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Areas of Interest
November 12th, 2022
How an Ad Tech Firm Co-opted IAB Europe’s Transparency and Consent Framework to Collect Fingerprinting Data
Privacy & Data Security Chair Daniel M. Goldberg is quoted in the article, “How an Ad Tech Firm Co-opted IAB Europe’s Transparency and Consent Framework to Collect Fingerprinting Data” published by Digiday. The article discusses Confiant, the ad security monitoring company that detected an ad tech company exploiting the framework to collect information on people in the U.S. Daniel is quoted saying, “The brand is responsible for any type of tracking technology that is on its site. The brand is the gatekeeper. So Voldrakus somehow or another is able to get data from the site, and so under the law, very technically speaking, the brand could be held liable for the data that is collected and pass[ed] to Voldrakus.”
Read the full article here.
Other Quoted
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
February 27 2024
Don’t Accidentally Pick Up Clients At The Family Reunion
Above the Law quotes Khasim Lockhart on how to walk the thin line between maintaining family relationships and creating attorney-client ones. View Article
January 31 2024