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Areas of Interest
July 31st, 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Blockchain Technology Group Co-Chair Jeremy S. Goldman, is quoted in the article, “Future or Fad: Will Headless Brands Rewrite the Book on Branding?” published by Culture3. The article discusses the rising popularity of “headless brands” in the blockchain community and the value proposition created from shared ownership of IP. Jeremy is quoted saying, “NFT IP assets can inspire waves of creativity ‘to create new, expressive works’ which are nonetheless tied more obviously to the original IP.” He adds that with comic books, where at the conferences “in between the juggernauts of official franchises are aisles and aisles of fan fiction, none of which is licensed, but they are embraced because they drive ticket sales for the real collections.”
In conclusion, Jeremy notes that by making it possible to license unofficial upstarts with official licensors at scale, NFTs can grow a brand’s entire pie, as well as making it easy for revenue from that fan fiction to be shared with the original franchise.
Read the full article here.
Other Quoted
Wary of Rising Plastic Concerns, More Brands Are Turning to Compostable Disposables
AdWeek quotes Jeffrey A. Greenbaum on the ever-mounting plastic pollution problem and the infrastructure challenges associated with recycling bio-based plastics. Read more.
September 5 2023
Did the SEC Just Declare War on NFTs?
Decrypt and Cryptosaurus quote Jeremy S. Goldman on the SEC’s first-ever enforcement action over the sale of NFTs. Read more.
August 29 2023
#FromTheFrontLines: These Entertainment Lawyers Break Down What Black Creatives Are Striking For
Essence spoke with Marcie Cleary on the WGA and SAG-AFTRA strikes over ongoing labor disputes with the Alliance of Motion Picture and Television Producers. View Article
August 18 2023
