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Areas of Interest
July 6th, 2023
New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices" published by The Wall Street Journal. The article discusses the new FTC guidelines for endorsements, which advises businesses on ensuring all users see that a post is sponsored clearly. Jeff is quoted saying, "The FTC has long accepted many of marketers’ standard disclosure methods as sufficient, but the new guidelines make clear that this is no longer the case by going into greater detail about what they must do to avoid potential penalties."
The updated guidelines offer additional details and specific points for influencers to disclose relationships with the brands they mention. Jeff notes, "For an online disclosure to be effective, it needs to be unavoidable [under the new guidelines]. This is a big change in terms of what advertisers are required to do.”
Read the full article here.
Other Quoted
https://www.law.com/corpcounsel/2025/12/12/ftc-weighs-petition-to-revive-click-to-cancel-rule/
Law.com quoted Holly Melton was quoted in a Law.com in an article discussing the Federal Trade Commission's consideration of a petition to revive the "Click to Cancel" rule. Ms. Melton analyzed the FTC's potential next steps following the rule's invalidation by the Eighth Circuit Court of Appeals. She noted that when Amazon agreed to pay $2.5 billion in September to settle allegations of deceptive Prime subscription practices, the settlement document included language indicating that any future rulemaking on subscription cancellations would supersede the agreement's provisions. Mr. Melton emphasized that this language "reads like a deliberate placeholder—future-proofing the settlement for the reappearance of click to cancel," suggesting the commission anticipates reviving the rule in some form. She advised that businesses should maintain compliance with the rule's underlying principles, stating that "for advertisers and subscription-based businesses, the path forward is clear: provide transparent disclosures, obtain affirmative consent, and make cancellation as effortless as sign-up." Read the full article on the “Click to Cancel” rule here. ( Behind paywall).
December 18 2025
Challenges in Opt-Out Design and Children’s Privacy Highlighted by Sling TV’s Settlement With California AG
Cybersecurity Law Report quoted Daniel Goldberg regarding California AG Rob Bonta's $530,000 settlement with Sling TV for CCPA violations related to opt-out processes and children's privacy protections. Read more.
December 1 2025
Game Companies Must be Flexible to Comply with Changing Laws
Emma Smizer was recently featured as a panelist at GamesBeat Next 2025 and quoted in a GamesBeat article discussing global regulatory compliance and its impact on the gaming industry. Read more.
November 25 2025
