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July 31st, 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Blockchain Technology Group Co-Chair Jeremy S. Goldman, is quoted in the article, “Future or Fad: Will Headless Brands Rewrite the Book on Branding?” published by Culture3. The article discusses the rising popularity of “headless brands” in the blockchain community and the value proposition created from shared ownership of IP. Jeremy is quoted saying, “NFT IP assets can inspire waves of creativity ‘to create new, expressive works’ which are nonetheless tied more obviously to the original IP.” He adds that with comic books, where at the conferences “in between the juggernauts of official franchises are aisles and aisles of fan fiction, none of which is licensed, but they are embraced because they drive ticket sales for the real collections.”
In conclusion, Jeremy notes that by making it possible to license unofficial upstarts with official licensors at scale, NFTs can grow a brand’s entire pie, as well as making it easy for revenue from that fan fiction to be shared with the original franchise.
Read the full article here.
Other Quoted
‘Trump Too Small’ Opinion Leaves Some Justices, Attys Vexed
Law360 quotes Kimberly M. Maynard on the recent 'Trump Too Small' apparel trademark that the U.S. Supreme Court unanimously concluded was not a free speech violation. View Article
June 14 2024
Addiction-Treatment Startups Are Raking in VC Money—and Amassing Millions in Fines
Inc. Magazine quotes Daniel M. Goldberg on the recent explosion of venture funding in addiction treatment startups and the various legal and privacy concerns that come with building technology that has outpaced the scope of current regulations. (Behind paywall) View Article
June 11 2024
Rachel Sennott’s HBO comedy pilot welcomes 4 new cast members
Variety mentions Frankfurt Kurnit as counsel to actor, writer, and producer Jordan Firstman, who will join Odessa A'zion, Miles Robbins, and True Whitaker in Rachel Sennott's upcoming HBO comedy pilot. View Article
June 10 2024