July 2nd, 2026

The Fine Print: AI, Marketing & Brand Risk

Candice Kersh appears on the Mod Op podcast episode, “The Fine Print: AI, Marketing & Brand Risk,” hosted by Tessa Burg. The episode explores the challenges brands face as they increasingly adopt generative AI in their marketing efforts. Kersh warns, “I don’t think people understand the potential damages or liability that they could be exposing the company to,” highlighting the importance of understanding the risks associated with AI. Through their discussion, listeners gain a clearer understanding of AI contracts, copyright considerations, necessary guardrails, hidden risks in vendor agreements, and other key issues organizations should address to use AI responsibly and effectively.

Listen to the podcast on how to balance AI innocation with effective risk management and brand protection.