Quoted

July 6th, 2023

New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices

Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices" published by The Wall Street Journal. The article discusses the new FTC guidelines for endorsements, which advises businesses on ensuring all users see that a post is sponsored clearly. Jeff is quoted saying, "The FTC has long accepted many of marketers’ standard disclosure methods as sufficient, but the new guidelines make clear that this is no longer the case by going into greater detail about what they must do to avoid potential penalties."

The updated guidelines offer additional details and specific points for influencers to disclose relationships with the brands they mention. Jeff notes, "For an online disclosure to be effective, it needs to be unavoidable [under the new guidelines]. This is a big change in terms of what advertisers are required to do.”

Read the full article here.