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Areas of Interest
May 31st, 2023
Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim" published by AdWeek. The article discusses the FTC's updated Green Guides guidance which discourages brands from misleading consumers through false advertising. The U.S. joins the EU and U.K. in regulating green claims and increasing scrutiny. Jeff is quoted saying, "The Green Guides review will highlight certain issues of concern in the marketplace, and that may lead consumers to bring claims under state law based on those issues.”
Jeff notes, "Laws pertaining to greenwashing have an ultimate agenda to discourage advertisers from marketing misleading claims. While the goals for the EU’s Green Claims Directive and the FTC’s Green Guides may align, anyone marketing across borders will have to consider different laws in different countries.”
Read the full article here. (Behind paywall)
Other Quoted
What Cannes Lions Can Teach Us About Advertising’s Most Important Customer
Cannes Lions brought important conversations to the stage about advertising’s most important stakeholder: the public. Read more.
July 2 2026
Global Brands Join Forces at Cannes to Champion Responsible Influencer Marketing
Hannah E. Taylor is quoted in the Wine Industry Network article covering the panel discussion, "#Ad to Impact: Embracing Responsibility, Empowering Creativity, Expanding Influence," held during Cannes Lions. Read more.
June 25 2026
The State of Google Consent Mode
Daniel M. Goldberg is quoted in Privado AI’s report, “The State of Google Consent Mode,” which examines how Google Consent Mode is increasing compliance risk for the top 250 websites. Read more.
June 22 2026
