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March 28th, 2023
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "The FTC Is Updating Guidance on Environmental Claims. Here's What That Means" published by Adweek. The article discusses the FTC's new guidance on environmental claims, set to be issued at the end of the FTC's public comment period. Jeff is quoted saying, "That doesn't mean advertisers are completely in the dark or that they should take environmental claims lightly in the meantime. Just because it's not defined in the guides doesn't mean you should think you get a free pass on sustainability."
Jeff adds that advertisers should take great care in regards to the clues within the FTC's request for public comment. The agency asked for insights on claims related to carbon neutrality, climate change, recyclability, and compostability. He says, "There's nothing preventing the agency from taking enforcement action against a company for its misleading claims before the Green Guides are officially released."
In conclusion, Jeff says, “The FTC is sending pretty clear messages about the things that they care about. What marketers should be doing is thinking about how those issues impact their advertising, and they should start to take action now.”
Read the full article here.
Other Quoted
4 Takeaways From 1st Opinion on AI Training and Fair Use
Law 360 quotes Jacqueline Charlesworth on the Third Circuit ruling granting summary judgment to Thomson Reuters, in a case alleging tech startup ROSS Intelligence infringed copyrighted material from Thomson Reuters’ Westlaw platform to create a competing legal research tool. Ms. Charlesworth stated the ruling is significant because many AI companies are asserting transformative use, in interpreting The Andy Warhol Foundation v. Goldsmith case. (Behind paywall) View Article
February 13 2025
Thomson Reuters Prevails in Copyright Battle with AI Company
MediaDailyNews quotes Jeremy S. Goldman on the federal court decision that Ross Intelligence infringed Thomson Reuters’ copyright by training its services using Westlaw summaries, known as “headnotes.” Mr. Goldman states the ruling could impact lawsuits by other copyright owners over the use of their material to develop AI. However, he distinguishes some of the high-profile cases such as those against OpenAI in training ChatGPT. He notes OpenAI argues it did not copy material to compete with authors and publishers but to create its language model and technology. View Article
February 12 2025
What a Character
Boston College Law School Magazine quotes Jeffrey A. Greenberg in a profile of Michael Schiffer, founder of S2 Advertising Law, and the former legal director at Twitter. The article titled "What a Character" notes that Mr. Greenberg was on the hiring committee that recruited Mr. Schiffer to join Frankfurt Kurnit’s Advertising group, where he worked for more than 10 years. View Article
February 11 2025