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Areas of Interest
July 6th, 2023
New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices" published by The Wall Street Journal. The article discusses the new FTC guidelines for endorsements, which advises businesses on ensuring all users see that a post is sponsored clearly. Jeff is quoted saying, "The FTC has long accepted many of marketers’ standard disclosure methods as sufficient, but the new guidelines make clear that this is no longer the case by going into greater detail about what they must do to avoid potential penalties."
The updated guidelines offer additional details and specific points for influencers to disclose relationships with the brands they mention. Jeff notes, "For an online disclosure to be effective, it needs to be unavoidable [under the new guidelines]. This is a big change in terms of what advertisers are required to do.”
Read the full article here.
Other Quoted
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
September 27 2024
More and More Artists Want Trump to Stop Using Their Music. They Face a Costly Fight
NPR quotes Jacqueline Charlesworth on the music lawsuits against Donald Trump, following White Stripes' becoming the latest band to sue Trump for unauthorized use of copyrighted material in his campaign to become president. She notes the sheer volume of complaints against Trump for his music selections may be a record. Ms. Charlesworth also distinguishes claims of transformative use from just using music to promote a campaign. View Article
September 17 2024
SEC Is Coming After OpenSea—These Are the NFTs That Could Be in Trouble
Decrypt quotes Jeremy S. Goldman on how far-reaching the SEC's push into the NFT market might become following the SEC's anticipated lawsuit against NFT marketplace, OpenSeas. View Article
September 9 2024
