Sign Up for Alerts
Sign up to receive receive industry-specific emails from our legal team.
Sign Up for Alerts
We provide tailored, industry-specific legal updates to our clients and other friends of the firm.
Areas of Interest
June 22nd, 2010
FTC Issues Revised Endorsement Guides
After a lengthy and closely-watched review process, the Federal Trade Commission recently issued revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" ("the Guides"). Last updated about thirty years ago, the revised Guides include important changes that will have significant impact on many widely-used advertising practices. The revisions include guidance on a number of issues, including using endorsements to promote non-typical product performance, celebrity endorsements, expert endorsements, and endorsements in new forms of media.
If you have any questions about the Guides or any other advertising issues, please contact Jeffrey A. Greenbaum or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
What the Advertising Industry Can Learn from Kim Kardashian’s Settlement with the SEC
On October 3, 2022, the Securities and Exchange Commission (SEC) announced that it entered into a $1.26 million settlement with Kim Kardashian over her social media promotion of the EMAX token without disclosing payment she received from token issuer, EthereumMax. The matter provides important lessons for advertisers. Read more.
October 10 2022
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
