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May 27th, 2011
FTC to Update its Guidance about Disclosures in Online Advertising
The Federal Trade Commission ("FTC") announced yesterday that it is updating "Dot Com Disclosures: Information about Online Advertising," its guidance document that advises businesses on how federal advertising law applies to advertising and sales on the Internet. The current "Dot Com Disclosures" guidance is available here. The FTC announced that it is seeking public comment about how its guidance should be modified to reflect the dramatic changes in the online world since the "Dot Com Disclosures" guidance was first published in 2000. Comments are due by July 11, 2011.
In announcing the proposed revisions, the FTC noted that when the guidance was first released, "mobile marketing was just a vision, there was not an 'App' economy, the use of 'pop-up blockers' was not widespread, and online social networking was nowhere as sophisticated or extensive as it is today." The FTC is seeking comment on a number of issues, including how the guidance should be revised to address mobile marketing and affiliate marketing.
If you have any questions about the FTC's announcement, please contact Jeffrey A. Greenbaum at (212) 826 5525 or jgreenbaum@fkks.com, or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
What the Advertising Industry Can Learn from Kim Kardashian’s Settlement with the SEC
On October 3, 2022, the Securities and Exchange Commission (SEC) announced that it entered into a $1.26 million settlement with Kim Kardashian over her social media promotion of the EMAX token without disclosing payment she received from token issuer, EthereumMax. The matter provides important lessons for advertisers. Read more.
October 10 2022
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
