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October 21st, 2013
California Amends Its Online Privacy Protection Act
Last month California introduced two amendments to the state's privacy law, the California Online Privacy Protection Act. The amendments establish new requirements for operators of websites, online services and mobile apps that collect personal information about California residents.
California Assembly Bill 370 amends Section 22575 of CalOPPA to require operators of commercial websites or online services to disclose in their privacy policies how they respond to "Do Not Track" signals. The website privacy policy must also disclose whether or not third parties can collect personally identifiable information (PII) for online behavioral advertising purposes while the consumer is using the website or online service. While the amendments do not stop website and online service operators from allowing online behavioral advertising, they mark the first time a state has imposed disclosure requirements on this type of tracking behavior. The amendment will go into effect on January 1, 2014.
On September 23, 2013, Governor Jerry Brown signed Senate Bill 568, which adds a new section to CalOPPA entitled "Privacy Rights for California Minors in the Digital World." Effective on January 1, 2015, the new section prohibits operators of an Internet website, online service, online application or mobile application directed to California minors under the age of 18 from marketing or advertising certain listed products or services on their sites or apps. The amendment contains a list of 19 prohibited products and services, including alcohol, tobacco products, firearms, "dangerous fireworks," ultraviolet tanning device services, and aerosol paint containers "capable of defacing property." Additionally, the amendment requires operators to instruct minors on how to remove content they have posted to the site or app, and permit minors to remove or request and obtain the removal of such content. The law does provide exceptions for content or information posted by a third-party and not the minor directly, or where (i) state or federal law requires the operator to maintain the content, or (ii) the operator anonymizes the content.
For more information about this legislation and the steps website and online service operators will need to take to comply, please contact Greg Boyd at (212) 826 5581 or gboyd@fkks.com, Claudine Wilson at (212) 705 4842 or cwilson@fkks.com, or any other member of the Frankfurt Kurnit Advertising Group.
Other Privacy & Data Security Law Alerts
Six Steps to Help Your Team Comply with the New SEC Public Company Cybersecurity Rules
On July 26, 2023, the Securities Exchange Commission (“SEC”) approved final Rules entitled Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure (the “Rules”). The Rules require certain cybersecurity incident disclosures on Form 8-K, generally within 4 business days after the determination that a cybersecurity incident is material. Read more.
August 1 2023
Five Action Items to Help You Prepare for the Wave of Privacy Enforcement Starting July 2023
Mark your calendars - July 2023 is an important month for US privacy enforcement. Read more.
June 21 2023
Washington “My Health My Data” Act Dramatically Alters Health Data Compliance Landscape
Washington State’s My Health My Data Act (“the Act”) introduces a sweeping set of obligations for nearly all entities that do business in the state and that handle “consumer health data,” a broad new class of health-related data separate from that regulated by the federal Health Insurance Portability and Accountability Act (“HIPAA”). Read more.
April 24 2023
