Quoted

December 1st, 2025

Challenges in Opt-Out Design and Children’s Privacy Highlighted by Sling TV’s Settlement With California AG

Cybersecurity Law Report quoted Daniel Goldberg regarding California AG Rob Bonta's $530,000 settlement with Sling TV for CCPA violations related to opt-out processes and children's privacy protections. Goldberg noted this is "the first CCPA settlement involving a connected TV" and indicates that connected TV is now a priority for privacy enforcement. Goldberg predicted future settlements are more likely to reach seven or eight figures as investigations progress. He explained that companies struggle to operationalize opt-outs across different platforms because many rely heavily on consent management platform vendors that often cover only cookie-based activity and don't connect to the backend systems that actually drive targeted advertising.

 

On children's privacy, Goldberg highlighted the CA AG's aggressive stance, noting that although Sling TV didn't collect age data, the AG concluded they still had knowledge of minors through child-directed channels, notifications from programmers, demographic inferences purchased from data brokers, and ad-targeting segments that included children. He observed this "arguably expands the notion of 'actual knowledge' under the CCPA." Goldberg advises companies to map out data flows and opt-out signals across every environment and audit vendor configurations to ensure the tools actually work. Read the full article on children’s privacy protections here. (Behind a paywall)