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April 20th, 2012
Two Changes for Advertising Self-Regulators
There are two news items from the advertising industry’s self-regulatory arena.
First, the Council of Better Business Bureaus (CBBB) announced this week that, effective April 23, 2012, the CBBB National Partner filing fee for cases before the National Advertising Division (NAD) will increase from $3,500 to $5,000. This is the first increase in the filing fee since 2009 (The new fee is still less than non-partner filing fees, which range from $6,000 to $20,000).
Second, the National Advertising Review Council (“NARC”) has announced a new branding effort for itself. Beginning on April 23, 2012, NARC will be re-branded as the Advertising Self-Regulatory Council (ASRC). NARC is the entity that establishes procedures for advertising self-regulation and drafts policies for the NAD, the Children’s Advertising Review Unit, the National Advertising Review Board, the Electronic Retailing Self-Regulation Program, and the Online Interest-Based Advertising Accountability Program.The URLs for the individual program websites will now re-direct to the NARC’s new central website.
The NARC's new website- Advertising Self-Regulation Council Reviews.
If you have questions about this alert or other advertising and marketing law questions, contact Hannah Taylor at firstname.lastname@example.org or (212) 705 4849, Terri Seligman at email@example.com or (212) 826 5580, or any other member of the Frankfurt Kurnit Advertising Group.
Other Advertising Law Alerts
Get Ready for California’s New “Automatic Renewal” Rules
California recently amended its Automatic Purchase Renewals law. The amended statute - effective July 1st -- require marketers to provide consumers of automatic renewal or continuous service offers with more information and easier ways to terminate. Read more.
June 22 2018
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
June 4 2018
FTC Issues a $2 Million Reminder to Ad Agencies
The Federal Trade Commission ("FTC") and the State of Maine have announced a $2 million dollar settlement with ad agency Marketing Architects, Inc. ("MAI") for deceptive weight-loss claims. Read more.
February 12 2018