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March 8th, 2011
FTC Seeks to Examine Self-Regulatory Efforts of Alcohol Beverage Manufacturers
The Federal Trade Commission has announced that it plans to conduct a new study of the self-regulatory efforts of the alcoholic beverage industry. The study would serve as the foundation for the FTC's fourth major report on the efficacy of voluntary industry guidelines designed to reduce alcoholic beverage advertising and marketing to an underage audience.
The FTC plans to explore alcoholic beverage company compliance with: "voluntary advertising placement provisions, sales, and marketing expenditures"; "the status of third-party review of complaints regarding compliance with voluntary advertising codes;" and "industry data-collection practices. According to the FTC's federal register notice, the FTC plans to seek information from the U.S. parent companies of up to fourteen advertisers of beer, wine, or distilled spirits.
The FTC is currently seeking comments on the proposal. The deadline for submission of comments is on or before April 26, 2011. After the public comment period expires, federal law requires the FTC to seek and receive clearance from the Office of Management and Budget (OMB) before undertaking the study.
Read FTC's - "Federal Register Notice".
Read full FTC press release - "FTC Seeks Public Comment on Proposed Information Requests to Alcohol Beverage Manufacturers".
For more information on this notice, or on any other advertising or marketing law issues, please contact Jeff Greenbaum at (212) 826 5525 or jgreenbaum@fkks.com, or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
What the Advertising Industry Can Learn from Kim Kardashian’s Settlement with the SEC
On October 3, 2022, the Securities and Exchange Commission (SEC) announced that it entered into a $1.26 million settlement with Kim Kardashian over her social media promotion of the EMAX token without disclosing payment she received from token issuer, EthereumMax. The matter provides important lessons for advertisers. Read more.
October 10 2022
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
