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Areas of Interest
July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
February 27 2024
Don’t Accidentally Pick Up Clients At The Family Reunion
Above the Law quotes Khasim Lockhart on how to walk the thin line between maintaining family relationships and creating attorney-client ones. View Article
January 31 2024