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June 3rd, 2022
Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?
Advertising Partner Jeffrey A. Greenbaum’s article, “Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?” was published in the May/June 2022 issue of IP Litigator. The article examines the long-running dispute between Bimbo Bakeries and United States Bakery over its tagline, "Fresh. Local. Quality." Jeff explains why United States Bakery's use of the term "local" was not actionable under the Lanham Act.
Read the full article here.
Other Published Articles
Chambers Advertising & Marketing 2025: A Chambers Global Practice Guide
Jeffrey A. Greenbaum served as contributing editor of the Chambers and Partners: Advertising & Marketing 2025: A Global Practice Guide and Katelyn J. Patton authored the USA chapter. The guide provides the latest legal information on advertising law and regulatory bodies; advertising claims, including deceptive claims, substantiation, endorsements, environmental claims and “dark patterns”; comparative advertising and ambush marketing; digital/social media; privacy issues; AI; and product compliance. View Article
November 10 2025
A Call for Pro Bono Work in Lieu of Nationwide Injunctions
The New York Law Journal published Richard P. Swanson and Ronald C. Minkoff’s commentary, “A Call for Pro Bono Work in Lieu of Nationwide Injunctions.” In considering the impact of the U.S. Supreme Court decision in Trump v. CASA (No. 24A884) on nationwide injunctions to enforce constitutional and statutory rights, the co-authors propose "that law firms engage in a large-scale pro bono effort to pursue individual claims whenever appropriate to secure important rights..." Mr. Swanson is the New York County Lawyers Association (NYCLA) President and Mr. Minkoff is the President-Elect. View article. (Behind paywall).
July 24 2025
2nd Circ. Limits VPPA Liability, But Caveats Remain
Law360 published Caren Decter and Michael Salik’s article, “2nd Circ. Limits VPPA Liability, But Caveats Remain.” View Article
June 2 2025
