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May 10th, 2022
Adweek Sustainability Report: The Climate Is Changing, Are You?
Advertising Partner Jeffrey A. Greenbaum is quoted in Adweek’s sustainability report, “The Climate Is Changing Are You?” The report discusses how climate change is impacting brands, agencies, consumer behavior and publishing. Jeff is quoted saying, “You can’t just look at the Green Guides anymore,” referring to the Federal Trade Commission’s guidance on environmental marketing claims.
Download the full report here.
Other Quoted
Contradictory CIPA Rulings Leave Both Sides Saying They’re Right
Daily Journal quotes Jeremy S. Goldman on recent CIPA rulings in Los Angeles courts that reveal a conflicting landscape, where opposing interpretations have left both sides claiming legitimacy. View Article
April 8 2024
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
February 27 2024