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June 22nd, 2022
Calif. Privacy Agency Signals Strength With Rules Proposal
Privacy & Data Security Chair Daniel M. Goldberg is quoted in the article, “Calif. Privacy Agency Signals Strength With Rules Proposal” published by Law360. The article discusses the California Privacy Protection Agency’s first draft of its regulations for the California Privacy Rights Act, a strengthened version of the state's Consumer Privacy Act set to take effect in January 2023. Daniel is quoted saying, "The regulations, as written, impose highly technical contractual and disclosure obligations that differ fundamentally from other privacy laws and will confuse businesses and consumers" and "I hope the CPPA will reduce many of these technical requirements in the next round."
The proposed regulation's mandate that businesses have a process for responding to global opt-out digital signals. Daniel says, “As it's currently drafted, the requirement is way too broad, and there are not enough qualifiers or explanations about what signals need to be recognized."
Daniel concludes by saying, "The purpose of privacy laws like CPRA is to provide individuals with more information about and choice around how their information is being used" and "Where things go wrong is when there are a lot of technicalities and granularities that require businesses to make even more disclosures that may not necessarily help consumers."
Read the full article here. (Behind paywall)
Other Quoted
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
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Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
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Don’t Accidentally Pick Up Clients At The Family Reunion
Above the Law quotes Khasim Lockhart on how to walk the thin line between maintaining family relationships and creating attorney-client ones. View Article
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