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Areas of Interest
June 3rd, 2022
Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?
Advertising Partner Jeffrey A. Greenbaum’s article, “Is a Claim That a Product is Made Locally Actionable Under the Lanham Act?” was published in the May/June 2022 issue of IP Litigator. The article examines the long-running dispute between Bimbo Bakeries and United States Bakery over its tagline, "Fresh. Local. Quality." Jeff explains why United States Bakery's use of the term "local" was not actionable under the Lanham Act.
Read the full article here.
Other Published Articles
Fordham Intellectual Property, Media and Entertainment Journal
Michael Ling's article "This Much Fun Should Be Illegal!" was published in Fordham University School of Law's Intellectual Property, Media and Entertainment Journal (IPLJ) within the "Protecting What's Yours: Rights, Risks, and Realities in IP and Entertainment" section (Vol. 35, Issue 3). View Article
April 23 2025
Top 5 impacts of the new COPPA Rule
Maria Nava is a contributor to IAPP's analysis of the amended COPPA Rule, outlining five key areas for companies planning their compliance strategies to focus on. View Article
February 14 2025
Chambers and Partners: Advertising & Marketing 2024 Global Practice Guide, “Trends and Developments”
Matthew R.D. Vittone authored the USA chapter of “Trends and Developments” in the Chambers and Partners: Advertising & Marketing 2024 Global Practice Guide. It explains the latest in advertising law including a review of recent FTC positions. The analysis covers junk fees, artificial intelligence, dark patterns, influencers, online disclosures, fake reviews, and testimonials. View Article
January 10 2025
