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Areas of Interest
July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
Adweek quotes Jeffrey A. Greenbaum on the FTC's new guidance on environmental claims. Read more.
March 28 2023
Jeremy S. Goldman on Movies Inc: The Business of Film Podcast
Jeremy S. Goldman is a guest on Movies Inc: The Business of Film podcast discussing NFTs in the film and entertainment space. Read more.
March 16 2023
Top NY Judge Misled Lawmakers To Justify DiFiore’s Detail
Law360 quotes Ronald C. Minkoff on the testimony by acting Chief Administrative Judge Tamiko Amaker about the warranty of former Chief Judge Janet DiFiore’s multimillion-dollar security detail. Read more.
March 8 2023
