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Areas of Interest
May 31st, 2023
Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim" published by AdWeek. The article discusses the FTC's updated Green Guides guidance which discourages brands from misleading consumers through false advertising. The U.S. joins the EU and U.K. in regulating green claims and increasing scrutiny. Jeff is quoted saying, "The Green Guides review will highlight certain issues of concern in the marketplace, and that may lead consumers to bring claims under state law based on those issues.”
Jeff notes, "Laws pertaining to greenwashing have an ultimate agenda to discourage advertisers from marketing misleading claims. While the goals for the EU’s Green Claims Directive and the FTC’s Green Guides may align, anyone marketing across borders will have to consider different laws in different countries.”
Read the full article here. (Behind paywall)
Other Quoted
Pay Attention to the Delete Act (Even If You Don’t Think You’re A Data Broker)
AdExchanger quotes Daniel M. Goldberg in an article on California’s Delete Act, noting data brokers are required to register by January 31. He explains the definition of data broker extends to any company that collects and sells personal data about consumers, which includes companies using third-party data for targeted advertising. Mr Goldberg also anticipates more enforcement in 2025. View Article
January 21 2025
Understanding Interactive Entertainment
Games Industry Law Summit quotes S. Gregory Boyd and Sean F. Kane on two decades shaping video game law. The discussion covers key insights on industry evolution and emerging legal challenges. View Article
December 30 2024
Advertising Opt Outs Drive New Privacy Strategies in 2025
Cybersecurity Law Report quotes Daniel M. Goldberg in an article on how the advertising industry is facing greater scrutiny from state attorneys general as more people opt out of targeted ads. Speaking on a California Lawyers Association (CLA) panel, Mr. Goldberg noted how adtech is now a key focus for regulators. Due to the extensive marketing of many companies, privacy program leaders across industries must assess the impact of adtech on their companies and mititgate risks. View article (available through trial or paid subscription).
December 18 2024
