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June 8th, 2022
The Metaverse is Brought to You By…
Advertising and Blockchain Technology Partner Hannah Taylor is quoted in the article, “The Metaverse is Brought to You By…” published by SuperRare Magazine. The article covers the ways well-known brands are diving into blockchain projects.
Some have concerns about metaverse advertising. Mark van Rijmenam, author of “Step Into The Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy,” is concerned bots or imposters will create digital clones others. He speaks to Hannah who is quoted saying that California has instituted a bot law which has already been implemented. For example Hannah says, “You see this a lot in the chatbot context, like in an airline portal, where they usually say something like, ‘Hi, I’m Hannah, a digital assistant here to help you.’ It’s required by law in certain contexts to disclose that you are not human.”
Mark brings up an example about affiliate links and influencers in the metaverse. Hannah tells him, “People may think,” “‘we’ll create virtual influencers and because they’re not human, we’ll be able to get away with new stuff.’ And the law says, ‘no.’ CGI influencers raise the same issues. It’s just that the law is a tortoise and tech is a hare, and we as lawyers are left to apply the law of other contexts to this new universe.”
On Web3 Hannah adds, “I can totally see a future where these places are overrun, but they also have to make sure that people want to go there. As a consumer, I think you’re unlikely to want to interact in a world where you’re flooded with crappy content.”
Read full article here.
Jeremy S. Goldman on Movies Inc: The Business of Film Podcast
Jeremy S. Goldman is a guest on Movies Inc: The Business of Film podcast discussing NFTs in the film and entertainment space. Read more.
March 16 2023
Top NY Judge Misled Lawmakers To Justify DiFiore’s Detail
Law360 quotes Ronald C. Minkoff on the testimony by acting Chief Administrative Judge Tamiko Amaker about the warranty of former Chief Judge Janet DiFiore’s multimillion-dollar security detail. Read more.
March 8 2023
GRWM: Everything You Need to Know About the Growing World of Online Influencers and the Opportunities it Presents for Lawyers
Chambers Associate interviews Dorian Slater Thomas on the growing influencer market and what the rise has meant for lawyers representing influencer talent. Read more.
February 27 2023