February 10th, 2022

Jeffrey A. Greenbaum in IAA LeadersView 2022 Forecast


The International Advertising Association (IAA) includes Managing Partner Jeffrey A. Greenbaum in their, “IAA LeadersView Forecast 2022” campaign where experts in the industry share their predictions on what the year will bring and how brands should rethink their 2022 marketing strategies in response. Jeff’s prediction, “Increased concerns about protecting the earth is going to lead to marketers increasing their reliance on environmental marketing claims, which will, in turn, lead to new rules and increased enforcement from regulators and from our advertising self-regulatory bodies.”

Learn more here.