Press Releases

April 6th, 2023

Frankfurt Kurnit Represents Prodject LLC in its Sale to The Independents Group, Inc.

New York (April 6, 2023) New York-based Prodject LLC (“Prodject”), the renowned creative agency specializing in brand strategy, design and execution for events and content in fashion, music, art, and popular culture, was acquired by The Independents Group, Inc., a global marketing and communications company. Founded in 2011 by Keith Baptista, Jihye Song and Tobias Armstrong, Prodject has established itself as a leading creative agency for high end clients such as Cartier, Prada, Chanel, and Gucci, and is the driving force behind the MET Gala.

“This is the type of corporate transaction at which we excel,” said Frankfurt Kurnit Partner Michael Williams. “There are very few law firms that can combine the fashion and event planning world with M&A and tax expertise in a way that we were able to provide to Prodject here.”

The core Frankfurt Kurnit team advising Prodject consisted of Michael Williams (fashion), Jay Rand (corporate), Lee Silver (corporate), Jeff Marks (tax), with assistance from Larry Welch (real estate), Wendy Stryker (employment), and Rachel Santori (IP and trademarks).