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Areas of Interest
July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
AI Governance Strategies for Privacy Pros
Cybersecurity Law Report quotes Daniel M. Goldberg on the current AI legal landscape and how to practically approach AI governance. View Article
April 19 2024
Contradictory CIPA Rulings Leave Both Sides Saying They’re Right
Daily Journal quotes Jeremy S. Goldman on recent CIPA rulings in Los Angeles courts that reveal a conflicting landscape, where opposing interpretations have left both sides claiming legitimacy. View Article
April 8 2024
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024