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February 6th, 2013
FTC Sanctions Ad Network for History Sniffing
The FTC complaint states that depending on the domains a consumer visited, Epic assigned the consumer an advertising interest segment. These interest segments included categories such as "Incontinence," "Arthritis," "Memory Improvement," and "Pregnancy-Fertility Getting Pregnant." After an interest segment was assigned, Epic targeted ads to consumers based on those interests.
If you have any questions about this FTC action, or about any other advertising law issues, please contact Greg Boyd at (212) 826 5581 or email@example.com, or any other member of the Frankfurt Kurnit Advertising, Marketing and Public Relations Group.
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Other Advertising Law Alerts
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
FTC Issues a $2 Million Reminder to Ad Agencies
The Federal Trade Commission ("FTC") and the State of Maine have announced a $2 million dollar settlement with ad agency Marketing Architects, Inc. ("MAI") for deceptive weight-loss claims. Read more.
February 12 2018