Quoted

January 26th, 2026

Automated Content Recognition Technology Takes Privacy Enforcement Spotlight

The IAPP quotes Andrew Folks in its coverage of Texas’ lawsuits over automated content recognition technology. Folks views that the core issue is the gap between what consumers reasonably expect and what smart TVs actually collect. He explained that people may anticipate tracking within a streaming app but often do not realize manufacturers can monitor viewing through external devices like DVD players or HDMI inputs.

Folks also noted that onboarding practices have long undermined meaningful consent, with ACR permissions frequently bundled into device setup. He added that Texas’ actions show how states can use broad deceptive‑practices statutes to address opaque data‑collection technologies, saying such laws offer “clearer enforcement pathways and broader remedies” than comprehensive privacy frameworks. Read the full article on the lawsuit here.