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March 28th, 2023
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "The FTC Is Updating Guidance on Environmental Claims. Here's What That Means" published by Adweek. The article discusses the FTC's new guidance on environmental claims, set to be issued at the end of the FTC's public comment period. Jeff is quoted saying, "That doesn't mean advertisers are completely in the dark or that they should take environmental claims lightly in the meantime. Just because it's not defined in the guides doesn't mean you should think you get a free pass on sustainability."
Jeff adds that advertisers should take great care in regards to the clues within the FTC's request for public comment. The agency asked for insights on claims related to carbon neutrality, climate change, recyclability, and compostability. He says, "There's nothing preventing the agency from taking enforcement action against a company for its misleading claims before the Green Guides are officially released."
In conclusion, Jeff says, “The FTC is sending pretty clear messages about the things that they care about. What marketers should be doing is thinking about how those issues impact their advertising, and they should start to take action now.”
Read the full article here.
Other Quoted
Experts: Ending Adequate Provision Would Shut Down Prescription Drug Ads
Jeffrey A. Greenbaum was quoted in the Regulatory Affairs Professionals Society (RAPS) article, "Experts: Ending Adequate Provision Would Shut Down Prescription Drug Ads." The article discusses the FDA's proposal to eliminate the "adequate provision" requirement in direct-to-consumer (DTC) prescription drug advertising, a change that experts say could effectively result in a de facto ban on prescription drug advertisements. Read more.
July 21 2026
What Cannes Lions Can Teach Us About Advertising’s Most Important Customer
Cannes Lions brought important conversations to the stage about advertising’s most important stakeholder: the public. Read more.
July 2 2026
Global Brands Join Forces at Cannes to Champion Responsible Influencer Marketing
Hannah E. Taylor is quoted in the Wine Industry Network article covering the panel discussion, "#Ad to Impact: Embracing Responsibility, Empowering Creativity, Expanding Influence," held during Cannes Lions. Read more.
June 25 2026
