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Areas of Interest
July 31st, 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Blockchain Technology Group Co-Chair Jeremy S. Goldman, is quoted in the article, “Future or Fad: Will Headless Brands Rewrite the Book on Branding?” published by Culture3. The article discusses the rising popularity of “headless brands” in the blockchain community and the value proposition created from shared ownership of IP. Jeremy is quoted saying, “NFT IP assets can inspire waves of creativity ‘to create new, expressive works’ which are nonetheless tied more obviously to the original IP.” He adds that with comic books, where at the conferences “in between the juggernauts of official franchises are aisles and aisles of fan fiction, none of which is licensed, but they are embraced because they drive ticket sales for the real collections.”
In conclusion, Jeremy notes that by making it possible to license unofficial upstarts with official licensors at scale, NFTs can grow a brand’s entire pie, as well as making it easy for revenue from that fan fiction to be shared with the original franchise.
Read the full article here.
Other Quoted
Pay Attention to the Delete Act (Even If You Don’t Think You’re A Data Broker)
AdExchanger quotes Daniel M. Goldberg in an article on California’s Delete Act, noting data brokers are required to register by January 31. He explains the definition of data broker extends to any company that collects and sells personal data about consumers, which includes companies using third-party data for targeted advertising. Mr Goldberg also anticipates more enforcement in 2025. View Article
January 21 2025
Understanding Interactive Entertainment
Games Industry Law Summit quotes S. Gregory Boyd and Sean F. Kane on two decades shaping video game law. The discussion covers key insights on industry evolution and emerging legal challenges. View Article
December 30 2024
Advertising Opt Outs Drive New Privacy Strategies in 2025
Cybersecurity Law Report quotes Daniel M. Goldberg in an article on how the advertising industry is facing greater scrutiny from state attorneys general as more people opt out of targeted ads. Speaking on a California Lawyers Association (CLA) panel, Mr. Goldberg noted how adtech is now a key focus for regulators. Due to the extensive marketing of many companies, privacy program leaders across industries must assess the impact of adtech on their companies and mititgate risks. View article (available through trial or paid subscription).
December 18 2024
