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Areas of Interest
July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
Automated Content Recognition Technology Takes Privacy Enforcement Spotlight
The IAPP quotes Andrew Folks in its coverage of Texas’ lawsuits over automated content recognition technology. Read more.
January 26 2026
Don’t Let These Privacy Shifts Blindside You In 2026
AdExchanger quoted Holly Melton in an article examining the significant privacy and regulatory shifts expected to reshape the digital advertising landscape in 2026. Read more.
January 7 2026
FTC Weighs Petition to Revive ‘Click to Cancel’ Rule
Holly Melton was quoted in a Law.com in an article discussing the Federal Trade Commission's consideration of a petition to revive the "Click to Cancel" rule. Read more.
December 18 2025
