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Areas of Interest
July 31st, 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Blockchain Technology Group Co-Chair Jeremy S. Goldman, is quoted in the article, “Future or Fad: Will Headless Brands Rewrite the Book on Branding?” published by Culture3. The article discusses the rising popularity of “headless brands” in the blockchain community and the value proposition created from shared ownership of IP. Jeremy is quoted saying, “NFT IP assets can inspire waves of creativity ‘to create new, expressive works’ which are nonetheless tied more obviously to the original IP.” He adds that with comic books, where at the conferences “in between the juggernauts of official franchises are aisles and aisles of fan fiction, none of which is licensed, but they are embraced because they drive ticket sales for the real collections.”
In conclusion, Jeremy notes that by making it possible to license unofficial upstarts with official licensors at scale, NFTs can grow a brand’s entire pie, as well as making it easy for revenue from that fan fiction to be shared with the original franchise.
Read the full article here.
Other Quoted
AI Governance Strategies for Privacy Pros
Cybersecurity Law Report quotes Daniel M. Goldberg on the current AI legal landscape and how to practically approach AI governance. View Article
April 19 2024
Contradictory CIPA Rulings Leave Both Sides Saying They’re Right
Daily Journal quotes Jeremy S. Goldman on recent CIPA rulings in Los Angeles courts that reveal a conflicting landscape, where opposing interpretations have left both sides claiming legitimacy. View Article
April 8 2024
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024