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Areas of Interest
July 31st, 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Blockchain Technology Group Co-Chair Jeremy S. Goldman, is quoted in the article, “Future or Fad: Will Headless Brands Rewrite the Book on Branding?” published by Culture3. The article discusses the rising popularity of “headless brands” in the blockchain community and the value proposition created from shared ownership of IP. Jeremy is quoted saying, “NFT IP assets can inspire waves of creativity ‘to create new, expressive works’ which are nonetheless tied more obviously to the original IP.” He adds that with comic books, where at the conferences “in between the juggernauts of official franchises are aisles and aisles of fan fiction, none of which is licensed, but they are embraced because they drive ticket sales for the real collections.”
In conclusion, Jeremy notes that by making it possible to license unofficial upstarts with official licensors at scale, NFTs can grow a brand’s entire pie, as well as making it easy for revenue from that fan fiction to be shared with the original franchise.
Read the full article here.
Other Quoted
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
September 27 2024
More and More Artists Want Trump to Stop Using Their Music. They Face a Costly Fight
NPR quotes Jacqueline Charlesworth on the music lawsuits against Donald Trump, following White Stripes' becoming the latest band to sue Trump for unauthorized use of copyrighted material in his campaign to become president. She notes the sheer volume of complaints against Trump for his music selections may be a record. Ms. Charlesworth also distinguishes claims of transformative use from just using music to promote a campaign. View Article
September 17 2024
SEC Is Coming After OpenSea—These Are the NFTs That Could Be in Trouble
Decrypt quotes Jeremy S. Goldman on how far-reaching the SEC's push into the NFT market might become following the SEC's anticipated lawsuit against NFT marketplace, OpenSeas. View Article
September 9 2024
