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Areas of Interest
July 6th, 2023
New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices" published by The Wall Street Journal. The article discusses the new FTC guidelines for endorsements, which advises businesses on ensuring all users see that a post is sponsored clearly. Jeff is quoted saying, "The FTC has long accepted many of marketers’ standard disclosure methods as sufficient, but the new guidelines make clear that this is no longer the case by going into greater detail about what they must do to avoid potential penalties."
The updated guidelines offer additional details and specific points for influencers to disclose relationships with the brands they mention. Jeff notes, "For an online disclosure to be effective, it needs to be unavoidable [under the new guidelines]. This is a big change in terms of what advertisers are required to do.”
Read the full article here.
Other Quoted
Wary of Rising Plastic Concerns, More Brands Are Turning to Compostable Disposables
AdWeek quotes Jeffrey A. Greenbaum on the ever-mounting plastic pollution problem and the infrastructure challenges associated with recycling bio-based plastics. Read more.
September 5 2023
Did the SEC Just Declare War on NFTs?
Decrypt and Cryptosaurus quote Jeremy S. Goldman on the SEC’s first-ever enforcement action over the sale of NFTs. Read more.
August 29 2023
#FromTheFrontLines: These Entertainment Lawyers Break Down What Black Creatives Are Striking For
Essence spoke with Marcie Cleary on the WGA and SAG-AFTRA strikes over ongoing labor disputes with the Alliance of Motion Picture and Television Producers. View Article
August 18 2023
