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July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
September 27 2024
More and More Artists Want Trump to Stop Using Their Music. They Face a Costly Fight
NPR quotes Jacqueline Charlesworth on the music lawsuits against Donald Trump, following White Stripes' becoming the latest band to sue Trump for unauthorized use of copyrighted material in his campaign to become president. She notes the sheer volume of complaints against Trump for his music selections may be a record. Ms. Charlesworth also distinguishes claims of transformative use from just using music to promote a campaign. View Article
September 17 2024
SEC Is Coming After OpenSea—These Are the NFTs That Could Be in Trouble
Decrypt quotes Jeremy S. Goldman on how far-reaching the SEC's push into the NFT market might become following the SEC's anticipated lawsuit against NFT marketplace, OpenSeas. View Article
September 9 2024
