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May 9th, 2011
New Proposed Guidelines on Food Marketing Designed to Combat Childhood Obesity
In a groundbreaking effort to combat childhood obesity, a working group of four federal agencies (the FTC, the Food and Drug Administration, the Center for Disease Control and Prevention, and the U.S. Department of Agriculture) released for public comment a set of proposed voluntary principles. The proposed principles are designed to encourage children to choose foods that contribute to a healthful diet and to minimize the consumption of foods that could have a negative impact on health or weight.
The draft principles recommend that the food industry make significant improvements in the nutritional quality of foods marketed to children by reformulating all food products within the categories most heavily marketed directly to children in order to meet two basic nutrition principles:
- make a meaningful contribution to a healthful diet; and
- minimize the content of nutrients that could have a negative impact on health and weight.
The proposed principles will be subject to public comment for 45 days, until June 12, 2011, at which point a final report will be submitted to Congress.
If you have any questions about the proposed nutrition principles, please contact Claudine Wilson at (212) 705 4842 or firstname.lastname@example.org, Jeffrey A. Greenbaum at (212) 826-5525 or email@example.com, or any other member of the Frankfurt Kurnit Advertising Group.
Disclaimer. This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.
Other Advertising Law Alerts
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
FTC Issues a $2 Million Reminder to Ad Agencies
The Federal Trade Commission ("FTC") and the State of Maine have announced a $2 million dollar settlement with ad agency Marketing Architects, Inc. ("MAI") for deceptive weight-loss claims. Read more.
February 12 2018