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Areas of Interest
March 28th, 2023
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "The FTC Is Updating Guidance on Environmental Claims. Here's What That Means" published by Adweek. The article discusses the FTC's new guidance on environmental claims, set to be issued at the end of the FTC's public comment period. Jeff is quoted saying, "That doesn't mean advertisers are completely in the dark or that they should take environmental claims lightly in the meantime. Just because it's not defined in the guides doesn't mean you should think you get a free pass on sustainability."
Jeff adds that advertisers should take great care in regards to the clues within the FTC's request for public comment. The agency asked for insights on claims related to carbon neutrality, climate change, recyclability, and compostability. He says, "There's nothing preventing the agency from taking enforcement action against a company for its misleading claims before the Green Guides are officially released."
In conclusion, Jeff says, “The FTC is sending pretty clear messages about the things that they care about. What marketers should be doing is thinking about how those issues impact their advertising, and they should start to take action now.”
Read the full article here.
Other Quoted
The Television Academy’s Second Annual AI Summit Pushed Calm—and Concern
IndieWire quotes Andrew Folks who spoke on a panel of legal experts at the Television Academy’s AI Summit at the Saban Media Center in North Hollywood. The speakers addressed AI's impact on the industry and talent. Mr. Folks stated that privacy and copyright laws “are grappling” to address AI. He explained regulatory actions, and the application of copyright law. He also discussed litigation, including how OpenAI and Google in a government proposal argued that fair use protections apply to all copyrighted material used for AI purposes. The article noted, "over 400 A-List Hollywood power players condemned such an action." View Article
March 21 2025
ICAS Announces Winners of the 2025 Global Awards at Annual Meetings in Mumbai
ICAS quotes Jeffrey A. Greenbaum on the importance of advertising self-regulation in protecting consumers and guiding brands on best practices in advertising. An international independent jury of self-regulatory experts chaired by Jeff chose six winners that contribute to responsible marketing practices and a more effective and impactful self-regulatory system. View Article
March 18 2025
Vegas Lights, Industry Nights, and the Future of Games
DICE quotes Sean F. Kane on the legal implications of generative AI in video games, including intellectual property uncertainty, privacy and data risks, and shifting platform policies.
March 17 2025
