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Areas of Interest
June 8th, 2022
The Metaverse is Brought to You By…
Advertising and Blockchain Technology Partner Hannah Taylor is quoted in the article, “The Metaverse is Brought to You By…” published by SuperRare Magazine. The article covers the ways well-known brands are diving into blockchain projects.
Some have concerns about metaverse advertising. Mark van Rijmenam, author of “Step Into The Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy,” is concerned bots or imposters will create digital clones others. He speaks to Hannah who is quoted saying that California has instituted a bot law which has already been implemented. For example Hannah says, “You see this a lot in the chatbot context, like in an airline portal, where they usually say something like, ‘Hi, I’m Hannah, a digital assistant here to help you.’ It’s required by law in certain contexts to disclose that you are not human.”
Mark brings up an example about affiliate links and influencers in the metaverse. Hannah tells him, “People may think,” “‘we’ll create virtual influencers and because they’re not human, we’ll be able to get away with new stuff.’ And the law says, ‘no.’ CGI influencers raise the same issues. It’s just that the law is a tortoise and tech is a hare, and we as lawyers are left to apply the law of other contexts to this new universe.”
On Web3 Hannah adds, “I can totally see a future where these places are overrun, but they also have to make sure that people want to go there. As a consumer, I think you’re unlikely to want to interact in a world where you’re flooded with crappy content.”
Read full article here.
Other Quoted
An Influencer Gained Followers as She Documented Her Weight Loss. Then She Revealed She Was on a GLP-1
Hannah E. Taylor is quoted in The Wall Street Journal about social media influencer Janelle Rohner, who shared her weight loss progression with diet and lifestyle tips, selling a paid course on nutrition. When Ms. Rohner posted she was taking a medication used for weight reduction and diabetes, her critics questioned her the legality of her advertising and e-commerce. The article stated, “Hannah Taylor, deputy managing partner and a partner in the advertising, marketing and public relations group at law firm Frankfurt Kurnit Klein & Selz, said proving an influencer acted fraudulently is a high bar because many jurisdictions require showing that the defendant had an intent to deceive. False advertising is typically easier to prove. Taylor said if someone had purchased the course believing that it led to Rohner’s weight loss, when in fact the medicine was the cause, that could be a material omission that could subject the influencer to false advertising liability.” View article.
May 30 2025
Mubi’s $24M Bet Just Made Agents Bullish Again. Here’s Why
Hayden Goldblatt is quoted in The Ankler article on Mubi’s purchase of Lynne Ramsay's film, “Die, My Love,” and what it meant for the Cannes market. He’s interviewed on “the real lessons from Cannes.” View article. (Behind paywall)
May 27 2025
A Federal Judge Ordered OpenAI to Stop Deleting Data
Daniel M. Goldberg is quoted in an Adweek article, which reported that a federal judge has ordered OpenAI to stop deleting output data from ChatGPT. This was part of The New York Times lawsuit, alleging OpenAI engaged in copyright infringement “by using ‘millions’ of articles published by the newspaper to train its AI model, which now directly competes with the Times’ content as a result.” The judge’s order seeks to preserve evidence in the Times’ case. Mr. Goldberg addressed mulitple implications of the order, which requires OpenAI to hold more data than they normally would. "That could make OpenAI more susceptible to security breaches, or shake the trust of consumers who expected their chatbot records to be deleted. There are also potential implications regarding energy use, storage and environmental impact that the judge may not have considered when making the order, Goldberg said." He also noted the order would trigger people's concerns about what it means for working with large tecnology providers.
May 21 2025
