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July 19th, 2023
Can Plastic Shoes Be Recycled?
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "Can Plastic Shoes Be Recycled?" published by AdWeek. The article discusses whether plastic jelly shoes are in fact recyclable, and the challenges associated with conveying sustainability claims without misleading consumers. Jeff is quoted saying, "To ensure that people aren’t being misled—or simply misunderstanding recyclability claims—the Federal Trade Commission (FTC) has laid out a set of guidelines for brands making these claims. If there’s important information that consumers need to know in order to prevent a claim from being misleading, that information has to accompany the claim, it has to be right there, and it has to be—as the FTC would say—’difficult to miss.'"
Melissa, the original creator of the jelly shoe has claimed that their shoes are 100% recyclable, but experts have said that it's an unlikely practice to happen in the United States. Jeff notes, “[The FTC wants] to know that if you’re promoting an environmental benefit, that benefit is actually going to be achieved by consumers. At this moment, it’s perfectly fine to have a different type of recycling program available, as long as you convey it to consumers.”
Read the full article here. (Behind paywall)
Other Quoted
Televerse Day 2 Highlights: Shrinking, Henry Winkler and More
The Television Academy in its Televerse News quoted Daniel M. Goldberg, who spoke about AI at the academy’s three-day festival. Televerse featured television industry professionals both in front of and behind the camera, expert panelists, FYC (For Your Consideration) discussions, and screenings of shows nominated for this year’s Emmy Awards. Mr. Goldberg spoke on a panel covering “how federal and state lawmakers, courts, content creators and other stakeholders are responding to the evolving technology's impact on copyright, licensing and rights protection.” When asked for future predictions for six months from now, Mr. Goldberg responded, "'It's so hard to predict even two weeks from now. But I think you're going to see the states continue to pick up [on regulating AI] where the federal government is not.’” View Article
August 18 2025
Attorney Cautions That Privacy Laws Cover All Platforms, Not Just Sites
Privacy Daily quotes Daniel M. Goldberg in an article on growing trends in privacy laws and enforcement. The publication covered a webinar presented by Mr. Goldberg and Privado CEO Vaibhav Antil. Mr. Goldberg stated, '“although several enforcement actions have targeted websites, mobile apps are also subject to all privacy laws'” He noted how it’s no longer enough for companies to rely on privacy vendors for compliance but must practice due diligence. Mr. Goldberg reviewed California enforcement actions against Honda, Todd Snyder, and Healthline.
“With all three of these examples, ‘these are not companies that did nothing,” he said. ‘These are companies that had measures in place, that had actually used a vendor to implement them, but the way that it was configured was not tracking the law perfectly.’” He also pointed out how enforcements and fines are rising. View Article. (Registration required.)
July 31 2025
Data Privacy Roundup
The AdExchanger newsletter quotes Daniel M. Goldberg, highlighting key privacy enforcement trends. He provided an example of how opting in cookie tracking by clicking a bold “Allow All” button contrasted with declining tracing, which required a more involved two-step process. Mr. Goldberg pointed out that regulators saw this process as a “potential dark pattern.” “‘Symmetry of choice is the idea that it should be just as easy to accept as it is to reject,’” Goldberg said. ‘It’s an area regulators are looking very, very closely at.’” He also noted dark pattern fines, especially with the CPPA could become substantially larger. He underscored due diligence in programs, referencing recent privacy enforcement setttlements and fines. “‘All these cases involve vendor solutions that did not work,’ Goldberg said. ‘In almost all of them, the company did have privacy compliance in place; it just wasn’t working.’” View Article
July 25 2025
