, the FTC's interest in monitoring endorsements has expanded to include social media promotions.
FTC Sounds the Alarm on ADT Paid Endorsements
As part of its ongoing focus on endorsements in advertising, the Federal Trade Commission recently settled a case against home security company, ADT LLC, for use of paid endorsers presented to look like impartial experts. In its complaint, the FTC alleged that ADT paid spokespeople to review, demonstrate and promote ADT's "Pulse Home Monitoring System" without disclosing that they were paid to do so.
In Newest Native Advertising Case, NAD tells Shape Magazine to Shape Up!
A recent decision from the National Advertising Division of the Better Business Bureau highlights the increasing interest in native advertising by regulatory and self-regulatory bodies. As the Interactive Advertising Bureau noted in its recently released Native Advertising Playbook, native advertising is hard to define because it can take many different forms, and the questions it poses are far from settled.
FTC Issues Updated Guidance on Weight Loss Claims
The Federal Trade Commission (the "FTC" or the "Commission") announced this week that it updated its guidance for publishers and broadcasters on how to spot deceptive or false weight-loss claims when screening advertisements for publication.
Highlights from FTC’s Native Advertising Workshop: More Questions Than Answers?
The Federal Trade Commission (the "FTC") hosted its much-anticipated workshop, "Blurred Lines: Advertising or Content?", in Washington, DC. The workshop facilitated a discussion among major industry stakeholders on the practice of "native advertising" in order to help the FTC determine whether additional regulatory guidance is needed.
iPhone Accessories Company Settles FTC Charges
A marketer of iPhone accessories and other products recently settled Federal Trade Commission charges that the company made false claims that its products are made in the United States.
Native Advertising Sweeps Industry Regulatory Landscape
In the modern media landscape, companies often blend advertisements with news, entertainment, and other content, a practice sometimes referred to as "native advertising." When consumers do not realize that they are viewing advertising or sponsored content both the media and the advertisers generally have an obligation to disclose to consumers that the content is, in fact, sponsored content.
Thirty-two Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2013
Distinguishing Advertising from Search Results
As part of its ongoing effort to provide guidance to digital advertisers (including the recent release of the updated digital advertising guidance, staff at the Federal Trade Commission's Bureau of Consumer Protection recently sent a letter to search engine companies, including Google, Bing, Yahoo! and various shopping, travel and local business search engines.
Coming Soon: Updates to Mail or Telephone Order Merchandise Rule
The Federal Trade Commission issued a report this week proposing to modernize the "Mail or Telephone Order Merchandise Rule". The rule, originally issued in 1975 and known by many as the"30 Day Rule", requires merchants selling products by mail or phone to have a reasonable basis to expect that they can ship products within the advertised time frame, or, if no time frame is specified, within 30 days.
HTC Settles FTC Device Security Charges
In February 2013, HTC, one of America's biggest sellers of mobile devices based on the Android, Windows Mobile, and Windows Phone operating systems, settled FTC charges that millions of its smartphones and tablets had security holes that allowed malicious applications to send text messages, record audio, and even install additional malware onto a consumer's HTC device, without users' knowledge or permission.
NAD Decision Did Not Support Class Action Suit Against Bayer
One of the disturbing trends for advertisers over the last few years has been the class action bar's interest in NAD decisions and its review of such decisions to provide fodder for consumer fraud cases. As a result, advertisers and challengers have had to consider the risk of a class action pile-on when engaging in cases at NAD. A recent court decision, however, may help to dampen the class action bar's interest in using the self-regulatory forum's decisions as a weapon.
FTC Report Faults Mobile App Makers on Privacy
On December 10th, the Federal Trade Commission issued a staff report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade" -- a follow-up to an earlier staff report, "Mobile Apps for Kids: Current Privacy Disclosures Are Disappointing." The new staff report included results of a survey of children's mobile "apps" available in Apple's App Store and Google's Android Market.
Two Changes for Advertising Self-Regulators
There are two news items from the advertising industry’s self-regulatory arena- the first from the Council of Better Business Bureaus, and the second from the National Advertising Review Council.
Clothes Call: FTC Reviews Wool Products Labeling Rules
As part of a regular review of its rules and guides, the Federal Trade Commission is currently focusing on its "Wool Products Labeling Rules". These rules, which apply to any manufacturer, distributor, or labeler of wool products, were last modified in the year 2000.
FTC and CFPB Team Up on Financial Products Oversight
Last week, the Federal Trade Commission and the Consumer Financial Protection Bureau entered into a memorandum of understanding in order to outline how the two agencies will share responsibility for protecting consumers in the financial products and services sector.