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Areas of Interest
June 3rd, 2022
Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?
Advertising Partner Jeffrey A. Greenbaum’s article, “Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?” was published in the May/June 2022 issue of IP Litigator. The article examines the long-running dispute between Bimbo Bakeries and United States Bakery over its tagline, "Fresh. Local. Quality." Jeff explains why United States Bakery's use of the term "local" was not actionable under the Lanham Act.
Read the full article here.
Other Published Articles
Chambers Advertising & Marketing 2025: A Chambers Global Practice Guide
Jeffrey A. Greenbaum served as contributing editor of the Chambers and Partners: Advertising & Marketing 2025: A Global Practice Guide, Katelyn J. Patton authored the "Law and Practice" USA chapter, and Matthew Vittone authored the "Trends and Developments" USA chapter. Read more.
November 10 2025
A Call for Pro Bono Work in Lieu of Nationwide Injunctions
The New York Law Journal published Richard P. Swanson and Ronald C. Minkoff’s commentary, “A Call for Pro Bono Work in Lieu of Nationwide Injunctions.” Read more.
July 24 2025
2nd Circ. Limits VPPA Liability, But Caveats Remain
Law360 published Caren Decter and Michael Salik’s article, “2nd Circ. Limits VPPA Liability, But Caveats Remain.” View Article
June 2 2025
