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July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
Advertising Opt Outs Drive New Privacy Strategies in 2025
Cybersecurity Law Report quotes Daniel M. Goldberg in an article on how the advertising industry is facing greater scrutiny from state AGs as more people opt out of targeted ads. The report covers Google’s backtracking on plans to block third-parties’ tracking cookies amidst adtech’s adoption of cookieless personal identifiers; upcoming legal decisions; and compliance areas that adtech should consider in the coming year. View article. (Behind paywall. Contact author Matt Fleischer-Black for complimentary PDF.)
December 18 2024
The Biggest Copyright Decisions of 2024
Law360 quotes Jacqueline Charlesworth on the Hachette Book Group Inc. v. Internet Archive lawsuit, in which the Second Circuit affirmed a Manhattan federal judge’s ruling that a nonprofit’s scanning books to a create e-books was not fair use. (Behind paywall) View Article
December 17 2024
Deciphering the New CPPA Proposed Regulations for Data Brokers
Cybersecurity Law Report quotes Daniel M. Goldberg on the CPPA's proposed regulations that expand upon and clarify key provisions of the Delete Act, broadening the universe of what entities constitute a data broker. (Behind paywall) View Article
December 12 2024
